What content is essential for enterprise website construction?

What kind of content is essential for enterprise website construction? This is the core content of the enterprise website. If we use traditional thinking, this cognition may be biased. After all, there are many differences between Internet marketing and traditional marketing channels.

Enterprise information

Scale, capital, number of employees, industry status, market share, corporate reputation, etc. If the enterprise information is listed, I think there is a story behind every enterprise.

Enterprise product

Products are the lifeblood of enterprises. It can be said that the core of an enterprise's survival is whether it can produce products that satisfy users. In the highly competitive Internet economy era, online marketing channels once overwhelmed product profits, and many enterprises started online marketing. The website has also changed from the earliest business card function to the marketing function, and the website with marketing ability makes the enterprise trust.

So, how to introduce the products of enterprise website to have marketing ability? First of all, it should be unique, including text content, picture content, performance parameter description and so on. In product classification, introduction, pictures, videos, etc., it must be clear and true, and it is best to watermark every picture to prevent it from being stolen by others. This belongs to product hardware "configuration"!

In addition, it is necessary to set up relevant content channels according to the products of enterprises, including some news reports of products, customers' questions and answers in products, and regularly update relevant product information. Of course, keep the original flavor, and don't use some fixed templates and routines to fool consumers. This may take a lot of effort, but continuous updating represents an attitude, and our products attract attention every day. We have always stood out in innovation, and we can impress users by conveying sincere feelings.

Enterprise service

For corporate websites, service has always been a weakness. However, when the marketing website goes online and enterprises directly face consumers, service becomes the highlight. Take Taobao's evaluation system as an example. User's after-sales comments will affect a baby's deal. If a product has more than five bad reviews, then the owner of Taobao may plan to take it off the shelf. That's what the evaluation system says about purchasing power!

contact information

In the Internet age, how can we find ourselves? Of course, there are many ways to use mobile phones, telephones, WeChat, email and QQ. But there is a joke that there is a training class that needs accommodation. When the teacher told everyone the room number to remember, many people subconsciously took out paper and pens from their bags. In the process of crazy search, many people are holding mobile phones. Why not use a mobile phone notepad?

Therefore, in terms of contact information, corporate websites can't just focus on conventional contact information, such as the geographical location attached to the phone number on the corporate website. "I am an entity and I can't run away!" , so as to gain the trust of customers.

In addition, all new contact information on the Internet, such as QQ, WeChat, email address, website address, etc. , should not be removed, should be written on the website, because in this personalized network era, users' habits are always different.

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