* * * What is the reason for the bicycle closure?

After the emergence of bicycle enjoyment, it is regarded as another revolutionary economic project after taxi enjoyment. At that time, * * * seemed to meet the rigid demand of the public for short-distance travel, with great development potential. To this end, entrepreneurs and investors have entered the bicycle industry. As a direct result, * * * likes cycling everywhere? Even the regular seven colors are not enough!

However, the good times did not last long, and bicycle enjoyment enterprises closed down one after another, which triggered a series of negative events, such as hard deposit refund and bicycle accumulation. Perhaps many people still think that it is only an indispensable part in the process of enjoying riding, and the winner will present a monopoly advantage and gain a solid foothold and profit. But the result was that mobike was acquired by Meituan, and ofo bike-sharing was in jeopardy, and it was hard to protect itself!

Therefore, it is not an accident that the bicycle breaks down one after another, but there are many huge defects in itself. Among them, the violation of normal social and economic laws may be an important reason for the successive closure of bicycles. From the investor's point of view, what is the attraction of * * * enjoying cycling? High frequency, just need, low substitution, low cost, closed environment? . The deposit paid by users can also provide huge funds for bicycle enjoyment enterprises to the maximum extent.

According to * * *, the bicycle usage fee is calculated at 1 yuan/hour. According to the information disclosed by mobike data, every car can ride more than 5 times a day, and the enterprise can make a profit. Plus body advertisements, APP opening advertisements, etc. * * * The profit model of enjoying bicycles seems to be mature.

But why did bicycle companies close down one after another? The most important reason lies in the various costs of putting a large number of bicycles, such as production costs, labor costs, operating costs, research and development costs, etc. Moreover, in order to expand the market and compete for customers, * * enjoys burning money in the bicycle industry.

When people get used to it. Free? After riding a bicycle, the stickiness has not been cultivated, and many cycling companies finally can't stand it. When the money is burned out, the capital chain is broken, and the bicycle enjoyment enterprise can only close down. Even now, ofo bike-sharing is unable to pay the sky-high operating expenses every day, and can only shrink its own battlefield.

In fact, the so-called * * * bicycle is just covered with a layer? * * * Enjoy? This coat, its essence is not enjoyment, but? Lease? . It has not activated the idle resources of society, but also caused great pressure on the original public transportation environment. In fact, this kind of bicycle enjoyment has gone astray from the beginning. Violation of normal social and economic laws and lack of self? Autonomous hematopoiesis? Ability, bankruptcy is natural.