Promotional Poster on the Top —— Model essay on the planning scheme of promotional activities in hair salons (three articles)

I can't ps at present, how to make a poster? Valentine's Day is coming, and our boss asked to design a promotional poster, the main content of which is: member recharge, full consumption. When I received the poster design task, I didn't know PS, and I didn't know how to start. What should I do? I might as well try my idea, download "one-click generation" directly and change automatic typesetting to text generation.

Model essay on the planning scheme of hairdressing shop promotion activities (three articles) 1

Activity theme:

202 1 show the winter customs and bring a good mood. Fully launch 202 1 trendy hairstyle, all-round romantic and lossless perm.

1. Activity date: 202165438+February 8th to 202165438+1October 8th.

2. The purpose of the activity:

(1) Before the peak season of Christmas and New Year's Day, in order to give back to the customers who have supported our store for a long time.

(2) Take this activity to promote sales growth time and let customers recognize our professional technology and services; Create a high price strategy for each customer.

(3) Through this activity, all employees are encouraged to work together with Qi Xin, and the spirit of solidarity and mutual assistance is condensed and brought into play.

(4) Create and achieve the best performance goals of individuals and teams.

(5) Break away from the competitive pressure, stabilize the customer base, and open the distance with competitors.

(6) The three-dimensional momentum is very attractive.

(7) Help employees realize that only under the protection of VIP cards will there be real designated guest feedback. Only by attracting a large number of customers can we stabilize the performance foundation of individuals and stores.

(8) Help employees create perms, hair dyes and hair care, stabilize the customer base and better control the customer consumption cycle.

(9) Encourage the team to create based on team interests! The atmosphere of "comparing, learning, catching up and helping".

(10) Strive to be a "service angel" and a "technical glove suit".

(4) The most important trick is to tell your old customers by SMS or direct phone call, and tell them the content and time of the activity. I think SMS is better, because in any case, once it is sent to a customer, he will definitely read it, but the phone is different. You can answer it or not, and SMS is cheap.

5. Customer interests

(1) To provide customers with the correct concept of perm and understand the concept of perfect and lossless perm of natural plants (all guests)

(2) Let customers feel the reality of high quality, high quality and low consumption. (Good quality and low price)

(3) Let customers get trust, peace of mind and satisfactory service. (Enthusiastic, active and comfortable)

4) Enjoy ultra-low price and excellent service.

6. Employee benefits

(1) attract more tourists and increase the average selling price of customers.

(2) Improve staff service and give full play to sales skills and eloquence.

(3) Encourage employees to have more contacts, serve guests more and bring the knowledge they have learned into play. Enhance self-confidence and increase designated customers.

(4) Improve the overall work efficiency of our store, promote unity, resolve conflicts and create a better future.

(5) Take advertising as an opportunity to cultivate employees' courage, realize that it is not easy to create new customers, and cherish customers; We should provide better service.

(6) Improve employees' income.

6. Layout execution points before the activity:

(1) Promote the concept of "all-round romantic lossless perm" to employees, improve the lossless perm care after perm, and make technical service education in advance.

(2) Check whether the layout, technical quality, service language and communication training of advertisements are in place.

(3) employee photos and performance display boards (for daily battle report) will be completed in two days (month and day).

(4) customer data collation. Call the customer and the three-day work cycle will be completed (month).

(5) Three days before the advertisement release (in-store) period (completion date: month, day)

(6) The stylist can control the guests by notifying them four days in advance.

(7) Decorate Christmas trees and Christmas paintings the day before the event.

(8) Answer: In-store sales language forms words.

(A) how to say "all-round romance without loss of hot week, week champion and challenge (losers treat)

Week 4 Competition Week Champion 10 Month Champion (Cash Award)

C: Three days before the activity: publicity, start the competition.

Example: The stylist's task this month is to sell 100 sets per person, and reward 200 yuan after completion. Hairstylist l actually finished 200 sets this month. The number of completions divided by the target number equals the completion rate, and stylist L deserves the 400 yuan Prize this month.

Small and medium-sized workers only reduce the number of rewards and punishments, and will be fined according to the bonus rate if they fail to achieve their goals.

If 1 hairstylist actually completes 80 sets this month, the completion rate is 80%. And then the stylist didn't. L will fine 40 yuan in the store this month. How much is awarded to the weekly champion shops at all levels, the monthly champion shops at all levels, and the last two fines at all levels?

12, activity summary

(1) activity feedback

Many hair salon activities are over. In fact, activity feedback is very important, especially for how to carry out the next activity. How to give feedback? Here are several ways to distinguish:

A, customers to spend, be sure to use software (here we recommend you to use Wangdian system beauty salon management software) to establish files, so that customers can send them an email after the holiday.

