Character experience, Xu Yongan.

Xu Yongan, 37, took over the baton from the new head of Hengdian Group, and his total assets exceeded 654.38+0.5 billion yuan. Xu Yongan was in such a hurry that he didn't even have time to think about the future of the enterprise. Xu Yongan thought he didn't want to take this course before, but many people thought it was not his achievement. It is also because the mood of the successor has not yet been determined, and many companies make decisions after consulting Xu Yongan's father. Until recently, Xu Yongan gradually began to enter the role of president, interviewed by the media, and set up an image for the company.

During the ten years of building China's Hollywood dream, Xu Yongan gradually moved to the front desk of group decision-making. The initial inadaptability was also lost in the idea of trying to live up to the mission later. Attend the EMBA of China Europe Business School, and often drive180km to and from Hangzhou and Hengdian. In order to shape Hollywood's competitive advantage in China, he won the first "experimental zone of film and television industry" in China last year, and drew a barrier that competitors did not have, so that film and television enterprises can enjoy preferential policies such as income tax exemption, export tax rebate and import tariff reduction and exemption when shooting in Hengdian. Huayi Brothers, which invested in Mobile Phone and world without thieves, also rushed to the experimental area at the first time to invest 5 million yuan.

The first time Hengdian Group took over the business of photography crew was the Opium War directed by Xie Jin. At that time, Director Xie gave a drawing. If the scene layout can be completed within half a year, the business will be Hengdian. Almost everyone thinks this is a joke. However, the Xu and his son took it seriously. Four months later, they built the "Guangzhou Street" covering an area of 200,000 square meters ahead of schedule and grabbed the first business. Later, "Guangzhou Street" became the first scenic spot in Hengdian Film and Television City. The hardships of starting a business followed. Due to the remote location, fewer and fewer crews came to take pictures. Xu Yong 'an and Xu Wenrong came up with an idea to let film and television workers shoot for free to attract people's popularity, and took the first step in the development of film and television centers in tourism. In this way, more and more tourists came later, and Zhang Yimou and other great directors came to Hengdian to film because of their low cost. Hengdian Group staged a play to build a palace, and Qin king Palace, Riverside Scene in Qingming Festival and Palace Garden in Ming and Qing Dynasties also "inserted" into this town. At present, half of hotels, restaurants and shopping malls in Hengdian Town are invested by Hengdian Group, which has produced a cumulative brand effect. The annual income of tourism has exceeded 300 million yuan, which has enabled Xu Yongan to move forward with confidence.

Young Xu Yongan is also getting rid of his father's influence step by step and realizing his own independent life style. Xu Yongan, who once dreamed of becoming a national cadre, is now the operator of the largest film and television city in China. He doesn't want to do business only in tourist bases. Last year, 565,438+0% of the post-film and television drama printing and editing company invested and controlled, and the year before last, it acquired Hangzhou Starlight and other cinemas, built a film and television distribution cinema across Hangzhou, Changsha and Wuhan, and gradually integrated from the downstream to the upstream of the film and television industry, creating a development route different from Hollywood pure shooting.