Haidilao will not earn 265,438+billion in 2020, but its market value will skyrocket160 billion! Why is this?

Yesterday evening (March 1), Haidilao announced on the Hong Kong Stock Exchange that it is expected that the net profit in 2020 will drop by about 90% compared with 20 19. The financial report shows that the net profit of Haidilao in 20 19 was 2.347 billion yuan, which means that its net profit in 2020 was only 235 million yuan, and it earned 26,543.8 billion yuan a year.

Soon, # Haidilao's net profit in 2020 fell by about 90% # and rushed to the hot search, and various comments came one after another. There is a representative view that there are more and more problems in sea fishing, which is inevitable or even worse.

Between the lines, there is ridicule and ridicule for Haidilao, saying:? Haidilao, do you have today? ! ?

Not to be outdone, some media began to analyze how Haidilao came to this step from all angles, and some even said it directly. Haidilao suffered a huge loss? .

If you don't look carefully, these comments and articles can easily give people the impression that:

Something big happened at the bottom of the sea!

But the fact is, don't people fish in the sea? Huge losses? This is just a loss. Didn't there be more than 200 million net profits last year? Why does it look like Haidilao is going out of business?

Indeed, Haidilao was closed for 46 days last year because of the difficult epidemic situation. The semi-annual report of 2020 also shows that in the first half of last year, the net loss of Haidilao reached 965 million yuan.

However, after only half a year, Haidilao swept away the previous decline and made a net profit of 235 million in one fell swoop; In other words, in the second half of last year alone, the net profit of Haidilao reached 654.38+0.2 billion yuan.

It is not easy to achieve such results in the face of the epidemic, but it also reflects that Haidilao is still very profitable, and the stock price has risen steadily, which is not unreasonable.

△ Figure from the catering collection

As of the close of March 1, Haidilao closed at HK$ 68.85, up by 8. 17%, with a total market value of HK$ 364.9 billion. Since 2020, the share price of Haidilao has increased by more than 120%.

Because of its excellent performance, official website Hang Seng Index announced on February 26th that three stocks including Haidilao were included in the Hang Seng Index, which took effect on March 15.

For such a profitable and valuable enterprise, why do so many people gloat just because of the decline in net profit?

Maybe I should really say that: the trees in the forest are beautiful, and the wind will destroy them. ?

It is said that there are indeed problems in Haidilao, and there are still many problems. NCBD's "2020 China Sichuan-Chongqing Hot Pot Bad Review Big Data Analysis and Research Report" shows that Haidilao, which is famous for its service, has a bad review rate of 63.7% in terms of service; The second biggest problem is the bad taste of the product, accounting for 19.0%.

Previously, Haidilao was also because? Don't wait in line to spend money? Has been widely criticized; These two days, because? Install cameras in private rooms? This incident caused widespread controversy.

As? Hot pot brother? In China, Haidilao has long been in the spotlight. If the environment it is in is compared to a private room, then the number of cameras in this private room is far from that in Haidilao's own private room.

With the spotlight, I don't know how many people are waiting to see your jokes. For Haidilao, its every move may become a slot at any time, and it may be found again one day.

△ Figure from the catering collection

Yun-peng Yue, who likes to make a lot of hot searches in this year's Spring Festival Gala, was once scolded for her acting skills and asked Degang Guo for comfort, but Degang Guo said: Half of the money you earn is scolded. The same principle seems to apply to sea fishing.

Of course, for Haidilao, sometimes it may not be necessary to pay attention to these things at all. What do you mean? He is forced by him, and the breeze blows the hills; He crossed the river by himself and the bright moon shone on the river? .

But some onlookers, don't be under illusion, think that it is natural that they didn't even do well in the exam this time, and their grades are poor, thus ignoring their efforts and struggles.