Why is Toyota so popular?

We all know that there are many Japanese brands of cars in China, such as Honda, Toyota, Mazda and so on. So why is Toyota popular among them?

in many people's minds, when it comes to representatives of Japanese cars, the first reaction is Toyota cars. Although Honda, Nissan, Mazda and other car companies have good car quality, Toyota still has a strong sense of existence. Speaking of FAW Toyota, everyone will be familiar with it. Toyota is a Japanese brand, and there are many hot-selling models, such as Camry, Highlander, Lei Ling, compact cars, hot-selling cars and so on. It can be said that Toyota has a wide range of product lines for consumers to choose from. There is also a popular saying on the Internet, "Land Rover repaired, Toyota that can't be broken", Jaguar that can't be repaired, and Toyota that can't be broken. The last sentence always says that Toyota models are of good quality. Is that really the case?

There used to be a joke that you bought a Toyota if you didn't want to change cars. If you hate someone, don't let him buy a Toyota. Others said, "Dad lied to me that I would buy you a Toyota, and when you broke down, I would buy you a better one. It's all lies. There is nothing wrong with driving a Toyota Crown of 4, to 5, kilometers. " This makes friends who want to change cars very uncomfortable.

In fact, this kind of problem is easy to explain, because Japan belongs to an island country after all, and resources in all aspects are relatively scarce, and many of them need to be imported. Therefore, the Japanese people's accomplishments in the manufacturing field still hope that every object can be used for many years. In fact, from many daily necessities, we can see that the things originally imported from Japan have a long life, which is related to the national conditions and many friends in China like it very much.

Of course, as one of the largest automakers in Japan, Toyota will definitely not give up this style. In the domestic market, consumers' evaluation of Japanese cars is mostly leather and durable, among which Toyota is the most durable. We often see the first generation of domestic Toyota Corolla on the road, except for normal maintenance, there is basically no big problem, which may be the biggest impression of Toyota.

let's see what problems Toyota has, and what causes people to say this?

first, the design concept is different.

the first reason for this statement is that Toyota has different design concepts. Let's take the public as an example. Volkswagen likes to apply the latest technology to new models and family cars. But as we all know, the failure rate of new technologies is definitely high, and frequent problems will definitely occur. For example, the myth of TSI+DSG, which was previously called "golden combination" by the public, is shattered! When I first entered China, I lost my foothold. On the contrary, Toyota's lack of akg doesn't mean that people don't have technology. As early as thirty years ago, Toyota mastered the turbocharging technology. However, in recent years, family cars have been used. There is also the VVT-I intelligent variable valve timing that has been used since 1991. They all use time-tested technology, so Toyota gives people the impression that Toyota will not drive badly in people's minds.

Second, the product ideas are different

Foreign models have to be adjusted when they enter China, but Toyota and other brands have different ideas. Let's take the public for example. The first heroes to occupy people's hearts-Old Jetta and Pu Sang. These two cars can be said to be very durable, so the impression that the public is durable is left in people's minds. However, gradually, the public began to learn badly and began to decline. In order to make a profit, it began to save costs, which made the car very prone to problems. B5 Passat is an adjusted version specially made by China. This car is either leaking oil or having an electronic fault. The situation went from bad to worse, and the Volkswagen manufacturer had to recall it.

on the contrary, Toyota's strategy is to meet the demand of China market. At that time, in order to design Vios specially for China, Toyota visited China for 24 times, and finally lived in the home of China people. Fully adopting the car habits of China people, it is estimated that a car has been changed for about eight times. Such a car must be durable, so the production concept is part of the reason why Toyota is durable. From this aspect, we can clearly see the intention caused by Toyota.

third, public relations ability.

Toyota has also done a good job in public relations, which is part of the reason why Toyota cars are durable and one of the reasons why Toyota cars don't drive well. Other cars will break down, and so will Toyota's. In the past 1 years, RAV4 also recalled 7, vehicles because of the accelerator pedal problem, and the subsequent incidents of foot pad doors and airbag doors were all hot events on the Internet at that time, which could be seen everywhere on the Internet. But there are some differences between Toyota and other manufacturers in their attitudes towards things. What is Honda's attitude towards the oil valve incident? If it can be delayed, if it can't be delayed, I'll give you a new ECU and a new dipstick. At that time, it was all over the city.

on the other hand, Toyota attaches great importance to public opinion. In 25, Honda had an accident on the highway, when the vehicle split in two. There is nothing to say. Toyota next door was very nervous, so it immediately started public relations, invited reporters to interview, watched the crash test and promoted its own car. Avoid unnecessary influence. These are all precautions, which leads to higher recognition of Toyota. Coupled with the two points I mentioned above, the early people of Toyota are more stable.

fourth, summary.

Having said that, it's not that Toyota has no problems, nor is it promoting Toyota here. Take the last point as an example. As for vehicle recall, many car companies can't adopt Toyota's attitude. Every car will have problems, and there will be problems in one way or another. Our car owners are not afraid of problems. The most important thing is to have a good attitude and method to deal with them. This is what all our consumers value.

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