Management and Maintenance Skills of vip WeChat Group in taobao guest

Article introduction: This article mainly introduces the management and maintenance skills of taobao guest vip WeChat group, including: 1, which can help us to be more sticky. 2. It can help us to better interact and trust how to manage and maintain our vip group.

To be a WeChat Taobao customer, the management and maintenance of WeChat group will always be a huge task and challenge. The revenue and output of well-managed WeChat groups generally only increase, while those without management and maintenance are generally not high or even have no output. Of course, this has a lot to do with operators.

At present, many Taobao customers are directly bombing the group in a simple and rude way. This result will not be very good in the future. Let's not discuss the right or wrong of this kind of mass sending for the time being, because there is no better way to completely replace it. Today, I will share with you how to manage and maintain vip groups, hoping to give you some inspiration.

As for why the vip group should be managed and maintained, the reason is actually very simple:

1 can help us make better vermicelli stickiness.

2. It can help us to interact and trust better.

On the basis of the improvement of fan stickiness and interactive trust, will the income and output of our WeChat group be worse?

So how to become our vip WeChat group and how to better manage and maintain our vip group?

1, group positioning must be clear.

Vip group is used to maintain Vip fans, not to send bills, but to make fans feel sticky and interactive. At present, it is to better promote the transformation of the public group or WeChat official account or personal number products. This positioning is clear, and other follow-up work can be carried out better.

2. Set the threshold for joining the group

Since it is a vip group, it must be our vip fans or customers first. To meet this vip requirement, we must at least buy our promotional products from our mass group or other channels, and even buy a certain number of orders to meet our vip fans or customers. When we meet our vip requirements, we can actively invite them to join the group, which is actually our seed users. It is much easier for users who have trusted and bought to make subsequent fission than users who have not trusted and bought. From the buyer's point of view, buyers also feel the importance and will cherish the opportunity to join the vip group and get benefits.

3. Try to create a group by region.

Why should we build groups by region as much as possible? Mainly because people in the same area are relatively familiar with each other and have more topics, they will have a stronger sense of trust than the hodgepodge foundation of different people in different places. At the same time, people in the same or similar regions are more * * * in some needs, which is convenient for accurate sharing of subsequent products.

4. You must have your own trumpet or a few active friends in the group.

Trumpet is mainly used to set off the authority of tuba, and can be used from time to time to excuse or detect some peers or some private violations. The existence of active friends is mainly used to enliven the atmosphere, and then it can also be used invisibly. This situation will play a greater role in the case of relatively deserted groups or troublemakers.

5. Discovery and promotion of managers

There are always several people in each group who like chatting or are more active. In fact, such people are very useful to us, especially the treasure moms who like to chat. We just need to dig them out, promote them to be administrators, and give them some benefits or a little treatment from time to time. They can play an important role. Usually, the active group and the management of the group share a lot of our work, so we can put more energy into making products and absorbing powder.

6. Welcome ceremony for joining the League

The welcome ceremony is mainly a welcome speech to join the group, and it can also be accompanied by a group of small red envelopes, giving people a more formal feeling, making fans feel that they are valued and strengthening others' impression of the new couple.

7. Group rules should be repeated appropriately.

If a WeChat group has no group rules, it is easy to have various problems, such as screen swiping, advertising, adding friends privately, and finally the group becomes half-dead or directly realizes the dead group. In this way, the finally established group is completely worthless, and the formulation and implementation of group rules can avoid this situation well. After the group rules are formulated, they will be released irregularly, reminding the group members to abide by the group rules and warning and kicking out those who violate them.

8. Make full use of red envelopes

"Red envelopes are the best link to connect modern people" is a joke, but it is undeniable that red envelopes play an important role in the communication between people on WeChat. The biggest advantage of WeChat group red envelopes is to attract the attention of group members. Continuous red envelopes can also enhance the activity and interactivity of the group. If WeChat group wants to have continuous vitality, red envelopes are becoming more and more essential. Making good use of red envelopes will improve the management efficiency of the group.

9. Use @

@ is mainly to remind the crowd to announce and designate people in the group. The biggest advantage is that group members can see obvious hints and then go to see the group information. The use of @ plays an irreplaceable role in conveying group information and warning illegal information.

10, be familiar with the personal situation of the group members as much as possible.

Members of Vip group are all fans who have shopped. Before joining the group, they can get familiar with their basic personal information such as their region, family and hobbies as much as possible. After joining the group, they can learn more. The more familiar with the situation, the more topical the follow-up communication will be. Group chat can also be more targeted, and later management and maintenance are relatively easy.

1 1, welfare payment

Since it is a vip group, it should be different from the ordinary WeChat group. Welfare is a good form to distinguish the ordinary group from the vip group. Welfare can be free, or it can be some other resources such as iQiyi account. Of course, the specific benefits can be grasped according to your own actual situation, considering your own costs, simplifying the process as much as possible and improving efficiency.

12, often throwing controversial topics.

Controversial topics can arouse people's infinite discussion, which is a very good way to enhance group activity. Controversial topics can be social hot events or life questions and answers. Different people have different positions and values, and they will have different views on some hot events, such as the Bao Qiang incident, which has caused great discussion in various WeChat groups. If there is no hot spot, you can also throw out a lot of life-oriented questions and answers. For example, the baby is noisy at night and asks for a good solution, which can arouse the enthusiastic answer of many treasure mothers.

13, interactive game

14, enthusiastically answer questions from group friends.

This is mainly about the answers to various questions that fans encounter in the process of shopping or using the system. This kind of answer generally has two standards, one is timeliness and the other is professionalism. By operating around these two standards, the trust of group members will go further.

15, marketing yourself

Marketing yourself is mainly personal marketing of personal circle of friends and WeChat group. There are three criteria for selling yourself:

I. Authenticity

Reflect personal authenticity through avatar and chat.

Second, professionalism.

Mainly on the shopping guide skills, product analysis, life advice and professional answers.

Third, talent and humor.

No one can refuse talented and humorous people, because people naturally like to deal with interesting people. Your talent and humor can be learned and exercised, and your affinity and trust will gradually form a strong mark in the minds of group members.

The management and maintenance of vip WeChat group in taobao guest is not a simple matter. In the increasingly fierce competition of Taobao customers, it is an important means to enhance its core competitiveness. Many people say that their income has dropped, but think carefully about whether these details are done properly. With a limited number of people, future Taobao customers will no longer be simple and rude, but will continue to do refined management and maintenance to improve the income and output of limited and accurate fans.

The above are some skills of taobao guest on vip WeChat group management and maintenance, which can also be applied to the management and maintenance of other groups. Of course, the effect may be different, but in the end it depends on whether you are doing it with your heart.