Historical Origin and Practice of Chaoshan Snacks

Chaoshan is one of the famous snack areas. Many snacks are not only loved by local people, but also popular in other places. Eight kinds of Chaoshan snacks were awarded the title of "Chinese Famous Snacks" at the National Excellent Snacks Variety Appraisal Meeting-"Chinese Famous Snacks Commendation Conference".

China's countless local snacks or snacks are either born out of the palace or made by the people. Chaoshan snacks, almost all of which are the original creations of Xitianxiang oysters baked by the people, have been circulated among the people. This is determined by the fact that Chaoshan is located in the "corner of the country at the end of the province" in history, far from the national political center, the commercial society formed late and the social wealth was not high. Here are some Chaoshan snacks in hand: Xitianxiang Oyster Roast, Goose Goose, Elder Sister's Pig's Foot Rice, and Mother's Gong Zongqiu. Which name is not simple and straightforward, and the local flavor is tangy. Chaoshan snacks are rooted in the people. They are not attached to officialdom culture and scholar-bureaucrat culture. Since their birth, they have spread among the people in a natural manner, which conforms to the natural law of natural selection. Therefore, we can taste so many local snacks now.

At present, the current situation of Shantou snack market is that the business forms are diverse, the varieties are complete, and the business outlets are mainly scattered and properly concentrated, which can basically meet the consumption needs of the local market. In terms of business form, one is a simple takeaway shop. It is operated by package stalls, snack bars, food stalls in vegetable markets and grocery stores. They provide customers with finished or semi-finished products, such as zongzi balls, steamed dumplings, crystal balls and so on. Now you can buy it home to eat. Meatballs, casserole, taro casserole, etc. To provide more semi-finished products for customers to take home for processing; The second is the form of take-away food. It is operated by snack bars and time-honored snack bars. For example, beef ball snack bars all over the city are shops that make beef ball soup, beef ball kway teow and take-away beef balls. The old-fashioned "Xiangxiang" snack bar and "Aixi" noodle shop are also this kind of business form; The other is a snack bar, which mainly sells and eats. For example, the Chaoshan Snack Buffet Package in China Travel Agency Restaurant, with 25 yuan for each person, is free to choose. Chaoxiang City is a snack supermarket. Nowadays, it is not difficult for local people to get together at home or abroad and entertain foreign guests to taste Chaoshan snacks. Although Chaoshan snacks are very popular in Shantou, it is hard to find for foreigners who have never been to Chaoshan. After tasting Chaoshan snacks, many guests in Shantou praised the delicacy of Chaoshan snacks. However, when they want to buy some to take away, they often regret that the store can't provide convenient packaging. Cantonese cuisine, Shanghai cuisine and northern snacks can often be seen in major supermarkets in Shantou, but local snacks are rare. Chaoshan snacks in Guangzhou, Shenzhen and other cities are often not authentic enough. This shows that the level of Chaoshan snack products is low, many operators' ideas are still stuck in the traditional business model of small vendors and vendors, lacking modern marketing concepts, and the publicity, packaging and circulation channels are lagging behind, so it is difficult to get out of Chaoshan, enter foreign markets, broaden business channels and form scale effects. Secondly, most of the time-honored Chaoshan snacks have outdated business concepts and are unwilling or afraid to add gold and silver to the time-honored brands. Ma Lao Gong Zongqiu, such as Ma Lao Gong Zongqiu, Aixi Regan Noodles, Xiangxiang (White Peach) and other time-honored snack bars that have won the title of "Chinese Famous Snacks", have simple faces, single varieties and outdated management methods. As a result, the sales area is getting narrower and narrower, and some of them are even unsustainable. How to correctly handle the relationship between inheriting tradition and reform and innovation is an urgent problem for these time-honored brands. "Fu Hecheng Beef Restaurant" is a well-known snack bar in the 1990s. Mainly selling beef series snacks, such as beef hot pot, beef balls and beef ball kway teow. In order to expand its business and occupy the market, 1998, the store took the lead in registering its name in the State Trademark Office, creating a famous brand. At the same time, change the business model and expand the storefront, with hot pot in winter and air conditioning in summer. Adopt flexible and diverse management methods such as selling and eating, take-away food delivery and door-to-door delivery. Due to market demand, business is booming. In just a few years, six chain stores have been opened in succession, and one of them has become the leader of Shantou snack bar. Its business model is worth learning. Chaoshan snacks have only developed as a food category in recent years. Through the continuous excavation, promotion, publicity and promotion of catering industry, tourism industry and media, the business market has developed steadily and its popularity has been continuously improved. Chaoshan snacks have won honors in the national top snack competition for two consecutive years, and so far eight Chaoshan snacks have won the golden signboard of "Chinese famous snacks". It is reported that the 3rd Chinese Famous Snacks Commendation Conference and Chinese Famous Snacks Culture Festival will be held in Shantou in June 5438+February this year, and the 9th Chaoshan Food Festival will be held this year, including our forum "Eating Chaoshan Food and the World in Shantou". These activities will promote the innovative development of Chaoshan snacks and open up broader prospects for promoting Chaoshan cuisine.

