Pharmacy event planning and design plan

Pharmacy activities are a common marketing method, but from a safety perspective, drug promotions should be more strictly managed than ordinary commodities. The following is a pharmacy activity plan that I have carefully collected and compiled. I hope it will be helpful to you. If you like it, you can share it with your friends!

Pharmacy activity planning 1

1. Before the event Media promotion

Through promotional activities, attract a large number of target consumers, create a wave of participation and purchase, spread product and service concepts, and form word-of-mouth communication. Cooperate with news hype and advertising before and after the event to release product information to achieve the purpose of quickly occupying the market.

2. The content of the activity is determined according to the theme

The prerequisite for the success of the activity is that the content must be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc., they are all indispensable means to attract target groups

3. Preparations before the event

1. Information release

①. The event information can be published in the "Loudi Radio and Television News" newspaper, because the audience of the TV newspaper is every household, and its circulation is 40,000 copies, which is more effective than other newspaper media. Be good.

②. Loudi People’s Broadcasting Station will publish promotion advertisements from September 26th to October 6th. The time is from 8:00 in the morning to 9:00 in the evening, and it will be played 10 times a day.

③. Hang a banner at the entrance of the Xinjian Pharmacy Center store with the theme and slogan of the event from September 25th to October 7th.

④. Publish information that can increase participation enthusiasm and the number of people. For example: the event starts at 9:30, please do not line up too early.

⑤. Be careful to add "The right to interpret the event belongs to the company" in the corner of the advertisement to avoid unnecessary trouble.

2. TV: TV advertisements are fly-by-word advertisements. The content is mainly about introducing activities, supplemented by simple product introductions or simply not mentioning the functions of the product.

3. On-site layout

A well-arranged event site can make the event proceed in an orderly manner, increase the momentum and atmosphere of the event, and attract more people to participate.

(1) Banner with event theme.

(2) Large display boards and backboards that highlight the product image and event theme content.

(3) Hang flags, table signs, large posters, and leaflets.

(4) Information desk, gift (consumption coupon) distribution desk, sales desk, etc.

Personnel Arrangement

(1) Arrange a sufficient number of service personnel and wear work cards or ribbons to facilitate identification and guidance of services.

(2) There must be personnel on site to maintain order (arrange group company security to assist).

(3) On-site consulting personnel and sales personnel must have a clear division of labor and cooperate with each other.

(4) Emergency personnel (generally led by leaders, if there is interference from government functional departments, etc., they should be dealt with in a timely manner).

4. Public relations liaison

Go to the industrial and commercial, urban management and other departments in advance to handle the necessary approval procedures.

4. Key points for on-site execution

1. The staff should be the first to arrive at the scene and get into their positions.

2. Publicity personnel distribute leaflets, introduce activities and products, and guide customers to the sales desk.

3. Master the rhythm of activities, maintain order on site and prevent looting and other accidents to avoid negative effects.

4. The sales staff prepares sales matters and introduces sales products.

5. Gifts should not be distributed too early or too late at the specified time. Please register personal information and signature when distributing.

6. The host announces the end of the event and the venue will be temporarily reserved until possible.

7. Sales will continue at the on-site sales desk.

8. Clean up the site and retain recyclable items for later use.

5. A summary meeting should be held at the end of the activity

Evaluating the effects and gains and losses of the activity is a very important part. Only by constantly summarizing can we avoid detours in future activities.

Pharmacy activity planning 2

1. Activity background

Mid-Autumn Festival and National Day are days for family reunion and family affection. They are also the best time for health care products. During the prime sales period, the market will focus on key pharmacies to carry out buy-and-giveaway promotions, in exchange for pharmacies providing preferential or free support to our company in terms of promotional policies, terminal displays and a series of market-building activities to increase the sales of our health care products.

2. Purpose of the activity

1. To carry out concentrated attack on key pharmacies through promotion at key pharmacies and strengthen management and training, and launch the limited-time construction of "Hundred Box Stores" Wan Yuan Store" terminal works.

