The "Laotan sauerkraut" incident continued to ferment. Will there be a market for this kind of instant noodles in the future?

The "Laotan sauerkraut" incident continued to ferment. Will there be a market for such instant noodles in the future? Let's discuss this problem below, hoping that these contents can help friends in need.

It can be said that no one will want to eat this kind of instant noodles for some time. Overnight, Laotan sauerkraut changed from a "classic in noodles" to a "black-hearted food" that everyone avoided. Instant noodle companies such as Uni-President were all recruited, and there was an uproar inside and outside the industry. Many customers admitted that it was "unacceptable".

With the "315" party, suspected enterprises such as Hunan Chaqi Vegetable Industry Co., Ltd., Yueyang Junshan Yayuan Pickled Food Factory, Tantanqiao Food Co., Ltd. and Jin Rui Food Co., Ltd. became "rats crossing the street", and Uni-President, as the representative enterprise of Laotan pickle noodle, also responded quickly.

On the evening of March 15, two public notices were issued, claiming that the personal behavior of Hunan Jin Rui Company obviously violated the dealer standards regulations and operating rules, immediately terminated the dealer qualification certificate of Hunan Jin Rui Company, and investigated the possible control problems; Then he said that Hunan Tea, Gas and Vegetable Industry is not the distributor of Uni-President Company, and it has been ordered to immediately remove the false information of official website, and pay attention to the fact that Laotan sauerkraut beef Lamian Noodles is the flagship product of Uni-President Company. There is a strict supervision mechanism within the enterprise, and the traditional processing technology of secondary fermentation in the old altar can be continued. At the same time, professionals are sent to the sauerkraut package dealer to control the whole process, and sauerkraut is pickled and purchased by itself, and it is not allowed to purchase sauerkraut.

On March 16, Uni-President responded for the third time, saying that after the investigation of Hunan Jin Rui Food Co., Ltd. that night, Uni-President confirmed that all the raw materials used in sauerkraut came from the factory, and did not use the "potherb sauerkraut" reported by CCTV's "3. 15" party, and attached a letter of commitment from the distributor.

However, the damage is irreversible, and the spread of things is still expanding. At this stage, Laotan instant noodles not only have no online e-commerce platform, but also the offline promotion of retail terminals has gradually rolled off related products on a large scale. The brand image and sales volume of the category have suffered heavy losses, and it is regrettable that "a generation of classics has plummeted".