Rebuilding a New Benchmark of Compact Class —— Xingrui's First Car Purchase Guide under the Framework of Geely CMA

How about Geely, a new car that has been very popular recently? Xingrui must be one. From the initial appearance of the concept car as a preface to the high-profile announcement of its Chinese name at the Beijing Auto Show, this first compact car based on the "Technology Geely 4.0”CMA super matrix architecture can be said to have earned enough attention during this time. Just a few days ago, we also carried out an open road test drive for this brand-new model. If you want to know more friends, you can watch our previous videos and find the answers you care about.

Generally speaking, Geely Xingrui is exactly the same in appearance, interior and dynamic performance, and all have very similar personalities. Geely did not let it rely entirely on youth and sports, but tried to find a balance between comfort and sports for Xingrui to adapt to a wider range of car users.

What does this mean? The appearance of Xingrui is not as exaggerated, sharp and avant-garde as many models at present, but more comfortable and atmospheric, which is what this class of family cars should look like. The interior is not designed too hard, and simplification is its main theme. With some high configurations, I mainly want to present simplicity and luxury. In terms of driving, although power is a big selling point of Xingrui at this level, and the shape of the whole vehicle is also quite dynamic, it is more about comfort adjustment.

Overview of new car listing

At the press conference, Geely Xingrui launched a total of four models (excluding the designer's recommendation that has been listed before), and the official guide price ranged from 1 1.37 to 149700 yuan. In terms of power, it is equipped with Volvo Drive-E series 2.0TD in-cylinder direct injection turbocharged engine, with maximum power 190 HP and peak torque of 300 Nm, matching with 7-speed wet dual-clutch gearbox.

In terms of automobile rights and interests, the first owner who buys a new car before 65438+February 3 1 can enjoy free maintenance for 4.5 years or120,000 kilometers and free warranty for 4.5 years or120,000 kilometers. At the same time, the first new car owner who buys a car before this date can also get a 7.8% discount repurchase for two years.

In terms of body color, there are six choices for the new car * * *, in addition to the conventional black, white and gray, there are also some young jumping colors, which not only take care of the needs of relatively stable people, but also don't forget to give them to friends who like to pursue individuality.

Configuration analysis and recommendations

In addition to the limited sales recommended by the designers before, this time Xingrui * * * launched four conventional models, namely, elite, luxury, distinguished and flagship from bottom to top. Because the whole system is equipped with the same Volvo Drive-E series 2.0T engine, and the parameters are exactly the same, it is relatively easy for us to choose, as long as we choose our favorite technology and comfortable configuration.

Let's take a look at the most entry-level elite. As the cheapest model in the whole system, although you can still enjoy enough power and the same driving experience brought by 2.0T, it is not enough in many other configurations. In terms of comfort configuration, the elite model is the only model in the whole department that is not equipped with skylight, rear air conditioning outlet, dual-zone automatic air conditioning and air purification system. In terms of safety configuration, except for no front parking radar, there is no front/rear integrated bilateral safety air curtain, which is also the lowest passive safety configuration among the four models. By analogy, these configurations are available in luxury cars that are one level higher than it and are 65,438+0,000 yuan more expensive. Therefore, unless the budget is particularly limited, it is not recommended to buy elite models.

The last three models are put together, and the highest recommendation is the second top distinguished model. With the conclusion, let's see what the reason is. The luxury model is more expensive than the luxury model 1.6 million yuan, but it has a set of relatively perfect driving assistance functions, which is very helpful for daily driving. In addition, it is equipped with practical functions such as front seat heating, adaptive far and near light, and induction wiper. There are icing on the cake, such as BOSE audio, multi-color atmosphere lights, transparent chassis, red sports calipers and so on. I'll give them to you, too. The price is very high.

The final top version, although the configuration is definitely richer, but most of the increase is some high configuration. For example, HUD head-up display, driver's seat memory, boss button behind the co-driver's seat, external rearview mirror memory+reversing automatic rollover, negative ion generator, etc. Generally speaking, the practicality is limited. Unless you are very demanding on configuration, it is better to buy a two-top match.

Xing Rui is actually "cunning"

The "cunning" here is naturally not derogatory, but too clever. Geely did not use subversive sedan chair to describe Xingrui in the official propaganda. In fact, it grasped several pain points of users at this level and built Xingrui according to these pain points to counter the joint venture brand.

Yes, there is no doubt that there are no mistakes here. Emgrand GL, which has more price advantages, is used to compete with other domestic brands. Xingrui is launched in the spirit of Geely brand, that is, it steals some markets from joint venture star models such as Sylphy, LaVida and Corolla.

Why do you have the confidence to challenge these traditional bosses? I'm not afraid of jokes. After all, these words are cliches-price, size, power, configuration. However, it is really "competitive" to combine these points and realize them on compact models.

First of all, in terms of size, Geely actually played some small thoughts here. Although the official put the Star Sharp at the level of compact car, it is not difficult to see from the data that the size of the Star Sharp is moving closer to the medium-sized car in all aspects, and even in some places it is bigger than some standard medium-sized cars on the market.

You may not believe it, but even with this parameter, Geely may deliberately control the size at the current volume. In other words, Geely has not completely let the development team do it, but in terms of scale, it can be said that "enough is enough".

