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What are the types of advertising copy?
2. According to the way of advertising, there are soft advertisements and hard advertisements.
3, according to the purpose of advertising: sales copy and communication copy.
New media is a form of communication that uses digital technology to provide users with information and services through computer networks, wireless communication networks, satellites and terminals such as computers, mobile phones and digital televisions.
From the perspective of space, "new media" refers to the media corresponding to "traditional media". Supported by digital compression and wireless network technology, with its large capacity, real-time and interactivity, it can cross geographical boundaries and finally realize globalization.
The concept of media:
Technical level: using digital technology, network technology and mobile communication technology.
Channel level: through Internet, broadband local area network, wireless communication network and satellite.
Terminal level: TV, computer and mobile phone are the main output terminals.
Service level: provide users with comprehensive information and entertainment services such as video, audio, voice data services, online games and distance education.
Refer to the above? Baidu Encyclopedia-New Media
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