The origin of Jiaduobao and Huang Laoji, how did Huang Laoji change his name?

Jiaduobao and Wang Laoji Tags: Miscellaneous Talk

(old and new contrast)

Friends who love to drink Wang Laoji herbal tea may find that the familiar red jar suddenly changed its outfit this year. Opposite the logo of Wang Lao Ji, there was suddenly an unexpected guest, "Jiaduobao". At first glance, the students who don't know it thought it was fake herbal tea.

To tell the truth, it has reached the point where a lawsuit is required.

(red-green dispute)

In the eyes of most people in China, Wang Laoji herbal tea was of course introduced by Wang Laoji. Inherited for n years, it is the ancestor of herbal tea. But the canned Wang Laoji we are drinking now actually has a long history.

However, this "Wang Lao Ji" gradually became public in the reform of public ownership and returned to Guangzhou Pharmaceutical. It used to be beautiful, but it actually declined over 90 years. I have to sigh here that state-owned enterprises are not strong. . .

Therefore, after arduous negotiations, GPHL sold Wang Laoji (yellow characters on a red background) and herbal tea formula to Hong Kong company Jiaduobao at a relatively low price. Of course, the green Huanglaoji, that is, the horizontal plaque brand on Huanglaoji granules, is still Guangyao.

(Wang Laoji successfully marketed)

That's about their relationship. They should be on the same side, but now they are in court. Some complicated things still need to be mentioned.

Jiaduobao is very attentive to the brand of Wang Laoji. When pk was still PK, you could already see many advertisements of Wang Laoji. Who pays for this advertisement? Jiaduobao! Including distribution materials, channel advertisements and 1 100 million yuan donated by Wenchuan, all paid by Jiaduobao. With so many advertisements, propaganda and hype, Jiaduobao did its best. Of course, Jiaduobao also made a lot of money, but selling drinks is very profitable. The cost of drinks is 30 cents, and that of cans is 50 cents. I made a lot of money when I sold it for three and a half dollars, but only gave Guangzhou Pharmaceutical several hundred million brand fees.

Guangyao is angry, well, your herbal tea sells well, sells well, sells well! I told you to spit out what you ate me! Sooner or later!

After all, this brand is still Guangyao. At that time, "Wang Lao Ji" was rented to Jiaduobao, not indefinitely, but for ten years. Ten years flies. Ten years later, is it time to raise prices? But Jia Duobao doesn't want to pay the money. It remembered "money". It secretly sent some bribes to GPHL, er, state-owned enterprises, state-owned enterprises, and they were recruited. The rental price is still so low, and it has been extended for another ten years. Of course, the paper can't cover the fire, and the leaders of state-owned enterprises have dismounted, but the contract is still there. Is this contract still valid? This is the focus of the recent incidents of Jiaduobao and Wang Laoji.

In this controversy, many people still sympathize with Jiaduobao, because the brand Wang Laoji started from scratch. To be honest, it has nothing to do with Guangzhou Pharmaceutical. Now the brand value of Wang Laoji is180 billion. If it is really recovered by Guangyao, the tragic situation of Jiaduobao cannot be discussed. People can't help but marvel at Guangyao's "borrowing children". Of course, some people scold. You are a dead Guangzhou Pharmaceutical Company, and Wang Laoji is very angry. What should I do if I take it back and waste it? Your Guangzhou Pharmaceutical Co., Ltd. has been abolished. If it comes, it will be abolished. If it is abolished, it will be abolished. . .

(Wang Lao Ji mung bean soup)

Since Guangyao wants to get this brand back, Jiaduobao doesn't want to be slaughtered by the neck. When Wang Lao Ji was in full swing, he made a difficult decision: I want to open Jiaduobao!

But GPHL will not let Jiaduobao run amok like this. He has no conscience to let the tiger go back to the mountain and let the court arbitrate. Hey, hey, do you think that printing Jiaduobao on the jar can weaken the logo of our Wang Laoji trademark? Should I punish him? Don't you think so? Isn't it? Isn't it? . . .

I paid attention to this matter during the summer vacation, but recently I read the news and found that the case of Jiaduobao and Wang Laoji had not been arbitrated recently, saying that it was postponed. Maybe the judge didn't confiscate enough "some documents". When enough files are collected, er, it should be. Look at the sincerity of both sides, and there will be results. . .

How will this matter be finally solved? If Wang Laoji wins the case, he still has ten years to continue to operate. If Guangzhou Pharmaceutical wins the case, it is impossible for Jiaduobao to sell it again. Jia Duobao will not give up his adopted son so decisively. It is more likely to spend tens of millions of patent fees every year, or simply be bought by Wang Laoji. Of course, the business world has its ups and downs. Maybe tomorrow, GPHL and Jiaduobao will merge in the form of 100% share exchange.

An entrepreneur is right, there are no eternal friends, only eternal interests. For the benefit, countless enterprises in the world are intrigued with each other. The relationship between Apple and Google is extraordinary, but there have been countless battles over the patent competition between the core IOS system and Android system. Jobs also said that Android is shit ... ugh. During the 3Q War, someone asked me if the 360 was bad. You see, Tencent, Koniu, Jinshan and other companies all call it. I said that Koniu is a subsidiary of Jinshan, and Tencent now has a cooperative relationship with Jinshan. The same enemy, of course. But if Tencent and Jinshan or other companies compete for benefits tomorrow, maybe "we made a difficult decision" will appear again! Press primary key