Wall advertising in advertising media

The wall advertisements mentioned here mainly refer to walls with large visible areas on highways, roads and railways. In addition to advertisements, many political slogans are also very common.

The main areas for wall advertising are not in bustling cities, but in the vast secondary and tertiary markets. This is due to various reasons in urban construction, but the main reason is rationality. The reading rate of newspapers in the secondary and tertiary markets and the penetration rate of the Internet are all in their early stages, and the main means of accepting advertising is to be visible and understandable, coupled with the company's brand needs, so in the early 1990s, a wall manufacturer in Henan The advertising company actually entered the top 100 advertising companies in the country.

According to the analysis of Advertising Buying and Selling Network, wall advertisements can be said to be all-inclusive. From the Fortune 500 companies to local small clinics, graffiti and sketching can be done on roads and railways. However, its weaknesses are also obvious. Due to the decline of domestic construction industry, Due to the rapid development and the difficulty of supervision and maintenance due to the wide range of the wall, today's prime location may become a garbage dump in a few months, or you can just paint it and it will be covered or altered, losing the meaning of publicity.

Today's wall advertisements mainly focus on color TVs, fertilizers, mobile phones, China Unicom, hospitals, etc., forming a beautiful landscape. In the future, walls will be self-built walls, that is, companies take the initiative to build large-area walls in prominent locations, which not only beautifies the environment, promotes the company, but also facilitates management. It can be said to be one of the main advertising positions in small markets.