B, SMS to inform consumers: Many hair salons have stored-value membership cards for our customers. When the customer has finished spending, if there is another consumption message to tell him, people will feel that this store is transparent and fair, which will increase the next consumption.

C. Telephone contact: Although telephone contact is troublesome, how to become your important customer must be contacted by telephone, because telephone contact is closer.

(2) activity summary

A. rank the performance of each employee.

B, each employee writes an activity summary: Nowadays, people are less and less accustomed to writing a summary, which is beneficial to thinking training.

Hairdressing shop activity plan 2

1: Event theme: Opening of new store.

2. Activity date: The activity time should not be too long, preferably within 15 days.

Third, the purpose of the activity:

1. Use activities to attract more new customers into the store for consumption, thereby expanding the customer base and improving the overall turnover of the store;

2. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;

3. Make customers feel good and enhance the brand image of the store.

Four. Activities:

Surprise 1: the first 5 per day, haircut 1 yuan. Dyeing as low as "# #" discount.

Perm it if you want. During the activity, the first five customers can enjoy the discount of # # if they spend the original digital perm in 380 yuan every day.

Surprise 2: If you spend over 168, you will get care worth # # once, and if you spend over 480, you will get a set of plastic films worth # #.

Recharge 300 yuan to send home a bottle of 300ML shampoo worth # # yuan, and then send a nursing worth # # yuan.

Recharge 500 yuan to send a bottle of 300ML shampoo worth RMB # # and a bag of milk conditioner worth RMB # #.

Surprise 3: 28 yuan = 88 yuan.

During the activity, if you spend money in 88 yuan and 38 yuan, you can buy products from 88 yuan at the original price, that is, 50 yuan Province; You can get a discount on 50 yuan if you buy other hairdressing products above 88 yuan. Please consult the shop assistant for specific products.

Surprise 4: Summer package selection, beautiful and more exciting.

2, _ _ Perm 280 yuan+_ _ Dye 280 yuan+_ _ Care 65 yuan original price of 625 yuan, activity discount price of 420 yuan.

"Can be grouped and packaged"

Verb (abbreviation for verb) Layout of the activity site:

1, door:

1), poster/_ exhibition frame: the activity content "_ exhibition frame" is placed in a conspicuous place at the entrance of the store or posters of the activity content are hung/posted;

2) banner: The "Grand Opening Surprise Show" was pulled at the door as low as # # discount.

2. In-store:

1), poster/_ display frame: the activity content "_ display frame" is placed next to the cashier at the front desk, and the poster of the opening ceremony is hung in a conspicuous position in the store;

2) Active products/projects: put the products around 88 yuan in a conspicuous position at the front desk, and mark the products with "88 yuan" or "_ _ yuan".

6. Staff training, activities explanation, sales promotion, to stimulate the enthusiasm of employees.

Article 3 of the activity plan of hairdressing shop

I. Theme of the event: "Colorful May Day, Five Surprises"

Two. Activity date: April 26th-May 8th.

Third, the purpose of the activity:

1. Use May Day activities to attract more new customers into the store, thus expanding the customer base and improving the overall turnover of the store;

2. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;

3. Make customers feel good and enhance brand image.

Four. Activities:

Surprise 1: every day before 5, as low as 5. 1 discount.

Perm it if you want. During the activity, the top five customers can enjoy the discount of 5. 1% of the original price of digital perm every day in 380 yuan.

Surprise 2: Spend 168, get 5 1, spend 480, get 150.

One-time consumption 168 yuan (or recharge 200 yuan) to send 5 1 yuan cash coupons;

Give a 150 yuan cash coupon when you spend in 480 yuan (or recharge in 500 yuan) at one time.

Surprise 3: Add "5 1 yuan" = "88 yuan"

During the activity, if you spend 80 yuan (or recharge 200 yuan) and add 5 1 yuan, you can buy the original price of 88 yuan products, that is, 37 yuan Province; You can get a discount on 37 yuan if you buy other hairdressing products above 88 yuan. Please consult the shop assistant for specific products.

Surprise 4: Summer package selection, beautiful and more exciting.

2, _ _ Perm 280 yuan+_ _ Dye 280 yuan+_ _ Care 65 yuan original price of 625 yuan, activity discount price of 420 yuan.

Verb (abbreviation of verb) Description of operation rules for active content:

Surprise one explanation:

1. Surprise 1 mainly attracts customers into the store with discounts and creates sales opportunities;

Please confirm the exact price and original price according to our actual situation.