2. Seize the two aspects of consumer demand respectively:

1) Decent and exquisite gift boxes to cater to social holiday gift-giving needs;

2) Realistic , efficacy, buy health products to solve certain body problems, and use convincing examples and promises to impress consumers.

3. Fully digest the existing inventory of medicines and health products.

2. Event time

1. Campaign time:

2. Event time:

4. Event location:

5. Main products:

6. Activity format:

Format 1: Buy __1 box and get __ or ___1 box

Format 2: Buy __2 boxes and get __ or __1 box

7. Promotion strategy:

1. Focus on pharmacies to strengthen terminal promotions and sales-assisting effects. In the early stage of the activity, The terminal point vigorously promotes in various forms such as pop, kt display boards, shelf stickers, etc.: "______, especially suitable for people with low immunity and prone to fatigue" and "____ powder - China's well-known trademark product".

2. Use a large display area and good display location to coordinate and undertake print media publicity. Gifts are required to have gift logos inserted so that customers can see them at a glance. The pile display is unified as: products + gifts + hand-painted pop.

3. Before the event, organize shopping guides to clarify the content and tasks of the event, further familiarize themselves with the ingredients and efficacy of the company's health products, and unify the output caliber.

In order to promote the development of chain businesses in various places and provide opportunities for more retail companies to communicate with each other, we hope that purchasing directors, purchasing managers, planning managers, planning supervisors, etc. from all retail chain supermarkets across the country will be able to participate. , show our novel, unique, and highly operable golden ideas and solutions to everyone so that you can communicate with each other and learn from each other.

Pharmacy Event Planning 3

1. Event Time

__month__, 2021

2. Event Theme

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Dress up your father with the best gift in June

3. Activities

Dress up your father with the best gift in June——-Colorfully enter the level and win the big prize

During the Father's Day event, all products are 12% off. Those who purchase products with a single ticket of more than 128 yuan after the discount can use the computer receipt to participate in the "Colorful Challenges to Win Big Prizes and Draw a Father's Day Gift for Dad" event to present exquisite gifts to his father. Father's Day gift.

Prize settings:

Special prize: a piece of clothing of your choice

First prize: a designated product

Second prize : 20% off on purchased goods

Third prize: 30% off on purchased goods

Fourth prize: a celebrity poster

Event details: < /p>

1. Place a long promotional table at the entrance and exit of the store’s checkout counter and cover it with red cloth; place two lottery boxes on the table, each box containing ping pong balls of 5 colors*** 11, respectively 4 white, 3 blue, 2 green, 1 yellow and 1 red.

2. As long as the color of the table tennis balls the customer grabs from the box twice in a row is the same, he can get the corresponding winning prize; the red ball represents the special prize; the yellow ball represents the first prize; the green ball represents the first prize; The ball represents the second prize; the blue ball represents the third prize; the white ball represents the fourth prize.

Put words like "Don't forget to call your father today" and "When is your father's birthday?" in the shopping bag. Father's holiday is only one day. "Celebrate your father's birthday?" and other cards with warm words.

The New Century name and advertisement are printed below.

Note: Based on the emotional needs of consumers, it is easy for children working outside to miss their fathers. Moreover, this kind of publicity is public welfare, and customers will not have any resistance at all. It plays a very good role in establishing an emotional and responsible new century image.

Make a beautiful message board at the entrance of the store, use pink as the base, draw a picture about your father in the upper right corner, write a poem about your father in the lower left corner, and use paper origami in the middle. The paper cranes are pieced together into a big heart shape, and the sides are pieced into a smaller heart shape, connected with a small heart.

Everyone can write words of blessing to their father on it. Just as a public welfare activity, it can increase popularity and give customers a good image.

Pharmacy activity planning 4

Most pharmacies will hold promotional activities during festivals, which not only brings benefits to customers, but also brings profits to the pharmacy. Looking at thousands of pharmacy promotion activities, we found that many pharmacies do not lack creativity, but lack of execution. Generally, it includes four executions: materials in place, atmosphere in place, publicity in place, and training in place.

