How much advertising fee does China Mobile waste every year?

It turns out. I'd like to speak to Wang Jianzhou, chairman of China Mobile. And then I thought, He is the big boss. Too busy. I'm afraid this date will be in 2009. We write an article and put it in Idea Daily, which is also a letter to Teacher Wang. Try our fate. Fate always meets. When fate comes, we should all be modest. The prominent representative of advertising everywhere, China's, should be regarded as China Mobile. Large and small media, online and offline, urban and rural areas, at home and outside, on the ground and underground, vast mountains and seas, high-tech and low-tech, where there are communication signals, there are advertisements for China Mobile. This statement is actually very low-key and exaggerated. Don't deliberately make it difficult for China to move. I asked China Mobile two questions: First, have you ever thought about or calculated how much advertising expenses are wasted every year? How many advertisements are completely unnecessary? The second question: Even if all the advertisements you make are necessary, have you ever thought about how effective these advertisements are and how high their reputation is in the eyes of consumers? Have you ever thought about doing these "must do" advertisements in a different form and way? Now let's talk about the first question. Don't be afraid. This is a small exhibition. I am also afraid of large-scale exhibitions, because there are too few materials on display. I asked the media director of an advertising company that is participating in mobile advertising in China: Is the advertising of China Mobile almost one billion RMB a year? He said piecemeal that the whole country should add up to more than one billion. I asked, do you have to spend this billion advertising fees? He said yes. The proportion of advertising expenditure at headquarters is increasing every year. This money is a public relations advertising fee and must be spent. The biggest headache is that our media company always tries its best to spend this money on advertising creative companies. It is not easy to spend it skillfully and creatively. I asked how much one billion advertising fees were wasted. He smiled and said there was no waste. I said all people are smart people. To tell the truth, he said with a smile, many times there are many media and many pages. In fact, there is really no need to put it in. But then again, everyone believes that advertising is not done for nothing, even if only one person sees it, it is also an achievement. I said that China Mobile, which is ubiquitous and rotates in the hands of hundreds of millions of people every day, is a well-known brand of mobile advertising in China. Do you still need to continue to "bomb" consumers through such multimedia? He said with a smile, you are right, but people have money. Don't we let them advertise so much? What can we eat without so many advertisements? This sentence is really true. Don't advertise so much. What do these people who make a fortune through advertising eat? I'm afraid the first person who doesn't put so many advertisements is not an advertising company, but the boss of China Mobile who manages advertisements. Why is he in a hurry? How should I know? Mr. Wang, the first question is very good. I don't know if you can take some time out of your busy schedule to think: Is the advertising volume of China Mobile too large in recent years? How many advertisements are really unnecessary? How much did Shui Piao get for advertising? You are a very wise man. Some things will never be solved unless you ask yourself. You know better than I do. As I said above, let's assume that this billion-dollar advertising fee should be spent and must be spent. Then, the idea came. China Mobile's current advertising creativity level can be summarized in three words: rough and hard. It seems that all the famous stars have been spokesmen of China Mobile, and the themes and styles of the activities are endless. However, I want to ask you the simplest question: Do you know what the slogan of China Mobile is? What is its brand spirit and brand value? I don't know. What about you? This is the problem. In fact, seemingly creative advertisements do not even express the most basic problems clearly. They seem to have said everything, but in fact they didn't say a few words that really touched people's hearts. The difficult problem is more serious. This is also the problem that China mobile advertising is not attractive, that is, it is hard. Too many "hawking advertisements" are shouting every day: Is it a type after all? I want to ask China Mobile, can you do it? As a large state-owned enterprise and a well-known domestic brand, what do you do in advertisements every day? Can you spend one-third of the huge advertising expenses to do some "public service advertisements"? I know you don't like to hear the word public service advertisement. If you think that public service advertisements are made for others and are of little use to yourself, let alone that your point of view is actually wrong. Ok, let's create a new form of advertising: award-winning advertising. It is through the process of transmitting some ideas and knowledge that benefit the country and the people that the advertising information of your brand is also expressed. Do you think this should be reliable? You win, consumers win, the country wins and the world wins. This is * * * won. * * * The winning advertisement can actually be realized through China Mobile's powerful network information promotion platform. Can you send some "classic quotations, master wisdom, inspirational quotations, recruitment information, food skills through train, gentlemen's class, entrepreneurial ideas, classical poems, novel serials, famous experts' opinions, star notes, etiquette faxes, childlike stories, practical knowledge of life, psychological questions and answers, and health jokes" to mobile phone users by SMS or MMS? China Mobile's advertising level is also very general, too conventional: big and comprehensive. In fact, advertising is an art, which places should not be invested, which media should be re-invested, when to invest in "* * * winning advertisements" and which pages should be removed. These are all arts, sciences, consciences and responsibilities, all of which Mr. Wang should personally participate in the examination and approval. Mr. Wang came forward and solved more than half of the problem. Mr. Wang, when will the hundreds of millions of advertising fees wasted by China Mobile be saved?