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American business etiquette and taboos
Introduction: Americans don't always dress as well as the British, but they don't pay much attention to their own clothes. They dress according to the principle of generosity and comfort, and wear whatever they like. Others can't talk or laugh. Here are the American business etiquette and taboos I brought to you, hoping to help you.
In America, do more than 12 men enjoy it? Sir? However, most Americans don't like to use Mr., Mrs., Miss, Ms., etc., which is too serious. They like to be called by their first names and think it is a sign of friendliness. Americans seldom use formal titles to address others.
Make an appointment before the company visits, and it is better to call when you arrive soon. Americans are hospitable, even if you only know each other for a minute, you may be invited to go to the theatre, eat or travel abroad. But after a week, this friend may forget all about you. It is impolite to visit American families. You need to make an appointment in advance.
When invited to visit an American home or attend a banquet, it is best to bring some small gifts to the host, such as cosmetics, children's toys, local specialties or tobacco and alcohol. For the furnishings in the home, the host likes to listen to the language of appreciation, rather than asking about the price.
American businessmen like to show their informality, easygoing and sense of humor. People who can often tell a few jokes are often easily accepted by the other party. Breakfast and lunch date negotiation is very popular in American business circles. When you promise to attend the banquet hosted by the other party, you must go to the banquet on time. If you can't keep the appointment on time due to special circumstances, you must call the host to explain the reason or tell him when you can go. When eating, the lady walks into the living room, the man has to stand up, and you can't sit down until the lady finds a seat.
In recent years, American drinking habits have changed, which is consistent with the changes of consumers' drinking habits in various countries. That is, from strong dark wine to light wine. People began to get used to drinking beer, wine and fruit wine.
In some places, people like to drink weak tea, while in other places, people like to drink strong tea. Both tea and coffee must be in harmony with the local water. In addition, red cream or cheese is more popular than ordinary cream and cheese. For example, red salmon sells well in some places, and white salmon sells well in some places because of customs.
There are many Jews in America. Pay attention to local Jewish festivals. Two weeks before and after Christmas and Easter are not suitable for visiting. Except for going on holiday in June-August, it is advisable to visit the rest of the time.
In the United States, generally light and clean colors are popular, such as ivory, light green, light blue, yellow, pink and fawn. It is difficult to point out those particularly advanced colors in America. Many psychologists' surveys show that: first, solid colors are more popular; Second, bright colors are more popular than dark colors.
Americans think that dogs are the most loyal friends of human beings. Americans are very disgusted with those who claim to love dog meat. In the eyes of Americans, donkeys represent strength and elephants represent stability. They are symbols of the Republican Party and the Democratic Party respectively.
When dealing with Americans, it is generally found that most of them prefer to express their feelings by gestures or other body language. However, the following body language is taboo for Americans: first, staring at others; The second is to stick out your tongue at others; The third is to point out the contact object with the index finger; Fourth, put your index finger on your throat. Americans think these body language is an insult to others.
When dealing with Americans, you should keep an appropriate distance from them. Americans believe that personal space is inviolable. Therefore, in the United States, you should apologize in time when you meet people and get their approval when you sit next to them. It is disrespectful to speak too close to each other. Generally speaking, it is more appropriate to keep a distance of 50~ 100cm when communicating with Americans.
Most Americans think? Fat people are poor, thin people are rich? So they can't listen to others say that they have gained weight. When talking with black Americans, should we mention less? Black? Words, and can't ask each other's ancestral home.
The United States is a model for all countries in the world on the issue of gender equality, and there are basically no gender differences in many business situations. Find out whether the local culture encourages traditional behaviors, such as men greeting women when they enter a room. If there is such content and you don't do it, others may think you are impolite.
In many big cities in the United States, although some people seem to be casual, the decisions made in most negotiations are very strict. Avoid talking about race, religion, gender, age and physical characteristics. We attach great importance to security issues and expect to be polite to everyone we contact, including airport security and flight attendants.
Americans are particularly sensitive to 13 or 3, such as bats, sickles and hammers. But I prefer owls and white cats. In addition, their preference for color varies from region to region.
Business preferences:
Americans are most concerned about the quality of goods, followed by packaging and finally the price. Therefore, product quality is the key to enter the American market. In the American market, the prices of high, medium and low-grade goods are very different. For example, the retail price of a high-end suit is about 40-50 dollars, and the low-end suit is less than 5 dollars. If the quality of the goods is slightly defective, they can only be put in the corner of the store to reduce the price.
Americans attach great importance to packaging, which is on an equal footing with the quality of goods. Therefore, the packaging of export commodities must be novel, elegant, beautiful and generous, which can produce comfortable effects, so as to attract buyers. Many handicrafts in China failed to enter American supermarkets because of packaging problems. For example, the famous Yixing teapot is only packed in yellow paper, and 80 pieces are packed in a big box lined with scraps of paper or straw, which is very simple. In the eyes of buyers and customers, it is classified as a low-grade commodity and can only be sold in small shops or stalls.
Every season, there is a sales climax of goods changing seasons. If the sales season is missed, the goods will be reduced in price. The peak season for the sales of supermarkets in the United States is:1-May is spring, and July-September is the early autumn semester, mainly selling school supplies; September -65438+ 10 is autumn, and11-65438+February is a holiday, that is, during Christmas. At this time, it is the tax refund season, and people take the opportunity to purchase supplies and buy Christmas gifts. Shopping malls all over the United States are bustling and crowded at this time, and the right goods will soon be sold out. The sales in this period accounted for about 1/3 of the whole year.
Because the territory of the United States is relatively large, spanning three time zones, the online shopping time of buyers in different time zones is also different. In order to improve the attention rate of sellers to release goods, sellers should actively summarize, choose the time period when buyers spend more time online and do targeted work.
North America is the most developed online shopping market in the world, and consumers in North America are used to and familiar with various advanced electronic payment methods. Payment methods such as online payment, telephone payment, electronic payment and mail payment are familiar to American consumers. In the United States, credit cards are commonly used online payment methods. At the same time, PayPal is an electronic payment method that Americans are very familiar with. China businessmen doing business with the United States are familiar with these electronic payment methods, which is a way of doing business in the United States. They must get used to and make full use of various electronic payment tools.
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