Materials in place

Materials in place mainly include merchandise, gifts, and promotional materials.

First, conduct data analysis based on seasons, festivals, regions, common diseases and best-selling products, find out best-selling products and key products corresponding to common diseases, and fully stock up. For example, we have found 30 key products in autumn and winter. If we need to order 8 times a month, there are 35 boxes in stock at a certain time, and the sales volume last month was 160 boxes. The usual replenishment formula is: quantity required = 160/8 =20, 20_2=40, 40-35=5, 5 boxes is about the quantity of goods. It is necessary to ensure that the inventory has two cycles of sales. It can be adjusted appropriately based on experience. This ensures that there is enough inventory for key products, so that the inventory can be fully stocked and displayed. During the event, it is usually recommended that key products ensure one month's sales as inventory, which means the goods are in place. Once again, based on the sales targets and purchase and gift levels set by the activity, calculate the type and quantity of gifts, and prepare them in place. Finally, prepare promotional materials according to the banners, DM sheets, speakers, recordings, POP, posters, megaphones, etc. required for event promotion.

The atmosphere is in place

The atmosphere inside and outside the store is in place, including opening arches, hanging banners, clean signs, making themed windows, doing inkjet photos, setting up umbrellas at the entrance of the factory to promote free clinics, and in-store audio The speakers outside the store play event recordings, key product promotion recordings, corporate culture recordings, health recordings, and hang corresponding activities and product POPs in the store.

Be sure to ensure that the marketing atmosphere of the store is sufficient, with smiling employees and enthusiastic service; rich and abundant products on display, and key products using POP, explosion cards, and cloud cards; such as ladder-shaped, circular, and heart-shaped displays , make an empty box Chinese knot, make a wind chime, get some sunflower cards... These are the atmosphere in place, making customers feel beautiful when entering the store. Be willing to stay a little longer and increase interaction time with the store clerk.

Publicity is in place

Distribute leaflets in different communities, time periods and groups with the store as the center.

Uniform words for issuing orders: Hello, we are __pharmacy. We will hold a gift giveaway of 100,000 from _month_ to _month_. You are welcome to participate. Define actions, define expressions, produce activity recordings, purchase and gift recordings, lottery recordings, health recordings...Outdoor audio playback, arches, banners, door free clinics, member phone calls, member text messages, electronic subtitles, etc.

Training in place

It is key to make every store employee fully aware of the activity plan. It must be practiced by all store employees, not just simple training and memorization.

Focus on three unifications: unified mission, unified language, and unified actions.

The mission is to clarify the daily sales targets, customer unit price, transaction number targets, and key product targets, and then instruct each clerk to do everything possible to let each customer take a gift away.

The language should be unified from the second level, in order to increase the unit price per customer. For example, if you buy 48 yuan or more in the first tier, you will get two packs of washing powder, and if you buy 88 yuan or more in the second tier, you will get a stainless steel basin.

All employees are required to say a word to customers: Hello, today we are doing an event where you will receive a stainless steel basin with a purchase of 88 yuan or more!

The action is to require all store employees to carry the basin throughout the business hours, and install the designated basin in it. Every detail of the items (a DM slip, a pack of first-tier gift washing powder, a third-tier gift water cup) must be in place. If the chain headquarters conducts uniform training for store managers, store managers conduct uniform training for store employees, and the headquarters conducts random inspections at stores. The headquarters will conduct uniform inspections and implementation of store manager training the day before the event, and propose assessment rewards and punishments. If the implementation is not in place, the store manager will fail the assessment score. Even dismissed on the spot.

Promotional activities in pharmacies are usually three-quarter planning and seven-cent execution. It can be seen that the most important thing is execution. If the pharmacy can truly implement the activities in the process of executing promotional activities, then the promotional activities will be successful.

