Ma Dong: "Life that returns to zero many times" has made me who I am today.

The second season of "Summer of the Band" came to an end some time ago. This variety show, with band performances as its main content, set off a huge wave among young people as soon as it was broadcast. The original ecological minority rock music has entered the public's field of vision.

As a program producer, Ma Dong contributed a lot. Before the broadcast of "Summer of the Band", more people knew that Ma Dong was because of the phenomenal variety show "Seven Ba Shuo".

Ma Dong's speech on the stage of The Story of Chipa is both profound and humorous. We may not think that this chubby middle-aged man used to be an IT man. However, as an IT major, he didn't have a way to go black, but experienced many zeros in his life.

From computer practitioners, to hosts and producers, to directors of CCTV Spring Festival Evening, to chief content officers of iQiyi, and then to start their own businesses. It's endless, tossing and turning.

When many people strive for a stable life, what Ma Dong pursues is constant return to zero.

He said: You only live once, and you can experience as many roles as possible to enhance your happiness.

0 1

1968 Christmas, Ma Dong was born in Harbin. The child was not born in an ordinary family, because his father is a famous crosstalk actor and crosstalk master Ma Ji.

Xu grew up under his father's aura, which is his destiny. Everyone calls him "Little Ma Ji". In school, both teachers and students always like to let him say something when he is free.

Interestingly, Ma Ji's requirements for his son are not high, as long as he studies hard and finds a reliable job, except for crosstalk. He doesn't want his son to follow in his father's footsteps. He doesn't think his son is cross talk material at all.

"Looking back on my cross talk experience, the hardships and tempering are really enough for me. I don't want my son to repeat my mistakes and go my way. " Ma Ji said bitterly.

What he wants to see most is his son running around the world in a suit and tie and carrying a briefcase every day. Many years later, I joked, "I have really become like this now."

It is said that the world is so big that I want to see it. In 1980s, 18-year-old Ma Dong couldn't resist the commotion and went across the ocean to study in Australia. He chose computer science with foresight. Not surprisingly, he will embark on the road of becoming a A Niu X programmer.

Ma Dong, who has just arrived in Australia, seems to be in another world. The glitz of big cities makes Ma Dong, who came out of China, which was still poor at that time, look like a hillbilly. In order to survive, he must go to work.

I work as an office cleaner in the morning, go to school during the day, work in a restaurant at night, and rub my skin to make kangaroo testicles on weekends. This feeling is like a farmer coming to work in the city, but living on the edge of society all the time. Xu deeply realized the hardships and helplessness of wandering in a foreign land.

In Australia, by chance, Xu saw the talk show "The Golden Melody and the Dragon and Tiger List" hosted by Taiwan Province, and fell in love with it at once. For the first time, he knew that TV programs could be hosted like this.

The literary feelings of IT men buried deep in their bones were awakened. He decided to return to China and then change careers.

He immediately dialed his father's phone and spoke his mind. The old man in Ma Ji was surprised: "You are 27 years old. Is it still too late for transformation? "

In the face of his father's doubts, Ma Dong chose to stick to his own ideas.

02

From 65438 to 0996, Ma Dong, who lived in Australia for ten years, resolutely returned to Beijing and entered the TV major of Beijing Film Academy. At school, he studied program planning while being a guest host.

All the friends around him think he is the material for being a host, but Xu thinks his friends are satirizing him and retorts, "You can be a host!" " "In his view, only handsome guys and beautiful women can be hosts. Being a host with a weight of 190 is a joke.

As it turns out, this joke is set.

At the age of 30, Xu met Chang 'an, a Hunan TV station who came to Beijing. Director Zeng said that Taiwan Province was preparing a talk show. As soon as Xu heard it, he became interested and resolutely entered Hunan TV Station to participate in this program.

Paying attention to social events and exposing the social problems behind them is the conscience of the industry. Ma Dong and the team carefully selected topics and made plans. Finally, he was unexpectedly pushed to the position of the host.