Beef balls

As a famous Chaoshan snack, beef balls have a history of nearly a hundred years in Shantou. Beef balls can be divided into beef balls and beef tendon balls. Beef balls taste tender and smooth. Beef tendon pills add some tender tendons to beef, which is a bit chewy. The traditional production method is to take fresh beef legs wrapped in meat as materials, remove tendons and cut into pieces, put them on a big case board, and hammer beef and ham into a meat paste with two special square hammer knives (weighing about 3kg), add a small amount of snow powder, refined salt, fish sauce and monosodium glutamate, and hammer for/kloc-0.5min, then put them into a big bowl, and add chopped square fish, white meat and monosodium glutamate. It is said that good beef balls can bounce when thrown on the ground. In the past, beef balls were all made by hand, so maybe this kind of performance can be performed. Because they are all manually operated, the cost is higher than that of the mechanism. After the appearance of pill machine in the early 1980s, the traditional methods of making pills by hand became less and less. With the increasing demand of foreigners and old Shantou people who come to Shantou for a taste of hand-made beef balls that can be played high on the ground, this makes delicious hand-made beef balls reappear in the rivers and lakes. When eating, use the original soup and beef balls to boil (don't boil the water too much when cooking, or the beef balls will not taste good), add proper amount of monosodium glutamate, sesame oil, pepper and celery, and serve with sand tea sauce or Chili sauce. Many people eat beef balls dipped in Chili sauce, but the local specialty sand tea sauce is the most authentic. Beef balls can also be baked. When barbecuing, cut the beef balls in half, coat them with sauce and honey, and bake them until they are done.

Table tennis box

Table tennis pot is a special food in Rongcheng District, Jieyang City. It is generally oblate. Bare skin is translucent, which is made by soaking glutinous rice, grinding it into pulp, cooking it, adding a small amount of white sugar and kneading it to make the skin soft and thick. White sugar, sesame, peanut kernel, areca nut bran and onion bead oil are used as stuffing. The origin of the name: Penang bran is made of glutinous rice, fried one inch. When the rice is fried, the chaff will swell, and then the "cracking sound" will sound, just like the sound of table tennis slapping. With the help of this "scratching" sound, it is named "Ping-pong", which is very vivid. 1997 was recognized as "Chinese famous snacks" at the first national commendation meeting for Chinese famous snacks. "Table tennis box" is the most famous one produced in Jieyang. At present, "Ping-Pong Tree" is mostly produced by semi-mechanization, and the finished product can be preserved for three to six months without preservatives, which not only improves the yield, but also is convenient to carry and exquisite and elegant in packaging, and is deeply loved by tourists.