Pharmacy event planning 5

In the entire marketing process of drugs, pharmacies are the last link. When a product enters a pharmacy and is put on the counter, it is just transferred from the commercial unit to the downstream. Only when the product is sold, the entire sales process is completed. In a situation where the homogeneity of products and marketing methods is becoming increasingly serious, how to make your products stand out and catch the attention of customers requires you to carry out some targeted promotional activities from time to time. After all, whether it is a pharmaceutical manufacturer or a business Units and pharmacies, increasing the repeat purchase rate of customers is the basis for everyone's survival. Only in this way can a virtuous cycle be formed. How to design a practical and effective purchase and gift activity plan? According to the author's experience, we should pay attention to the following three aspects:

1. The creativity must be new

Nowadays, the competition in terminals has entered a fierce stage. In this state, every pharmaceutical manufacturer regards the "decisive terminal" as its "rule of thumb" and invests a lot of people, money and material resources in the terminal. Buying and giving activities are the most direct and effective way to seize market share and boost sales. , so it is very frequent, and it is really "you sing and I will appear on the stage", but most of them use some daily necessities as gifts, such as washing powder, soap, etc., which lacks new ideas. Of course, these methods are not useless. Since everyone is using them, "their existence is reasonable." But if you can design a creative purchase and gift plan that can not only boost sales, but also enhance the brand image, killing two birds with one stone and complementing each other, why not? Creativity must be new, strange, and unique, and you need to get out of the established thinking mode. , make bold ideas, seek verification carefully, and don’t do things behind closed doors. Go to the terminal frequently and get close to pharmacy operators and customers. They have the most say in your products, so they also know what they need most.

2. The relevance must be strong

The design of the gift must have a certain relationship with the product itself and cannot be "irrelevant", otherwise, it will be a failure. When the author worked at the grassroots level of a company famous for producing diabetes drugs, he once designed a "_ sales" plan. Buy "_ pills" and get "urine sugar test strips" for free. The gifts used in this program are an affordable and effective detection method for diabetic patients to control urine sugar. The correlation is strong and the price of the gifts is low, about 1 yuan per box, while the retail price of a box of medicine is RMB 10. A few yuan, the input and output are very reasonable, and good results have been achieved in actual operations. Others, such as rhinitis tablets (or drops) for cold medicine, and Danshen tablets for cardiovascular and cerebrovascular medicine (if the medicine is delivered, it is your own product, which will also promote other varieties. If your product line is shorter, then It can only be "making wedding clothes for others"), medicated toothpaste and toothbrushes, etc. are all good. But it is necessary to distinguish the priorities. For example, rhinitis tablets and cold medicine are a bit far-fetched, because colds may be accompanied by rhinitis symptoms such as nasal congestion and runny nose, but rhinitis is not always caused by colds. This must be remembered.

3. Be practical and operable

The author once designed a promotion plan for "breast disease medicine". If you buy a course of medicine, you will get a free bra. This solution is creative and relevant, but not very operable. Because women's underwear comes in several sizes, and when it comes to actual delivery, you don't know how many of each model you need, so you need to make each size wider when purchasing. If the activity period is short and the OTC representative cooperates on-site for 2-3 days, you can return it in time after the activity is over. However, if the activity period is longer and the gifts are controlled by the pharmacy, the actual operation will be very troublesome, so you can only I reluctantly gave up on this plan.

In addition to the above three aspects, the cost control of gifts cannot be ignored, because it is directly related to the input-output ratio of promotional activities. At the same time, if the gift attracts more attention than the product itself, it will overwhelm the guest. The negative effect is like a "walk-in" on the stage who steals the "role", putting the cart before the horse. Remember, it is just "green leaf", and a customer will never buy a drug that has no use for him just to get a free gift. If your product has a high added value, or is recommended based on treatment courses, the value of the gift may be slightly higher to increase customer purchase_. Otherwise, only small gifts can be used. As for the purchase of gifts, there are some small gift wholesale markets in various places. You can often go there to have a look. You can see the gifts customized by many pharmaceutical companies. Maybe you will have unexpected surprises, thus formulating a surprise, practical and effective one. Promotional plan comes.

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