At the last moment, Xu had to bite the bullet. But the host was blunt at first, and even the director couldn't help but vomit: "You are a stick!" "

Fortunately, after a period of training, Xu finally succeeded in hosting this program.

Once the program was broadcast, the social response was strong, and it also won many awards in Taiwan Province.

Therefore, Ma Dong, Tao and Cui Yongyuan are called "the Troika of China Talk Show".

"Talk" was done for a year and a half, until one issue was about homosexuality, and the program stopped. Homosexuality was a sensitive topic at that time. After the program was broadcast, some media commented that "the evil wind blows gently" and some people said "you are crazy".

There is no doubt that it is a bolt from the blue for Xu Lai to stop the program that has invested so much effort. Since then, he has matured.

Many years later, recalling this incident, Xu said with a smile: "Looking back now, there is no discretion. I don't blame anyone else. If I do it early, I will become a martyr. If I do it right, I will be advanced. "

03

200 1, Ma Dong returned to Beijing from Hunan. At that time, the host of the CCTV variety show "Challenge the Host" was vacant, and Ma Dong, who had accumulated some fame with "Something to Say", became the key candidate of the program group. Xu repeatedly refused, saying that he could not do variety shows.

Finally, Xu was persuaded and recorded four issues with the mentality of giving it a try. As a result, he didn't behave well, and many people scolded him online.

He told producer Jin Yue, "I can't do variety shows. Don't make me do this. " Jin Yue said, "I just want to crush you. What can't I do? " In the face of tough leadership, Xu Can can only exert the spirit of "crustily skin of head" again and stick to it.

As the old saying goes, people don't know their potential until they push themselves hard.

Later, Ma Dong became more and more familiar with the host of the challenge. His unique humor and wisdom can always bring laughter and laughter to the audience in front of the TV, and the program ratings are also rising, ranking among the best in CCTV comprehensive programs.

Seeing his son's excellent performance, Ma Ji, as a father, smiled from ear to ear. Every time he meets an acquaintance, he can't help telling people: "I am Ma Ji, the father of' famous mouth' Ma Dong, and now I am moved by my son!"

I grew up with you, and you grew old with me. This is really a beautiful and moving story.

From June, 5438 to February, 2006, Ma Ji died. Depressed Ma Dong had no interest in variety shows, and bid farewell to Challenge the Host with tears for seven years.

After that, Xu devoted all his energy to the program "Cultural Interview". At that time, the cultural column was like a hot potato, and whoever did it died. Xu has the courage to "go to the mountains and rivers".

"In the era of mass media, I know that it is thankless to do cultural columns, but as a national television station, CCTV cannot lack cultural columns. I just want to prove myself by doing this column. " At that time, Ma Dong was a proper talk show host who deeply discussed human nature and society.

In 2009, Lang Kun, the general director of the Spring Festival Gala, approached Ma Dong and said, "It's a pity that I didn't pay attention to the Spring Festival Gala as a TV artist. Would you like to exercise on the Spring Festival Evening? "

Ma Ji was the earliest planner of the Spring Festival Gala. As a son, Xu felt that he should experience his father's work in those days. Then, he became the general director of language programs in the Spring Festival Evening that year. He also appeared on the stage of the Spring Festival Evening to perform the comic dialogue "New Five Senses of Merit" to show his deep respect for his father.

20 1 1, Ma Dong once again became the general director of language programs in the Spring Festival Evening.

"My father wouldn't have thought that one day I would be the director of the Spring Festival Gala, nor would he have thought that the only crosstalk I said was on the stage of the Spring Festival Gala." Ma Dong said.

Life is sometimes so unexpected that no one knows what the next chocolate in life will taste like.

04

Just when his personal career was in full swing, in September 20 12, 44-year-old Ma Dong made an amazing decision-to leave CCTV.

A stone stirs up a thousand waves, and many people find it difficult to understand Ma Dong's decision. Even the two directors of CCTV have talked to him many times. "You didn't develop in CCTV. Why did you choose to go? "

Ma Dong's answer is simple: "I want to change my lifestyle."

