Will the price of domestic anti-monopoly cars be reduced?

The price reduction of imported cars will only lead to the price reduction of joint venture cars at most. The price profit of self-owned brand cars is already very low, and even many cars are produced at a loss, so it is unrealistic to reduce prices.

Automobile anti-monopoly investigations have successively lowered the prices of imported cars, with the aim of letting the people know how imported cars and joint venture cars make huge profits. It was said that the high price of imported cars in China was caused by the 300% import tax on cars in China, but the import tax on cars has been lowered to 42% for a long time, but the price of imported cars has not changed at all. Moreover, joint venture cars have repeatedly increased their prices and reduced their allocation, trying to achieve the same cost performance as imported cars, even lower than imported cars, forcing China consumers to choose more imported cars.

In the United States, the price of a BMW is only over $20,000, which is higher than that of a BMW jointly invested by China. But it's too expensive in China.

The import tax was reduced the year before last, and the price of imported cars was not affected at all before the anti-monopoly investigation of automobiles.

A businessman is a businessman after all. For a businessman, if something sells for 1 10,000 yuan, he will never sell for 990,000 yuan. He even wondered how to sell it at 1.5 million yuan, even if the cost was only 1.5 million yuan.

China people are superstitious about foreign goods, which means that foreign brands are high-end and independent brands are low-end. And many people still think that a penny is worth a penny.

Over the years, self-owned brand cars have found that no one has bought a good car, and only the meager profit price range of 654.38+ 10,000 has a market, and there is still a little meager profit. As long as there are more than 654.38+10,000 cars, no matter how good the car is, consumers will use one brand to reject their own brands. Few consumers will seriously compare the materials, workmanship, technology and quality of imported cars, joint venture cars and independent brands. I heard that my brand is poor, so I decided that my brand is poor.

What kind of good car can you make at a cost of less than 65438+? Sticking to this price range must be a vicious circle.

The purpose of the state's anti-monopoly on automobiles is not only to let people know how imported cars and joint venture cars earn huge profits, but also to reduce the living space of independent brand cars in the low-end market, force independent brand cars to reduce their investment in the low-end market, and urge independent brand cars to invest more money, manpower and material resources in the high-end market, so as to maintain the recent upsurge of independent brands attacking the high-end market.

In fact, the products made by independent brands in the middle and high-end market are not bad now, and they have invested a lot, but the sales volume is not good, and they are basically at a loss. No matter what kind of businessman, he can lose a little in some aspects, but the loss again and again, the long-term loss is not in sight. Then they must introduce this aspect and stop doing it.

What the country is most afraid of is the heat wave of independent brands entering the middle and high end. Because of the huge losses, if you don't continue to do it, you will all retire. In the future, no one dares to March into the high-end market, so that China's automobile industry will always be at the low-end manufacturing level.

Automobile anti-monopoly has taken away the retreat of self-owned brand cars to return to the low-end market, so that self-owned brands must go to the middle and high end and are not allowed to turn back.

In fact, self-owned brands have made rapid progress in the past five years, but the quality reputation of automobile brands is not the current product reputation, but the product quality reputation of 10 years ago.

Like/kloc-Volkswagen 0/0 years ago. Volkswagen 10 years ago was also a low-end car in people's eyes, and Japanese was a high-end car. At that time, Volkswagen's pricing was lower than others' Japanese, the quality was meticulous, and the materials used were better than others' Japanese, but the sales volume just couldn't go up. Results 10 years passed, and the quality of Volkswagen's car at that time was so good! It has been used for 10 years, and most Santana can still run. Volkswagen's brand has been established, and now Volkswagen's sales volume is still the first in the country. Nowadays, there are many quality accidents, such as sagitar broken shaft, Tiguan broken shaft and DSG incident. 180000 sagitar adopts non-independent suspension, and 120000 polo adopts drum braking. Many of these cars with independent brands of less than 80,000 are independent suspension and disc brakes. Not to mention domestic production, even Fox, which is less than 654.38+ 10,000 yuan, is an independent suspension disc brake. But now mass sales are still the first in the country.

