How to send text messages to customers to promote activities

Techniques for sending text messages to customers to promote activities

Techniques for sending text messages to customers to promote activities. Everyone who is in sales hopes that their customers will buy the products they promote again. Communication between the two is indispensable here. Let’s take a look at the following techniques for sending text messages to customers to engage in activities. Techniques for sending text messages to customers to engage in activities 1

The first step is to establish Relationship (Greetings)

1. Collect the phone numbers of local high-quality property owners and customers entering the store in the past year;

2. Send the first round of text messages, mainly greetings;

The second step is to generate interest (classic jokes, health knowledge, news broadcasts, decoration tips) and stick to it

1. Send classic jokes every 1-2 days to keep your health. Common sense, news broadcasts, decoration tips, etc.;

2. The time for sending text messages is usually at nine o'clock in the morning;

3. Insist on sending it once every two days during the event to allow customers to Always know the existence of the brand;

The third step, effective transaction (discount notification, inviting customers to enter the store)

1. Promotional content;

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2. What are the benefits to customers?

3. Send event discount notices around 4 pm every Thursday to invite customers into the store.

The first step is to establish a relationship.

1. Weather changes

When summer comes, mosquitoes come to report, and mosquito nets show their skills; when flies harass, they are driven away with swatters; the temperature rises High, the fan air conditioner starts; kindly remind friends that everything should be done in moderation, enjoy the coolness moderately, and be careful not to catch a cold! XX brand sales consultant XXX wishes you a safe summer.

2. Holiday blessings

I “bring” you a lifetime of happiness, “bring” you a lifetime of sweetness, “bring” you a year of peace, and “bring” you a lifetime of peace. You "bring" a season of health, and "bring" you a day of good fortune. XX brand sales consultant XXX wishes you a healthy Dragon Boat Festival!

3. Birthday wishes

The sea is all water, the spider is all legs, the pepper is so spicy, I really don’t regret knowing you. XX brand sales consultant XXX wishes you a happy birthday and may you smile from ear to ear every day.

Step 2: Maintain customer sentiment

1. Life motto

To convince oneself is the victory of thought; to move oneself is the sublimation of the soul; Denying oneself is the transcendence of character; conquering oneself is the maturity of life. Take control of yourself, happiness is in your hands.

There are three things in this world that others cannot take away: first, the food eaten in the stomach, second, the dream hidden in the heart, and third, the book read into the brain.

2. Health care

Tips for health: live in moderation and avoid tobacco and alcohol; eat a moderate diet and eat less fat; like to eat fish, shrimp, vegetables and fruits Good; have a regular daily life, insist on taking naps; walk ten thousand steps a day, and you will not grow old for a hundred years!

Radiation protection tips: keep a distance when surfing the Internet, and don’t forget to wash your face with water; the refrigerator handle radiates radiation, and the door should be opened half a meter away; microwave oven door cracks, wear a radiation-proof apron; the moment the mobile phone is connected, keep it away from your head . A certain brand of furniture XXX wishes you a healthier life without "radiation"!

3. Car care skills

For the maintenance of car leather seats, try to keep them two feet away from the heat source. Do not expose them to the sun for a long time. Use a vacuum cleaner to remove dust once a week. Do not Use a hair dryer to quickly dry the leather.

4. Traffic conditions

Compiled based on actual conditions.

5. Happy Joke

On the long-distance bus, the ticket inspector looked at an old lady’s ticket and said: "This is Tickets from Shanghai to Beijing, but our train is to Guangzhou.

The old lady looked at the ticket inspector seriously and asked: "What should I do? Didn't even the driver notice that he was driving in the wrong direction?"

6. Weekend Blessings

Yesterday May you live happily every day; live your life happily, live your life happily; live your life happily, live your life well; live your life well, live your life well; live your life well, live your life well; live your life happily and live it happily; live your life happily and live happily. May you have a happy weekend.

7. Beauty and skin care

Don’t neglect your neck, chin, ears, etc. when applying sunscreen. Incomplete application of sunscreen will cause uneven skin tone and a stained face. Avoid wearing sunscreen at 11 a.m. 9. Decoration is environmentally friendly

Formaldehyde, benzene, lead, etc. in non-environmentally friendly decoration materials are harmful to the body and are harmful to pregnant women and children. It is more harmful. XX Brand Sales Consultant XXX You choose environmentally friendly decoration materials and enjoy a safe home life.

10. Feng Shui Matching

If you are afraid of water, you should not place a fish tank in your home. It is not as the outside world knows, just putting a fish tank can attract wealth. The five elements of happiness and taboos in the house must be clear, and there are special taboos that should be avoided at home.

Evergreen potted plants are good for family luck due to their quality of life. In order to increase indoor greenery, evergreen potted plants are good indoor decorations, but be sure to choose plants that are evergreen, strong in vitality, and not easy to wither or fall leaves.

Step 3: Promotional activities< /p>

1. Free trial activities for XX brand XX products are in full swing... Edit the text message and send it to XXX to sign up.