This kind of discounted goods is just a selling point to attract customers into the store. Try not to discount the goods pushed by the shopkeeper. After customers enter the store, they only need to inform them of this activity, and they can recommend higher-end goods or packages to customers.

Note: Some sub-branches with poor business can set up hot projects with certain profits in this way.

Surprise 2 explanation:

1. Surprise 2. Sending cash coupons to customers with full consumption can stimulate customers to spend more or recharge, and sending cash coupons can attract customers to spend back within two months;

2. Cash coupons with a face value of 5 1 yuan cannot be used for washing, cutting, blowing and special items/packages. You can only use one coupon at a time, and you can't cash out. Can't be used together with other promotions. Valid from May 18, 2008 to July 18, 2008.

3. Cash coupons with face value of 150 yuan cannot be used for washing, cutting, blowing and special items/packages. You can only use one coupon at a time, and you can't cash out. Can't be used together with other preferential activities. Valid from May 18, 2008 to July 18, 2008.

4. Full consumption 168 or 480 refers to the amount when the customer checks out. If the customer can't accept the cash coupons with face value of 150 yuan when sending coupons, he can send three cash coupons with face value of 5 1 yuan instead of the cash coupons with face value of 150 yuan. When customers enter the store to spend money, they will be reminded by the staff in time, and they will be given 5 168 yuan cash coupons when they spend168 yuan or when they recharge in 200 yuan, and 150 yuan cash coupons when they spend in 480 yuan or when they recharge in 500 yuan, so as to thank customers for spending or recharging to the corresponding limit and guide customers to consume high-profit project packages.

Surprise 3 explanation:

1, Surprise III attracts customers to buy 88 yuan products with a discount of 5 1 yuan, and promotes product take-away sales;

2. The specific products are set by each store according to the store situation. Each branch will put the products with the original price of about 88 yuan in a conspicuous position at the checkout counter, and stick the explosion sticker of "_ _ yuan" on the product packaging. When customers pay the bill in 80 yuan, the receptionist reminds customers that they can add 5 1 yuan to buy products from 88 yuan;

Surprise 4 explanation:

1, surprise four-choice package, in order to strengthen package sales, increase customer unit price or special package to attract customers and increase turnover.

2. The specific package combination and price can be set by each store according to the actual situation of its own stores. Branches with sufficient customers can push high-priced packages, and branches with limited customers can push low-priced packages.

3. Branches that have participated in beauty projects can be conducted in the form of hairdressing+beauty project packages or beauty packages;

4. It is advisable to set 2-3 packages, the concept of which is "Summer Maintenance/Xia Tianmei".

Remarks:

In view of the above five surprises, each store can choose two surprises as the main push according to the actual operation of the store, and rank the surprises from one to five according to the weight of the main push. In addition, for some branches with few customers and low unit price, you can refer to the following activities to replace one of the above five surprises.

Such as: surprise _ _: a refreshing summer, value-for-money hairstyle design card 100 yuan /5 times.

Five hairstyles were designed for 200 yuan, and the value-added hairstyle design card 100 was saved.

Explanation:

1, this surprise is attracted by the discount of washing, cutting and blowing cards many times, attracting customers to go back for consumption within a few months after the holiday;

2. The specific price items shall be adjusted by each store according to the actual situation;

3. The hairstyle design card is valid before 10.

Hair design card front and back samples:

Each store can selectively change the contents related to the five major surprises according to the store's situation, and the branch that chooses to send design cards can refer to Shangyi May 1st Promotion Advertising Scheme II for modification and adjustment!

Promotion of intransitive verbs;

1, SMS notification: send SMS reminders 4 to 2 days before the event.

A. SMS content (for members of our store): "Colorful May Day, five big surprises are waiting for you in Shangyi _ _ store. You can get 5 1 by spending 168, and you can also get a series of multiple discounts. For details, please call 8000008 or visit our store. "

B. SMS content (for external customers): "Colorful May Day, five surprises of Shangyi are waiting for you, and you can get 5 1 if you spend 168, and there are multiple preferential serial delivery, Shangyi beauty salon chain store 8000008".

Note: External customers can send SMS advertisements through the mobile/Unicom user platform of the purchase information company.

2. Outdoor Dispatch: (See Annex for details)

A. Release time: 3 days before the event.

B. Location: commercial areas, residential areas and crowded places (such as shopping malls, residential areas, mailboxes, intersections, etc.). ), government departments, enterprises and institutions, large organizations, financial institutions, entertainment venues, universities and other branches around 1000m range.

C. Distribution method: the branch manager leads employees to distribute in large quantities, and the employees supervise the quantity and quality of distribution;

D. Distribution: Hello, we have five big surprise discounts for the promotion of Wuyi Shangyi Beauty Salon. If customers are interested, please briefly explain the relevant preferential contents of the event and introduce the specific geographical location of our store.

