One to seven days of stories and jokes about online marketing.

An American traveled to Germany, and a German travel company sent a dog named "salesman". This dog named "salesman" is conscientious and conscientious, leading Americans all over Germany, leaving a deep impression on Americans ... Two years later, Americans came to Germany again, came to this travel company, and found a dog named "salesman" as a guide. The person in charge of the travel company said that the dog originally called "salesman" has been renamed "manager". Now he can't do anything but squat in the corner and yell at others ... It's really dumbfounding after reading this joke. I used to be a salesman, but later I was promoted to manager. If I think about it carefully, most managers will only yell at salesmen ... psychologically, I don't like the name "manager". Of course, the general manager always needs more energy to manage. I don't like "director" either. Director, director, you have to bear the "main responsibility" if something happens. As for the "president", it is even worse: "There are always layoffs." I recently heard "Chief Representative", not bad! No matter what you call it, the main responsibility of these leaders is to lead everyone to do their own work well, so management, especially marketing management, is simply considered as "leading everyone to do their work well and giving employees a good orientation", so everyone calls you leader! However, the leader does not ask you to do a good job alone, but to manage a team well and give full play to the potential of each member in order to create more perfect work performance! I once led the planning team of a company. I worked hard and the result was really a "complete failure". Why? If you can't do it yourself, you must change your leadership style. After summing up, I consulted a lot of books and found two management misunderstandings: First, leaders are not "plumbers" who plug loopholes. Many leaders, especially those on the marketing front, often make the mistake of "blocking holes". In other words, work is not forward-looking. Traditional Chinese medicine emphasizes that "water is in the future, and canals should be built first", so should management. Before taking over any management work, in the future management work, our planning department has prepared various plans, publicity drafts and POP external drafts needed by the company in advance, and provided several different plans when the company needed them, which was unanimously recognized by the company leaders. In daily work, make a detailed analysis of each employee's work progress in all aspects and make frequent improvements. Sometimes a good idea of one's own is reported in the name of employees after overall discussion, which not only establishes the personal confidence of employees, but also enhances the cohesion and overall combat capability of the team. Second, leaders should change their ideas. As a manager and leader, your knowledge and understanding of the market should be higher than that of the sales staff, and you should have special skills in managing the team. Nowadays, more and more leaders just shout like "managers" in jokes, without thinking about how to change their management concepts and improve their overall work performance. The main job of a leader is to manage and build a good team. However, the ability that leaders should have should be all-round. The relationship between the leader and each member of the team should be "service". Leaders provide subordinates with "work thinking guidance, financial and planning support, coordinate the relationship between headquarters and subordinate employees, and provide convenience for some employees." In short, leaders are special people who provide services for their subordinates. The services provided by subordinates for leaders include completing work performance, providing decision-making information for leaders' needs, completely and correctly implementing leaders' thoughts and intentions, and providing information feedback for leaders' decision-making mistakes. The relationship between the leader and the led can be regarded as a relationship of mutual service, and according to the law of Laozi's Tao Te Ching, it is "yin and yang are mutually rooted". A good leader needs the support of all members of the team, and it is not good for a team to change representatives and leaders frequently! Mr Ma Mingda (pen name Ge) is a visiting lecturer at Beijing Jiaotong University and a senior contributor to Wang Zhi. He is currently the planning director of Yizheng Pharmaceutical Group. Mr Ma Mingda has written many articles about college students' life motivation and career planning. He has profound attainments and rich practical experience in OTC and health care products medical terminal market and integrated marketing of drugs and health care products consumers. Mr. Ma Mingda is especially good at making the essence of planning, marketing and management deeply rooted in people's hearts through humorous and wise expressions.