The quality, performance and safety of self-owned brand cars 10 years ago were really poor. Therefore, today's independent brand reputation is not good.

The quality of a car can't be seen for five years. Self-owned brand cars have made great progress in the last five years, and they have made rapid progress in the last two or three years. How can a car with two or three years of experience show good quality without quality problems?

But in the last five years, the development of domestic cars has to be said to be rapid. It's just that the reputation of domestic cars is still the product of domestic cars 10 years ago, not the domestic cars now.

Let me talk about the status quo of self-owned brand cars. ?

China is now the largest automobile manufacturing country in the world, with 20 13 accounting for 40% of the world's automobile manufacturing, and the largest number of people are engaged in automobile manufacturing. Whoever makes more things in the world will make rapid progress. Now the joint venture car has huge profits, and the joint venture has made a lot of money. These joint ventures in China are now trying to enter the mid-to high-end market for well-funded brands.

These enterprises now use the money earned in joint ventures to build their own brands, China's own brands.

The current industrial model is completely different from the previous industrial model. For example, notebook computers, no matter what chips (CPU, motherboard chips, graphics chips) are produced by Intel, AMD and NVIDIA companies in the United States, no matter what integrated circuit boards (motherboards, graphics cards) are produced by Taiwan Province Province and Hong Kong, most of the hard disks are produced by Thailand, and the memory production area is a little more, but in fact there are only four or five memory manufacturers in the world, such as Sony in Japan and Samsung in South Korea. Whether your notebook is Shenzhou, Lenovo, Asus, Dell, Hewlett-Packard, Sony, Apple or Alien, the main accessories are not developed and manufactured by them. They are only responsible for purchasing parts and assembling computers. Only Apple is different from other manufacturers, because the system used by Apple is different from others, and Apple is also responsible for optimizing the compatibility of their systems and hardware. However, so are other computers. According to the survey of authoritative organizations, HP has the highest quality complaints among these brands and repair rate, while the quality problems of Shenzhou are only in the middle level. It's just that consumers are more likely to accept that cheap quality problems are more and expensive quality problems are less, and they don't think this is a sales method of merchants. Shenzhou is just a little naive, and the profit rate is only set at 20-30%, while people like Sony dare to set the profit rate above 300%.

Far away, or go back to the car. Today's cars are similar to such industrial models. Compared with computers, the complexity of cars is not complicated at all.

Automobile is a complex industrial product. Now, except for the chassis, engine and gearbox, these three parts are strictly blocked. Even if these three parts are purchased gearboxes, the technical level of gearboxes that can be purchased is definitely not as good as that of BMW, Mercedes-Benz and Odibe, but it can also reach the average level of 200,000 gearboxes of joint venture vehicles, because many gearboxes of joint venture vehicles at this price are also purchased from other companies. Except for the three big parts, there is almost no so-called blockade for other accessories. No matter which company it is, most of the others are purchased from related auto parts companies. For example, tires are purchased from Michelin, Bridgestone, Goodyear, Pirelli, Mainland China and Deng Lupu ... Except tires, other brake pads, brake discs, batteries, electronic control equipment and shock absorbers are all purchased from auto parts manufacturers, not made by auto companies themselves. In addition to various accessories, chassis adjustment, control adjustment and brake adjustment can also be completed by international first-class related companies. Not to mention car exterior design and interior design.

The task of automobile production is assembly besides accessories and adjustment. The so-called working gap is during the assembly process. Advanced assembly technology depends on advanced and highly automated automobile production lines. The cost of building such a production line is as high as tens of billions. It was impossible for China automobile enterprises before 10, but in the past five years, one automobile enterprise after another in China has done it.

It's just a theory that both mules and horses should be pulled out.

Let's compete with joint venture cars and imported cars with our own brand cars. Look at the level of independent brands now.

With a number of independent brand cars to learn from each other's strengths, the era of joint venture car PK has passed! Now is the time when the strength of the car is the strength and the weakness is the weakness. It is fair to compare the performance of the joint venture car and the imported car.

