Can Lexus talk more about honesty when es goes public?

As we all know, the previous generation of lexus ES and Toyota Camry used the same product platform, but this generation has lengthened the wheelbase, and at most it can only compete with the extended BMW 3 Series Li, Audi A4L and mercedes benz c long wheelbase models. Why involve the higher-grade BMW 5 Series and Audi A6L?

As a professional manager, while safeguarding the interests of enterprises, should we also publicize products truthfully and objectively? If you ignore the most basic honesty just to cover up the high price of your products, it is blindly exaggerating and confusing. This not only does not conform to the ethics of a professional manager, but also will continue to damage this brand which has been criticized in the China market!

It is reported that lexus ES, which changed its model in the medium term, will be officially listed today. As an aggressive car in China market, lexus es is very important to this brand. However, before this, some words and deeds of Lexus in China have aroused widespread concern. The key that people question is: does a brand want honesty? How far can this brand go in the China market if it doesn't even have the minimum integrity?

Lexus ES200 model

Today, it just happened that lexus ES changed its style and went public. We mainly talk about its competition.

According to the pre-sale price issued by the manufacturer, compared with the 359,000 yuan of the models on sale, the starting price of the brand-new lexus ES is reduced by 565,438+0,000 yuan. Even so, compared with competing products recognized by the market and consumers, such as BMW 3 SeriES and Audi A4, lexus es's official selling price is still a lot more expensive.

However, there are media reports that Zhu Jiang, deputy general manager of Lexus China, believes that "Lexus is sold in the form of imported cars, and the price is already very firm". "Take the upcoming ES as an example, its starting price is around 300,000 yuan, while the starting prices of competitors BMW 5 Series and Audi A6L are above 400,000 yuan ...", he said.

Zhu Jiang's statement immediately aroused widespread doubts. Let's see what netizens say:

It's really good. ES is compared with Series 5 and A6, so according to Lexus, what is the ratio between GS and Series A8, Series 7 and Class S? LS wants to compete with double r and Bentley? Actually, ES is A4. See how much your ES is more expensive than A4L and A3 series!

What is es compared to? 250 is less than 30, the wheelbase of 2 meters and 8 meters and the C-class car ratio. Is this a joke? This car is competing with Class A4 and Class C of Series 3.

I don't know. I feel that the positioning of the mine car is a bit strange. I feel that the price span of rx, gs and es is relatively large, and there is no such subdivision as BMW 1 7, so we can only consider the size and configuration of the vehicle, which is not in line with the current trend.

If ABB's wheelbase is not lengthened, it will be more than 2.9 meters. If you say ES is a medium and large car, that's it. ES is 200. Which C-class car will suck itself at 2.0? Just like NX, it is a compact SUV. I'm just talking about positioning, not about the bad harvesters. Be careful.

How does NX make a medium-sized SUV? RAV4 chassis is compact, and its competitors are made into Q5 and GLK only by importing, which is expensive.

Objectively speaking, Lexus IS and ES can only benchmark BMW 3 Series and mercedes benz c Class in terms of vehicle length, wheelbase and other data, and the same is true in the international market. Lexus IS 10,000 yuan, and cash ES 10,000 yuan. The starting price of BMW 3 Series is 296,800 yuan, and that of mercedes benz c Class is 365,438 yuan +0.48 million yuan.

As we all know, the previous generation of lexus ES and Toyota Camry had the same product platform, but this generation has lengthened the wheelbase, and at most it can only compete with the extended BMW 3 Series Li, Audi A4L and mercedes benz c-class long wheelbase models. Why drag on the higher-grade BMW 5 Series and Audi A6L?

Zhu Jiang, Deputy General Manager of Lexus China

As a professional manager, while safeguarding the interests of enterprises, should we also publicize products truthfully and objectively? If you ignore the most basic honesty just to cover up the high price of your products, it is blindly exaggerating and confusing. This not only does not conform to the ethics of a professional manager, but also will continue to damage this brand which has been criticized in the China market! In addition, Zhu Jiang, who used to work in BMW China, was used to many cars even though he had sold MINI, but he had never seen an "extended Camry", so he exclaimed that it was a competing product of BMW 5 Series! Otherwise, people will have reason to question its professionalism, or the reason why it left BMW ... Should BMW ask Zhu Jiang to go home to make up lessons?