How to choose lexus ES300H, Audi A6L and BMW 5 Series with the same price?

Lexus belongs to the same level as Hao San BBA in brand positioning, and both are recognized luxury brands! Although the domestic sales volume is not as good as BBA, the difference in sales volume cannot affect the brand positioning of Lexus!

Therefore, from the brand level, lexus ES belongs to the same level as A6, 5 Series and E Class, and they are all first-class luxury brands! However, from the level of the model, Lexus is a B-class car after all, even if there is a lei Biao as a cover. . . Still a B-class car, there is no way to change it!

Many friends will say that A6, 5 series and E grade have been lengthened to cater to the tastes of domestic consumers! So the wheelbase of ES is not short. . . We can compare the imported short axle (I) version of BMW 5 Series! Bmw 5 seriES short axle wheelbase is 2.98 meters, while lexus es is only 2.87 meters! The wheelbase difference of eleven centimeters is enough to prove the level difference. The positioning of ES manufacturers themselves is luxury B-class cars. I don't know how to get to our country and become a C-class car.

Compared with the 5 series short-axis version, the gap is so big, so don't mention the extended version? You will feel that the space has suddenly become much smaller after sitting in the 5-series Lee and changing the es! Lexus is like this. Except for LS and IS, the positioning of the car is very accurate, and ES and GS are very vague. ES itself is a class b positioning. The domestic marketing strategy is to sell it as a C-class car, so ES has a price advantage! As far as its own B-class car positioning is concerned, if it is sold as a B-class car, then ES is undoubtedly very expensive, so this is just a marketing trick! When the price of B-class cars is too high for consumers to accept, when the price of C-class cars is cheaper than that of 5 Series, E Class and A6, consumers' psychology will be balanced! The positioning of GS is even more vague. It is worse than ES in terms of length, width, height and wheelbase. I wonder who positioned it as a C-class car. Therefore, only IS and LS of Lexus cars are accurately positioned, and the rest are very vague!

Looking at the C-class cars of various brands, none of the front suspension is McPherson's, so no matter how you argue, Lei Che ES can't change the disadvantage of its own hardware shortage, which is much worse than C-class cars! A friend said that ES300H is a c-class? This statement is even more outrageous. How did it mix and match, upgrade the configuration, raise the price, and change the level? The performance, configuration and price of AMGA45 produced by Mercedes-Benz are so high, but the specifications of its A-class car have not changed! Therefore, it is even more nonsense to say that the ES300H is C-class. In short, the price of mine cars in our country is really expensive! Don't always take imports as an example. The price difference of imported version 5 series in China and North America is much smaller than that of es at home and abroad. Therefore, the high price of harvesters is expensive, which has nothing to do with progressive imports! The domestic and international price difference of imported 5 series I is less than 50,000 yuan, while the price difference between es and North America is close to 65,438+10,000 yuan. To put it bluntly, isn't this bullying us? Then use the marketing strategy of class B to blur the line of sight when selling in class C, and play in place!

In short, lexus ES is an out-and-out B-class car. If it is a C-class car, B-class cars such as LaCrosse, ATS, Regal, Camry, Taurus, Accord, A4L, mercedes benz c and BMW 3 Series will be promoted to C-class cars. Isn't that a mess? Has the positioning of ES triggered a round of vehicle level upgrade? This is no joke! The brand strength of ES is not worse than BBA, but from the perspective of vehicle positioning, ES belongs to Class B, which is lower than A6, Series 5 and Class E..