Pick a car of your own brand, a joint venture car and an imported car PK! Take Beijing Auto Sic Bo D70 as an example, let's talk about what level our own brand cars have reached now.

First, attach a dashboard diagram of a self-owned brand car driving off-site, which can run to 250 km/h. How many imported cars do you need to reach it? How many cars does a medium-sized car need to arrive?

Let's get down to business:

Let's start with the technology and production line of this car.

During the financial crisis, BAIC spent more than one billion dollars to acquire two complete vehicle technologies of Saab (Saab just didn't enter the China market, and its popularity in China was not high. Saab's safety is higher than Volvo's and its performance is outstanding. The price of a car as big as Focus is equivalent to that of BMW 5 Series and Mercedes-Benz E Class, while the price of a car as big as BMW 3 Series is higher, because its performance is really outstanding), and it employs experts from Saab. According to Saab's production line, it will cost tens of billions to build a car production line exactly like Saab in China. The automation rate of the production line is as high as 80%, reaching the world advanced production line level. The manufacturing process is already very good.

Let's talk about the configuration and training of this car first:

The engine adopts Saab 9-5 engine, with 250 horsepower and 350 Nm torque. It is a rare engine on the earth that can run stably at 950℃ for a long time, and the turbine can intervene at 1200 rpm.

The chassis adopts Saab 9-5 chassis, which is very solid. Front McPherson rear multi-link independent suspension, front and rear anti-roll bars, front and rear sub-frames, and rear wheel follow-up steering technology. Invite MIRA Company of the United Kingdom to control and adjust. Excellent control, sensitive direction, accurate direction, high-speed continuous cornering chassis stability.

The gearbox adopts Aisin's 5-speed automatic manual transmission, which has strong impact resistance and can resist the impact of 550 Nm torque at most. Saab 9-5 also uses this gearbox, but the transmission efficiency of the 5-speed automatic manual transmission is really low, but the gearbox and the engine cooperate well, and the shifting is smooth and the shifting logic is good.

The space is 4861*1820 *1425, which completely reaches the level of a mid-level car, with a 530-liter trunk and a cross-legged rear row.

Michelin PS3 235/45 R 17 94Y tire was used, and the highest speed grade of the tire was 300 km/h. ..

The brake disc adopts ventilated disc brake. Like Mercedes-Benz, the brake pads are made of German ATE company, which is characterized by dropping black powder on the wheel hub at the beginning, but all of them are wiped off casually. The brake system adjusted by Bosch company.

Car audio adopts BOSE/KOOC-0//KOOC-0/+/KOOC-0/audio, and Mercedes-Benz, Audi (A6, A8) and Porsche Cayenne all adopt BOSE audio.

Leather seats, seat heating, seat ventilation, tire pressure monitoring, cruise control, GPS navigation, reversing images, front and rear radars, xenon headlights, headlight cleaning, car phone, brake assist, traction control, body stability system, uphill assist, steering wheel shift, parallel assist and blind spot detection are all available, which is very rich.

Battery 70Ah.

The above are just parameters, and it depends on the performance to explain the problem.

1, dynamic performance

Sic Bo D70 2.3T deluxe edition?

0- 100km/h acceleration performance, 7.78 seconds.

0-400 meters linear acceleration race time 15.46 seconds, tail speed147.72 km/h/h.

The official top speed is 240 km/h.

Volkswagen magotan 2.0T supreme xing

0- 100km/h acceleration performance, 7.6 1 sec.

0-400 m linear acceleration time 15.52 seconds, tail speed147.56 km/h/h.

The official top speed is 230 km/h.

Buick LaCrosse 2065 438+03 2.0 Sidi Zhixiang flagship model

0- 100km/h acceleration performance, 7.87 seconds.

0-400 m linear acceleration time 15.97 seconds, tail speed146.33 km/h/h.

The official top speed is 235 km/h.

Volvo S60L? 2.0T T5 Zhiyue Edition

0- 100km/h acceleration performance, 7.79 seconds.

0-400 m linear acceleration time 15.74 seconds, tail speed144.25 km/h/h.

The official top speed is 230 km/h.