Why is this happening? First of all, the premise of saying this is that this star sharp is fully capable of making the size bigger. Based on CMA super matrix architecture jointly developed by Geely and Volvo, there is no need to worry about the expansion ability. This modular platform can adapt to vehicles of various sizes, and engineers have slightly modified it. Honda Accord with a wheelbase of more than 2830mm is not a problem at all.

It is estimated that some students will say that Geely and Volvo originally developed CMA for compactness. Is it inappropriate to upgrade it to a medium-sized car level? For Volvo, which already has a SPA modular platform, this may not be necessary, but for Geely at present, there is actually no such constraint.

Then the problem comes again. Why not do it if you can? Here, we need to know the size of mainstream compact cars first. Generally speaking, the wheelbase of compact cars will not exceed 2750mm, and the body length will be controlled at around 4700mm, while the wheelbase of medium-sized cars will usually be between 2650 mm and 2900 mm (it will also fluctuate up and down, but the range is not large). Take two standard medium-sized cars first. The Japanese representative Honda Accord has a length, width and height of 4893/ 1862/ 1449mm and a wheelbase of 2830mm, respectively. German representatives look at the BMW 3 Series standard axle, the length, width and height are 4719/1827/1459 mm respectively, and the wheelbase is 2851mm. Compared with the parameters of Xingrui, the wheelbase is still a little different, and others are enough to squeeze into the ranks of medium-sized cars. And don't forget, Xingrui is equipped with a 2.0T engine, which is equivalent to the T4 version of Volvo, with exactly the same horsepower and torque. This power configuration is also the standard specification of a medium-sized car.

It is this little gap that makes Xingrui seem to be forced into a compact level, but in fact Geely's goal has been achieved. On the one hand, Geely also has a real medium-sized car Borui, and Xingrui's choice of compact class also leaves a higher development space for Borui in the future. On the other hand, Xingrui was originally going to be compact. With larger size, higher specification of power and more functional configuration, it will impact the compact car market with its own fuzzy positioning, so as to achieve the purpose of "Tian Ji horse racing".

However, Geely's approach is not blind, and it has not changed the market by simply increasing the size and blindly lowering the price. Because they know that it is useless to be cheap in the market now, just look at those medium-sized cars on the market, but the terminals are cheaper than some compact ones. Xingrui joined the battle at a price similar to that of mainstream joint venture brands. Once successful, there will be another China brand model in the sales front end of the compact car market, and it will also promote the Geely brand and realize the brand upward plan.

On the other hand, although "Tian Ji horse racing" is a common strategy at present, there is a little helplessness in it. Although our domestic brands are getting better and better, whether it is CMA architecture or directly using Volvo Drive-E series engines like Xingrui, we can launch a battle with the joint venture brand and have a positive PK. However, it is undeniable that big brands such as Volkswagen, Toyota and Nissan may be enough to attract many consumers to pay just by waving their LOGO.

Let's briefly review this car of Xingrui.

Xingrui adopts Geely's brand-new 4.0 design language, and the whole vehicle looks not particularly avant-garde and unassuming, but more atmospheric and durable. The previous net was changed from rippling to vertical waterfall design, which was officially called "energy chord".

The volume of the "Super Cup" makes the side of Xingrui look smooth and stretched, and the upper waistline extends from the front wing to the taillight position, continuing to visually lengthen the body. The concave design of the car door can achieve the effect of light and shadow outline, and the reflection of light can increase the texture of the car side.

The back-sliding shape and the inward tightening design of C-pillar give Xingrui a coupe charm. The taillight is flat, the internal turn signal has the effect of running water, and the lower brake light and fog light are fused together, which is also a long and narrow flat design. In addition, the oval exhaust is a decorative piece, and the two-way exhaust port is hidden at the bottom.

There are not many complicated designs in the interior, and the style is simple. In terms of color matching, we chose yacht blue and gray instead of our usual black, beige or brown colors, which created a very good overall sense of high quality.

In terms of power system, Xingrui is equipped with Volvo Drive-E series 2.0TD direct-injection turbocharged engine, with maximum power 190 HP and peak torque of 300 Nm, matching the 7-speed wet dual-clutch gearbox. Through our previous test drive, we know that although the power is definitely a big advantage of this Star Sharp at this level, its power will not give people a particularly strong feeling, and the power reserve is also sufficient, but it will not be excessive. ?

On the other hand, although Xingrui is more dynamic in appearance, it is also equipped with four Goodyear eagles? F 1 sports tire, but obviously more comfortable to adjust. The front McPherson+rear multi-link suspension structure, the middle adjustment support is not bad, and the toughness has a sense of movement. However, due to the long suspension stroke, in order to have more margin to cushion the vibration, the rear adjustment is still soft.

Write it at the end

Appearance, power, configuration, size, price, etc. , Xingrui almost gave an incomparably comprehensive answer at this level. Actually, it's not just a China brand. Any manufacturer who wants to make achievements in this market segment of compact cars needs to make his products show enough balanced strength in all aspects. Xingrui has just raised this balance to a whole level, which means "cups are free, and the increase in quantity does not increase the price."

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.