What is e-commerce major?

The e-commerce major is a new interdisciplinary discipline that integrates computer science, marketing, management, economics, law and modern logistics.

The e-commerce major refers to a new interdisciplinary discipline that integrates computer science, marketing, management, economics, law and modern logistics. Referred to as e-commerce major.

The e-commerce major cultivates students to master the basic theories and basic knowledge of computer information technology, marketing, international trade, management, law and modern logistics, and has the ability to use the Internet to carry out business activities and use computer information technology, modern Innovative compound e-commerce senior professionals who use logistics methods to improve enterprise management methods and improve enterprise management capabilities. The training objectives of counterpart companies that meet the requirements of the 21st century.

E-commerce majors cultivate knowledge and basic skills in management, economics, law and network technology, computer technology, marketing, e-commerce technology and e-commerce management, and can work in various enterprises and institutions. , financial institutions and government departments engaged in actual business management, planning, research, consulting, and research professionals.

E-commerce professional direction:

This major has six professional directions: website design and program direction, online marketing direction, online product planning direction, enterprise informatization, personal network entrepreneurship and Bank card research and development, SEO optimization and online store operation direction.

E-commerce majors require different courses in different colleges and universities. Some colleges focus on e-commerce network technology and computer technology, and some colleges will focus their courses on business models. It is mainly reflected in the department where this major is located. Some are in the School of Management, some are in the School of Information Science and Technology, and some are in the School of Software and the School of Business. There will also be certain differences in the expertise of students trained in these institutions.

The rapid development of e-commerce, on the one hand, is accelerating the subversion of various fields, especially the traditional commercial field, and on the other hand, it is forcing and driving the development of the real economy. For enterprise transformation and upgrading, this is a rare strategic opportunity created by information technology, and it is also a major challenge.