Lexus IS 20 13 250 Premium Edition

0- 100km/h acceleration performance, 8.35 seconds.

0-400 m linear acceleration race time, 15.94 seconds, tail speed143.55 km/h/h.

The official top speed is 225 km/h.

BMW 5 Series 20 14 525Li Luxury Design Set

0- 100km/h acceleration performance, 7.02 seconds.

0-400 meters linear acceleration race time, 15.4 1 sec, tail speed146.76 km/h/h.

The official top speed is 237 km/h.

Mercedes-Benz E-Class 20 14 Modified E 260 L Sports Luxury Model

0- 100km/h acceleration performance, 8. 14 seconds.

0-400 meters linear acceleration race time, 15.86 seconds, tail speed142.1km/h.

The official top speed is 230 km/h.

2. Handling performance

Handling performance Part I: The posture around the pile tests the firmness of the chassis. Tilting will affect the center of gravity of the car and cause the car to get out of control.

Sic Bo D70 2.3T deluxe edition 18m around the pile 65.0 1km/h around the pile.

Volkswagen Magotan 2.0T Extreme Model? 18m around the pile at 63.98km/h.

Buick LaCrosse 20 13 2.0TSIDI Zhixiang Flagship? Attitude around the pile18m

Volvo S60L? 2.0T T5 Zhiyue Edition? Attitude around the pile18m

Lexus IS 20 13 250 Premium Edition? Attitude around the pile18m

BMW 5 Series 20 14 525Li Luxury Design Set? Attitude around the pile18m

Mercedes-benz e-class 20 14 modified E 260 L sports luxury model? Attitude around the pile18m

Maneuverability Part II: 100km/h-0 braking distance

Sic Bo D70 2.3T Deluxe Edition is 37.43m (this achievement is related to his use of Michelin PS3 235/45 R 17 94Y tires+brakes adjusted by +BOSCH Company+ventilated disc brakes+brake pads made by German ATE Company).

Volkswagen magotan 2.0T ultimate edition 39.74m

Buick LaCrosse 2065 438+03 2.0 Sidi Zhixiang flagship 39.58m

Volvo S60L? 2.0T T5 Zhiyue Edition 39.23m

Lexus IS 20 13 250 premium edition 40.87m?

BMW 5 Series 20 14 525Li Luxury Design Set? 38.03 meters

Mercedes-benz e-class 20 14 modified E 260 L sports luxury 38.76m

Security:

Not all the above-mentioned cars have been tested for safety, but Volvo's safety is world-famous. In the C-NCAP test, Volvo S60L set a new record for the highest score of C-NCAP with a score of 58.2. Among them, the self-owned brand car-SIC BOD70 also got a high score of 56. 1 in the C-NCAP test, and the safety is absolutely reassuring.

To sum up, this self-owned brand car has been compared with the joint venture car and imported car of 3.5 million in power and handling in detail, and has achieved the position of middle and upper reaches in power and handling. However, the price of this car is only 2 1.58 million, and the actual bare car price is only 1.50 million.

Let's get a general idea of the manufacturing cost of this car. The procurement technology is close to 2 billion, and the production line is tens of billions. 20 100 1 1, 20 14. At present, there are 5,000 vehicles that are less than the point. Generally, it is calculated at 15000 vehicles, and it is calculated at 2 15800 vehicles without discount. At present, even if he spends 0%, he is still obviously losing money. In fact, he can build a car with a performance comparable to 3.5 million, and the cost will not be less than 3.5 million. How such a car manufacturer supports such a car today depends entirely on the huge profits in the joint venture. He works as a domestic Mercedes-Benz in the joint venture company, and the money he earns is basically invested in establishing his own brand.

From another point of view, the bottom line of the selling price of products produced by enterprises is the cost of products, excluding the cost of technology investment and production equipment investment. No matter how low the price is, at least the production should be able to maintain continuous production, buy materials and pay workers. That is to say, the actual cost of those 350,000 to 350,000 cars will not exceed 200,000, but it is so expensive to sell them to China people. This is profiteering! You know, in the United States, BMW and Mercedes-Benz both cost more than $20,000. BMW and Mercedes-Benz, which are joint ventures in China, are not much cheaper than those imported, and their distribution has also decreased.

