When KFC's advertising video came out with bad reviews, how was its advertising copy written?

When KFC's advertising video came out with bad reviews, how was its advertising copy written?

KFC is a chain store that many young people eat very much. Moreover, he has branches all over the world, so it can be said that this kind of drumming is still very popular. For such an institution, its advertising copy should be excellent. Only in this way can we cater to the consumption psychology of consumers all over the world.

Around the world, KFC's fried chicken, hamburgers and French fries are very popular with everyone and have formed a very influential food culture.

But this time KFC made a big joke on the advertising copy. And many consumers do not pay much. What is it? Let me tell you more about it.

His advertising copy was Happy Liberation Day, because it was Slave Liberation Day at that time, so there was no fuss about such a slogan. But just looking at this sign, there is no problem, it is still normal. But if you look at its promotional pictures, you will find some discriminatory things in it.

However, according to foreign media reports, a KFC store celebrated Black Liberation Day. Specially plan a very unique advertising copy. The slogan of this copy is Happy Liberation Day. If you just look at these words, there is nothing to make a fuss about. It's all very normal. This is understandable because it is a family holiday after all.

But surprisingly, in addition to this copy, there is a very eye-catching picture. The picture content is like this:

A golden drumstick. Is it on the wall? Projection? But it is a fist that has been clenched and raised upward. What kind of fist is this? Black power? A symbol of. In everyone's eyes, what is this for? Black power? Compared with chicken legs. After the advertisement came out, many people said they couldn't understand it. Some people think that this is prejudice against black people who love fried chicken. Some people think that they have deep discrimination against black people.

But anyway, this copy is really stupid, because it has caused a lot of controversy. If there is such a dispute, it will definitely affect his business, so in any case, this advertising scheme is not very successful.

So an advertising plan. This plan is still very important. The copy is well written and will definitely be very popular. If the copy is not well written, the reputation will decline a little, and finally the turnover and income will be affected. Therefore, when doing advertising copy, we should still pay attention to some other sexual things. In this way, it will not affect its sales revenue.

The above is my personal opinion. I hope my answer will be helpful to everyone. Friends who like it can like it in the comments below, and I will actively interact with you.