2. Want to know what XX has in our home decoration How important is it! If you want, call the hotline: 500 yuan discount. Log on to the XX brand official website to participate in the photo collection event! You will have a chance to get XXXX products worth XXXX yuan for free! Believe it or not! 2 tips for sending text messages to customers

1. Pay attention to emotions on the mobile phone mass messaging platform:

Using the mass messaging platform to send birthday wishes, holiday greetings, etc. to customers is an expression of customer emotions. The purpose of doing so is to gain customers' trust in you. , increase the goodwill towards you. In-depth emotional marketing can not only establish your brand image in the minds of customers, but also gradually increase the goodwill towards the brand. It can also make customers feel that any information you send is related to them. Always stand in his perspective and think for his interests. This kind of emotion that invisibly moves users can stimulate customers' desire to buy to a great extent. They are also willing to share your products with people around them, so transactions are relatively smooth.

2. Pay attention to triggers on mobile phone mass messaging platforms

The word "trigger" can be defined in the industry as: letting customers. Always think of specific goods or services at a specific time and environment, thereby maintaining special attention to a certain product or service. By triggering the sending of text messages on specific holidays or dates that are important to customers, text message marketing can achieve better results. However, if the triggering time or frequency is incorrect, customers may be lost.

3. Mobile phone mass text messaging platforms should pay attention to the practical value of text messages:

Practical value means relevance. Sending irrelevant text messages to customers will not only waste resources but also make customers distrust you. produce disgust. Bulk text messages should be targeted to select customers to send relevant content, such as: How to participate in activities? How to claim the prize? How to do it? Precautions or information on what not to do, etc. Only by conveying valuable information to customers can they gradually increase their goodwill and trust in you, and in this way it is possible to create more trading opportunities in the future. Tips for sending text messages to customers to engage in activities 3

How to send text messages to customers to improve the effectiveness of text message marketing

1. Don’t always send promotional text messages

Our mobile phones receive The most frequently received text messages are promotional text messages from merchants. Especially before major promotions such as holidays and Double 11, the text messages received are more frequent, and the content of the text messages is similar, such as discounts, full discounts, flash sales, etc. After seeing too many text messages like this, I really have no desire to buy.

Therefore, companies can send some unique text messages, such as blessing text messages and humorous text messages. Even if you do not have any purchase information, users will know that there will definitely be activities during the holidays. If necessary, I will go and take a look. This kind of SMS marketing effect will be better.

2. Don’t always miss your customers too much

When some merchants send text messages, they always send them to customers with historical transactions. The conversion rate of people who have placed orders within one year but have not paid and added to their purchase collections is Highest. Customers who have been there for too long have basically been lost, and the cost of recovering them is too high. It is better to spend money on customers who are still loyal to the store. Don't be too nostalgic for early customers! And users who place orders but don't pay are more likely to buy again than those who have successful transactions.

In addition, we must also consider the attributes of the store. Because we are a 3C digital store, the repurchase rate is naturally low. Basically, people who bought it once will not buy it again, but those who failed to trade successfully for various reasons There is still the possibility of placing an order again. If you are a women's clothing store, consumable goods naturally have a high repurchase rate. It is recommended to send text messages to users who have successful transactions and have repurchased in the past year. Such customers will be more loyal and the text message marketing effect will be better.

3. Directly push coupon links

There are many text messages for entering the store to receive coupons in order to increase store visits, but users are now smarter , I know that merchants have all kinds of tricks. Many times you tell him to go to the store to get coupons and he doesn’t like to get them. So I tried to push the coupon directly. The text message was "Dear, you have a 100 yuan coupon + link". Click the link of the coupon and receive it directly. But after receiving the coupon, you have to see what you can buy, so after receiving it People who buy coupons will basically become visitors, and driven by coupons, the order conversion rate will be higher.

4. SMS Marketing Techniques

One of the aspects of marketing is to meet the needs of users, but companies distort it when doing so. What users like are activities with strong discounts, so there are things like "XXX big sale, flash sale for 9.9 yuan, 50% off for the entire site, 20 off for purchases over 200, free keychain..." and the like.

It is said that flash sales have never been successful. There may be only one 50% off special price with a 50% off price. If you spend 200 yuan or more, you can get 10 yuan off. The order amount is 199. If you want to round up the order, you will find that the cheapest one is 99. !If there are too many such routines, users will not believe them. It is necessary to try different styles. For example, during Double Eleven, I sent a text message "Buy ***, mom no longer has to worry about me not knowing the words", because in the user's consciousness, there will definitely be a discount on Double Eleven. There is no need to emphasize it in text messages, so some familiar and fun words can improve the response of text messages. When shopping for certain women's products in or in the store, I will post "With this, are you still worried about not being able to find a boyfriend when posting selfies in Moments?" At this time, just attach the biggest benefit point to the back.

Because the text message starts with an interesting sentence and is not full of promotional atmosphere, it reduces the user's resentment. Or you can also market it from another angle. To comfort those girls who don’t have a boyfriend to date on Valentine’s Day, the special price of beautiful skirts is only 99 yuan tonight.