Why are cars so expensive in China market? In the past, many people explained that the import tariff of automobiles in China was 300%, but the year before last, China reduced the import tariff of automobiles to 42%, but did the import tariff decrease? Is it necessary to pay import duty on joint venture cars?

Again, businessmen are businessmen after all. When he sells a thing, the general sales volume is1000000, not just 990000, and he even thinks about how to sell it with150000, even if the cost is only100000.

Comparing the prices of foreign BMW and Mercedes-Benz, it can be seen that the cost of those so-called 3.5 million cars is indeed less than 200,000.

In addition to the above-mentioned Sic Bo D70 2.3T Deluxe Edition, many domestic self-owned brands are now in this situation.

The Cheetah D60 2.0T adopts Saab 9-3 chassis and Saab 9-3 engine, and the chassis is modified to lengthen the wheelbase.

FAW Pentium B70 adopted the chassis of mazda 6, and mazda 6 was originally the engine of Mazda, and later it was changed to an independently developed engine.

FAW Pentium B90 was modified and lengthened with the chassis of mazda 6. It is also a self-designed engine with a torque of 204 HP and 260 Nm.

SAIC Roewe 950 adopts LaCrosse chassis and Chevrolet engine.

Changan Ruicheng adopts Camry chassis and Volkswagen 1.8TSI engine.

BYD Qin adopts self-developed 1.5T engine and self-developed dual clutch, as well as self-developed 1 10KW motor and self-developed lithium-ion battery, which is extremely safe, much safer than Tesla's battery that often spontaneously ignites!

PS: I wanted to abuse joint venture cars and imported cars with BYD Qin's 0-400 meters, but it felt a bit unfair to bully engines with engines and motors. Byd Qin is not the only one who has won his own brand car. Moreover, a good car is not only powerful, but also well controlled. Braking is also important. BYD really lacked control, so I changed it.

In addition, there are many good independent brand cars, so I won't list them one by one.

The above-mentioned self-owned brand cars, namely, Sibao D70,2013, sold more than 10,000 in a year, and other sales were thousands. Aren't their performance, quality and materials higher than those of joint venture cars with the same price?

Now self-owned brand cars have the ability to build good cars, but consumers just feel that self-owned brand cars are poor. Even if self-owned brand car companies build good cars, consumers will not pay the bill. Blindly looking at domestic products will only feel that you are very low-level, and you will draw conclusions if you don't understand.

Just like two graduates, one was admitted to a domestic university through his own strength, and the other was not admitted to a domestic university in the college entrance examination under his own strength, but returned from studying abroad by virtue of his family background and economic strength. When applying for a job, the employer denies a person because his diploma is not a turtle.

PS: This is just an example. I know that most returnees go out on their own, but a few go to overseas universities on their own. This only refers to a small number of people who have not taught themselves.

Consumers look at the quality of a car, don't say no when they see domestic products, but they will go up when they see joint ventures. But how many consumers have really compared the performance, quality and materials of the two cars?

Why have Korean cars developed in recent years?

The quality of Kia and Hyundai in South Korea is actually not so good. Now when the United States describes a car with poor quality, it always refers to a Korean car.

South Korea's chassis is abnormal, the central control is abnormal, and the skylight is leaking ... The small problem is no less than the independent brand car.

A few years ago, the manufacturing capacity of Korean cars was comparable to that of China.

However, Korean consumers feel that Korean cars are good and all support Korean cars. At the same price, they would rather buy Kia K5 than Volkswagen Magotan and Hyundai Sonata 8 than Toyota Camry.

There used to be a joke that only Koreans on earth said Korean cars were good.

What about now? Many people in China say that Korean cars are good, but in fact, there are many Korean cars with minor faults.

I only say so much in the hope that consumers in China will not say bad things when they see their own brand cars, but say good things when they see joint venture cars and imported cars.

Which car is better or worse? Please make a serious and objective comparison before coming to a conclusion.