3. DM single-page clipping:

Contact the newspaper delivery station and choose to put the leaflet page of the promotion activities on the newspaper delivered to the real estate community and residential area within 5 kilometers around the store. (Note: The store has limited customer resources, and the branch that still needs to attract more customers can choose the DM single-page newspaper clipping method, but the newspaper clipping should not choose the "daily newspaper" at the newsstand/newsstand sales point, and it is better to choose the newspaper delivery station for cooperation. )

Seven. Event site layout:

1, door:

1), poster/_ exhibition frame: the activity content "_ exhibition frame" is placed in a conspicuous place at the entrance of the store or posters of the activity content are hung/posted; (See attachment for details)

2) Banner: Pull a banner at the door with the content of "Colorful May Day, Five Surprises, as low as 5. 1 fold, 5 1 full 168" (it is recommended to use light box cloth for the banner);

First, the cloth banner design effect:

B, the design effect of light box cloth banners:

2. In-store:

1), poster/_ display frame: the activity content "_ display frame" is placed next to the cashier at the front desk, and the May Day activity poster is hung in a conspicuous position in the store; (See attachment for details)

2) Active products/projects: put the products around 88 yuan in a conspicuous position at the front desk, and mark the products with "88 yuan" or "_ _ yuan".

Eight. Activity training and activity execution requirements:

1. The store manager personally focuses on training, conveying the concept of "five surprises to attract customers' attention" to employees, and then focusing on promoting a certain "surprise content" of our store to customers, so as to ensure that every employee clearly understands the relevant content of the activity;

2. Strengthen the promotion concept of employee activities, focus on 515 surprise discount to attract customers, and appropriately promote key activities among the five surprises;

3. According to the contents of the POP poster, the store manager analyzes the operation methods of various surprises with the employees and instructs the employees how to inform the customers of the activities.

4, the manager according to the scheme adjustment, the corresponding training for employees;

5. Select the take-away products that the store manager took part in two days before the activity, refine the selling points of the products, especially highlight the maintenance and conservation that customers need in summer to refine the selling points of the products, and do a good job in training the promotion of take-away products;

6. Make the business objectives during the May Day activity one day before the manager's activity, break down the objectives into individuals, and at the same time break down the daily general objectives of the store. At the evening/morning meeting every day, the supervisor or manager will summarize and analyze the promotion activities of the previous day/day, point out the shortcomings, and criticize the completion of the appropriate forms.

Nine. cost budgeting

1, DM leaflet (see attachment for details) printing and production cost: 5000 => 1000 yuan.

2. Printing cost of cash coupons: => 150 yuan.

3.DM flyer distribution fee: 2000 = & gt300 yuan (your own employees can save this fee).

4. Production cost of promotional posters, fireworks, booths and banners: => 200 yuan.

Note: the above advertising materials are increased or decreased according to the situation of our store, and the activity expense budget is for reference only.

How to promote 520 milk tea shop in university town? For the promotion of college students, I thought of the following points:

1, make brand logo couple milk tea cups, and when couples buy them, they can print the language of dialogue between male and female friends.

For example, women's cup: class is over, why don't you pick me up? Man's Cup: I'm waiting in line to buy you milk tea.

2, pull out the poster, only 520-52 1 two days, as long as you buy milk tea in our store, you will lose 0.52 every 5.2 (so you won't lose money). The main theme is: buy more and lose more.

3, couples buy more discounts on milk tea, buy designated drinks (hot), and send designated drinks (designated drinks are what most girls like to buy and boys like to drink).

4. Take care of two good-looking part-time jobs (men and women) who are promoting in front of the store, put on a T-shirt with a boyfriend or girlfriend's logo, take photos with them under the tea shop, make friends, and take screenshots to get cash (the amount depends on the flow and cost). Advertising slogan: 520, drink a boyfriend/girlfriend!

5. Buy balloons in the shape of love, pull out posters, and buy a designated drink (delicious hot milk tea) to give a heart? V-balloon slogan: Want to get her heart? A cup of fragrant milk tea is enough, 520, I want to occupy your heart? !

6. If there is a membership system or a points system in the early stage, you can double the points for buying drinks on the day of 520, or recharge xxx to return to 52, and registered members will recharge the coupons on the same day.

Any drinks purchased online on the day of 7,520 are free of delivery fee.

These are for reference only? The target customers of university town tea shop are mainly students, and students pay more attention to taste, packaging and service, mainly to ensure the hygienic environment of milk tea taste and packaging. Word of mouth tells us that there is no business!