Joke Collection Website - Cold jokes - What do you think of Ford China’s apology for the Year of the Horse ad?

What do you think of Ford China’s apology for the Year of the Horse ad?

Regarding this matter, I think Ford China’s apology is not sincere. It is difficult to get forgiveness from Chinese customers. It is difficult for companies that do not respect Chinese traditional culture to develop in China for a long time.

First of all, this incident is completely an oolong. For an international brand like Ford, their Chinese regional agent was able to get such basic common sense wrong and mix the Year of the Ox and the Year of the Horse. It is an unforgivable mistake to remember each other wrongly. However, as the relevant Weibo went viral, their public relations officers not only failed to issue relevant apologies and explanations in a timely manner, but instead said that the previous pictures were posted intentionally. On the contrary, they said this was their marketing method, and Chinese netizens made some comments on this. In the future, they said that it would be difficult for them to develop such inferior marketing methods in China for a long time. After continuous criticism from Chinese netizens, Ford China It was only then that a formal apology was made. Such an apology seemed too slow and not sincere enough.

Secondly, for the Chinese people, the Spring Festival, as the most important traditional festival, has far-reaching meaning for everyone. However, in order to maintain its face in publicity this time, Ford Company instead used Such basic common sense is wrong, which is simply a very big insult to the Chinese people who use volt products, and they still want to use this method to market their products, which completely disrespects the Chinese people. He takes his emotions seriously, and even deliberately uses such stupid means to show his cleverness.

Finally, whether it is a Chinese enterprise or a foreign enterprise, if it wants to develop in China for a long time, it must do as the locals do and respect China's traditional culture. Only after understanding the profound connotation and profound cultural significance of traditional culture can we make decisions. Related marketing, only in this way can we win the respect of Chinese customers and sell our products in China, the largest market in the world. Otherwise, it will be difficult to convince Chinese customers by just being clever.