Corporate Culture of Shanghai Outlet Brand Direct Sales Plaza

Innovation is the soul of a nation’s progress. Since Ole people embarked on the road of entrepreneurship, they have not been afraid of difficulties and taken a broad step forward on the road of continuous innovation. They have introduced, absorbed, integrated and refined, learned from others' strengths, and embraced all rivers. Ole people have a spirit of perseverance and a generous wisdom. The quality and the tireless eternal pursuit are what she is - pioneering and innovative. I remember that the American anthropologist Barnett explained "innovation" in this way: "Innovation" refers to "any new idea, new behavior or new thing that is essentially different from the existing form." The enterprising Olai people are particularly able to learn and accept new ideas, new behaviors or new things from the beginning of their business. We continue to enhance our sense of urgency, innovation and Bailian awareness, have the intention to innovate in line with the rules, and then carry out innovative things that are in line with reality to achieve innovative results that are truly fruitful. After several years of innovative practice, outlets have gradually formed the business philosophy of "authentic products, authentic prices, and true feelings":

1. "Authentic products" - brand

The brand is The soul of outlet management is the guarantee of “authentic products” and the lifeline of the enterprise. A high-quality brand is an important foundation for improving a company's image and a huge magnet for attracting brand-advocating consumers. Outlet people insist on introducing big international brands in the investment promotion work. Even in the difficult initial stage of opening, they never lower their investment requirements. At the same time, they maintain good cooperation with suppliers to ensure sufficient supply of goods and meet the needs of customers at different levels. need. The concentration of famous international and domestic brands in the square continues to increase, the brand layout is constantly optimized, and the image of famous brand stores in the outlets is more prominent, demonstrating first-class quality and noble style, bringing consumers extraordinary shopping experience.

2. "Real Price" - Discount

Discount is the way of operating outlets, the guarantee of "Real Price", and the cornerstone of business integrity. Aoteles provides customers with attractive discounts all year round. It insists that the products entering the square must be discounted, and will not enter the store without discounts. Bargaining and any "internal employee prices" are prohibited; we It has also established a price verification system, often selecting some brands to compare prices in the city center, and communicating with brand companies in a timely manner if problems are discovered. It insists on maintaining the price integrity system and is people-oriented, thus gaining the trust of customers and gradually cultivating their consumer loyalty. On this basis, Outlet people have established the business purpose of "complete brand value, very attractive prices", and sales performance has continued to improve.

3. "True Love" - ??Service

Service is the treasure of outlet management, the guarantee of "True Love", and the basis for creating value. Outlets strive to provide customers with comprehensive, meticulous and thoughtful services to satisfy customers, and strive to establish the company's competitive advantage through service improvement. Since its opening, Outlet people have carefully created a shopping environment that makes customers feel relaxed and happy, creating a fresh and elegant leisure atmosphere, charming water views, elegant and pleasant music, warm and bright lights, comfortable and leisurely benches, etc., making customers happy while shopping. At the same time, the body and mind are greatly relaxed. Outlets have formulated service standards for salespersons, requiring outlet employees to establish a standard service awareness and enhance innovative service concepts. At the same time, they should carry forward a customer satisfaction-centered spirit, serve with a smile, treat customers politely, and create a new concept of direct sales plaza service. At the same time, a return and exchange service system and customer complaint regulations have also been formulated. There is a service center in the square to provide customers with free mobile phone charging services, and a medical kit is also set up to meet customers' emergencies. We have also launched a VIP membership system to deliver recent discount information and marketing activity information to members in a timely manner, so that everyone can fully enjoy the distinguished treatment of high-end VIP customers in outlets. Management model innovation that meets market demand is like a faucet driving the dragon's body to dance. The "three modernization" process management of "scientific, market-oriented and standardized" has injected strong impetus into the development of outlets.

Small staff and refined departments are the best interpretation of the "scientific" nature of outlets. The outlet management team consists of 4 senior executives, 6 middle-level cadres and more than 30 ordinary employees. It is one of the units with the highest per capita income among state-owned enterprises in my country.

The "market-oriented" services of property management, security, and canteens allow merchants to have no worries, while the "standardized" management of all business units in the outlets embodies the principles of people-oriented, fairness and integrity.

The combination of strict management and affectionate operation, and the combination of hard work and leisure activities enable everyone to integrate into the outlet family in the shortest possible time and gather together to build a harmonious culture of the outlet. Wisdom and strength.