This is his inner voice.

After leaving CCTV, Ma Dong is actively thinking about the future.

At that time, as a TV man, he was very sensitive to the change of information dissemination channels, and the Internet was becoming a new way of communication.

Ma Dong decided to give up his TV expertise and join iQiyi as the chief content officer of this Internet video company.

Once again, I willfully chose "zero". The reason given by Ma Dong is: "This is an emerging industry full of unknowns and challenges. The point is that I have a strong curiosity. I especially want to know how such a startup works. "

Difficulties in entering a new industry are inevitable. "In the first six months, many things need to be taught by colleagues." The working efficiency of the enterprise is much higher than that within the system, and he must adapt as soon as possible.

As a senior executive in charge of the company's content, Ma Dongde plays the dual roles of a cultural person and a businessman. He wants to make market judgments on many investment projects, which is another great test.

To this end, he and his old partner Zhang Shaogang came to Tianjin Satellite TV to host an investment program, in which he met investors and learned how to invest.

In 20 15, Ma Dong left iQiyi, founded Miwei Media and became CEO, focusing on the field of Internet video content. This is a new beginning and a new challenge!

For Ma Dong's agitation, someone couldn't help jumping out and asking, "Are you a little rude?"

Xu smiled and said calmly, "Yes, people live all their lives and are not bored."

05

Ma Dong, who has entered the field of Internet video, is very clear about the truth that "the young people get the world".

To this end, he deliberately alienated his peers and turned to "fooling around" with young people, so that everything he touches every day can stimulate himself and his thoughts can always be fresh.

"This company basically nobody treats me like a person. Everyone treats me with irony. " He feels good. This is what he wants, to mingle with young people. He often calls himself "post-90s".

20 14 Ma Dong, as a "young man", made a young man's program "Seven Ba Shuo", in which many arguments were about the anxiety, choice and predicament of contemporary young people.

In the program, Ma Dong, who is middle-aged, dresses up in a foreign style, is humorous and wise, and has frequent golden sentences. While knocking on the small wooden fish, he acts as an anchor, always grasping the bottom line of speech and controlling the overall situation of the program.

Qipa Shuo is deeply loved by young people because of its ideological and entertaining nature, and has become a phenomenal variety show.

The first season was broadcast, with a total broadcast volume of 230 million and a total investment of 50 million, which set the highest opening income of the Internet variety show at that time. In the fifth quarter, advertising revenue has reached an incredible 65.438+0.5 billion yuan.

The just-concluded Summer of the Band is undoubtedly another explosive variety show created by Ma Dong and his team.

Today, Ma Dong is the creator of many explosive programs, the director of more than 2 billion content production companies, and the latest learner of Lakeside University.

Fame and fortune make you smile.

The gorgeous transformation of Ma Dong makes people applaud and admire.

He once said, "My life has gone to zero many times. Returning from Australia at the age of 26, returning to zero; Return to Beijing from Hunan Taiwan and return to zero; In 2004, I started to be the producer of Challenge Host. In 2006, I took part in a big competition, and then I stopped doing it, and the variety show was zero. Then I left CCTV, and I went to zero again. I like this feeling. I think it is meaningful to live like this. "

It is not necessarily a bad thing to pursue a stable life and conform to the inertia of life.

But some people are born unable to ignore their inner voice, tossing and turning is their destiny.

When we dare not take the first step to follow our hearts for various practical reasons, Ma Dong's life of "returning to zero many times" may give us some courage.

End—

Some reference materials:

"Man": Ma Dong, blunt and sharp; Ma Dong, make tea slowly.

"Most Human": Ma Dong's Philosophy of Life in Qi Baishi

Ten people: Smart Ma Dong, why are you "stupid" this time?

Thirteen invitations: Dialogue between Xu Zhiyuan and Ma Dong

Pictures come from people and the internet.