The slogan on half a box of Gua Tian Er coffee bags was questioned as discriminating against working mothers. What are the problems in their marketing copy?

The slogan on half a box of melon coffee bags was questioned as discriminating against working mothers. Their marketing copy is that every working mother should apologize to her children. Everyone will feel very angry after hearing such words. Mom is very busy with her career and worried about her children. She doesn't need reminding.

The staff of half a box of Tianguaer coffee once responded to this matter, saying that everyone may have misunderstood this sentence. What it really means is that I hope working mothers can have a good weekend. Their next product will be improved to ensure that such a copy will not appear in front of everyone again. In many people's minds, people think that mothers must stay at home and take care of their children, which is their real job. Therefore, many mothers' personal values are not valued. For a long time, fewer and fewer women will appear in the workplace. This is not conducive to the stability of the whole social environment. If women are always tied at home, they will be hurt even more.

Many women have received higher education, and they also want to use their real strength to make their children live a better life. Some mothers raise their children alone after divorcing their husbands, so family responsibilities are all on one person. In this case, my mother is very uncomfortable. If she publicizes again, it will definitely aggravate the discrimination in the whole workplace. At the same time, as you can see in the related news, some companies require women to sign contracts before joining the company, and if they are pregnant, they will leave on their own. Although everyone felt bitter in their hearts, they did not get relevant support.

There are all kinds of gender discrimination in the whole society, which is sometimes very hidden. If people don't pay attention, they will be affected by this environment. Besides mom, there is also dad. Why not mention dad? If mothers can have their own children, then there is no need for men in this society.