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What kind of words are attractive?
What kind of words are attractive, and establishing a good relationship between salesmen and customers is the premise for salesmen to do customer relationship management, and the improvement of goodwill, that is, having a good start, is half the battle. Let's share what kind of words are attractive.
What kind of words attract 1 many shopping guides, and he makes a mistake when customers enter the door!
The general shopping guide sees the customer's first sentence: "Hello, welcome!" Actually, this sentence is wrong!
There are more people who are wrong in the second sentence!
"What do you want?" wrong
What can I do for you? wrong
"Please look around, sir!" wrong
"What price do you want to see?" wrong
"Can I have a few minutes of your time?" wrong
What can I do for you? wrong
"You can have a look if you like!" wrong
These are several common sayings, but they are all wrong. We can think about it. How will customers answer you when they hear these words? Basically, it can be done in one sentence, that is, "OK, I'm just looking around!" How's it going? Sounds familiar!
How do you answer the phone? Many shopping guides said, "OK, you can have a look first, and you can call me at any time if you need anything." Then the customer looked around and went out! I don't know when I will see him again. A dress may take a year or two, a TV may take eight years, and a refrigerator may take ten years. If you sell an urn, you may never see it again in your life!
Reality is so cruel!
So a good prologue is the first condition to retain customers!
Choose your opening remarks to impress your customers!
Generally, the first sentence is "Hello, welcome to XXX doors and windows!" Tell your brand, because customers may wander around the building materials shopping mall, and there may be many shops on the roadside. He may just come in and have a look, but he may not know your brand. At this time, you should tell your customers your brand!
Another reason is that you have to advertise in the customer's ear. This kind of advertising effect is many times stronger than that on TV and on the plane, because you really told him! He may not buy it today, but when he does, there will be a faint voice in his ear, "XXX doors and windows!" " "I will think of you.
The second sentence is to attract customers and let them stay! How can we attract him?
That is to give him a reason to stay! The second sentence generally says:
The first statement: "This is our new model!" Everyone likes to see new things.
The second statement: "We are engaged in XXX activities here!" Attract customers with activities, but don't say "we are engaged in activities here!" " "Because now every family is engaged in activities, there are too many activities! The customer is numb! This requires us to tell the content of the activity, such as: "We bought enough activities to go to Bali for 3 thousand!" " "So that customers will be interested! I will pay attention to what you say!
The third statement: uniqueness, such as "xxx in our store is the only tile on the market now".
The fourth statement: create a hot-selling atmosphere, such as "there is only the last xxx tile left in our shop."
The fifth kind of speech: time limit, etc! For example, "Hello, the price of our xxx doors and windows is limited to today."
Remember: practice a sentence skillfully and blurt it out.
How to say the third sentence?
Many shopping guides finished: "Hello, welcome to XX doors and windows! We went to the Maldives to engage in 3,000 activities. " Immediately, the third sentence became: "Do you want to know?" "May I introduce you?" This wrong language!
You ask the customer like this, and the customer's answer goes back to the original point, "Let me have a look first!" ""don't think about it! Don't! "All rejected by customers! I usually call this kind of shopping guide redundant courtesy! People have already been attracted, and you have many new customers to choose from! Give customers a chance to refuse! So the third sentence goes directly to introduce the goods!
The third sentence should say, "Let me introduce you!" Pull directly, don't ask the customer if they want it! Don't ask customers if they can introduce you! Now that he has been attracted to you, he just wants to know. If you ask, he will be in trouble again!
What kind of words are attractive? Two ways for salespeople to get closer to customers? 1. Talk more about "we" and less about "I"
When salespeople say "we", they will give each other a psychological hint: salespeople and customers stand together and think from the customer's point of view. Although "we" is only one more word than "I", it is closer.
Ways for salespeople to get closer to customers. 2. Write down customer requirements in time.
. Take a notebook with you and write down the time and place of the visit and the name and title of the customer; Write down customer needs; What to promise the customer to do; The time of the next visit; When the salesman listens to the customer while taking pious notes, a feeling of being respected also rises in the customer's heart, and the next sales work may be smoother.
Third, keep the same conversation style.
In the long run, it is difficult for a glib salesman to maintain excellent performance, and he is quick-witted, eloquent, and speaks like a machine gun, regardless of the object, which is easy to arouse customers' resentment. And those salespeople who are good at asking questions and listening, and adjust their speaking speed and style according to different customers, will become excellent salespeople.
Ways for salespeople to get closer to customers Fourth, salespeople's clothes.
Only a little better than the customer. A salesman's suit and briefcase can reflect the company's image, but sometimes it depends on the person who is visited. The dress difference between the two sides is too big, which will make the other side uncomfortable and invisibly open the distance between the two sides.
For example, building materials salesmen often visit designers and construction managers of general contractors. The former certainly needs shirts and ties to show your professional image. It is not appropriate for the latter to wear the same clothes, because the construction site environment is limited and it is impossible for the staff to notice the clothes. If you wear too good clothes and run to the construction site, don't talk to customers. It may even be difficult to find a place to sit in the office. Experts say: The best dressing plan is to dress "better" than the customer, which can show respect for the customer without pulling the distance between the two sides.
The way that salespeople approach customers. Always put the phone down later than the client.
Many salesmen hang up before the other party hangs up, especially when talking to familiar customers on the phone. Always putting the phone down later than the customer is a respect for the customer.
Ways for salespeople to get closer to customers. Don't answer the phone when talking to customers.
While answering the phone and talking to the customer, although the customer's permission was obtained in advance, the customer felt in his heart: "It seems that the person on the phone is more important than me. Why did he talk for so long?" Therefore, the salesman never answers the phone during the first visit or important visit. Call back after the meeting.
What kind of words are attractive? 3. Sales Skills 1: Use gifts to attract customers' attention.
Taking a small gift to meet the customer can not only attract the customer's attention, but also make the customer embarrassed to drive you away because the official does not give a gift. This is a very good promotion skill. But the key to this sales skill is what kind of gift to give? First of all, this gift had better be novel and attract customers' attention at once;
Secondly, the value of the gift should be small, and the gift with too high value will lead customers to dare not accept it; The third is that small gifts are most popular with recipients. The gift is not big, just give it to the right person. Fourth, it's best to leave your information on the small gift, such as your name, the brand name of the product you are promoting, and your phone number printed on the desk calendar. Even if the customer doesn't accept your promotion this time, you still have a chance.
Sales tip 2: attract customers' attention with product demonstration.
A vacuum cleaner salesman walked into a house. He poured a bag of sand on the floor, and then confidently said to the housewife, "I can suck up all the sand, otherwise, I will lick the rest of the sand." Only the housewife showed a smug expression: "Then lick it clean, because there is no electricity here today." This is a little joke.
The key to attract customers' attention by demonstrating products is whether the products are demonstrable; Second, you must be prepared before the demonstration, especially your movements must be skilled, you must be able to show the advantages and characteristics of the product well, and be careful not to be embarrassed by the jokes mentioned above; Third, when making a product demonstration, sometimes you need to use sales words to cooperate, and the effect will be better while demonstrating.
Tip 3: Use the product site to attract customers' attention.
For example, in Li Ka-shing's sales promotion case, when he promoted the new plastic shower head, many people didn't accept him because they had never seen plastic products at that time. Later, he took the product to the scene cleaned by the cleaners and helped them sprinkle water. When people see the portability and applicability of plastic products, they buy them one after another.
In fact, this sales promotion skill is an extension of product demonstration. Displaying and using your products on the spot where there is a demand for use can attract customers' attention more effectively and stimulate their desire to buy.
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