The Core Values of Agricultural Bank of China

(1) Mission: Serve agriculture, countryside and farmers, repay shareholders and achieve urban and rural employees.

(2) Vision: Building a first-class modern commercial bank.

(3) Core values: honesty, steady and steady, and farewell.

(4) Related concepts under the guidance of core values

Business philosophy: market-oriented, customer-centered, benefit-oriented.

Management philosophy: details determine success or failure, compliance creates value, and responsibility achieves career.

Service concept: customer first, consistent.

Risk concept: violation is risk, and safety is benefit.

Talent outlook: having both ability and political integrity, taking morality as the foundation, and Shang Xian takes ability as the first priority.

Slogan: grow with you, grow with you.

(5) AVIC logo

The logo used by Agricultural Bank of China was put into use on June 1 988165438+10/day.

The symbol of the Agricultural Bank of China is round, consisting of ancient Chinese coins and ears of wheat. Money in ancient times was money and banks; The ears of wheat symbolize the development of agriculture, and they constitute the name elements of the Agricultural Bank.

The whole design is cylindrical, symbolizing the standardization of the operation of China Agricultural Bank as a state-owned commercial bank. The word "Tian" is formed in the middle of the wheat ear, and the dark and light patterns obviously form a half shape, which directly expresses the characteristics of the Agricultural Bank of China. The ears of wheat are up and the excircle is open, which gives people a sense of breakthrough and symbolizes the continuous development of Agricultural Bank of China.

The standard color of the emblem is green. The psychological characteristics of green are: natural, fresh, calm, comfortable, secure, trustworthy, reliable, fair, rational, ideal and simple, which reminds people of nature, life and growth; Green is the primary color of life, symbolizing vitality, development, eternity and steadiness, implying the honesty and efficiency of Agricultural Bank and the vigorous development of the cause of Agricultural Bank.