Witness the truth and engrave eternity.

Shenzhen Zhenpai Jewelry and Gold Store Co., Ltd. was established in 1996, and its headquarters is located in Shenzhen, the jewelry capital of China.

It has the largest real brand international jewelry garden covering an area of100000 square meters in China, introduces the most advanced international research and development equipment and technology, and employs the best jewelry design team at home and abroad and a management team with high quality, strong sense of responsibility and innovation.

Real brand jewelry takes true feelings, genuine products and genuine brands as its brand concept; Taking "quality first, honest management, realistic innovation and pursuit of Excellence" as the development purpose of the enterprise; People-oriented, scientific management, brand service; Is a production, wholesale and retail as one of the large jewelry chain enterprises, sales outlets all over the country.

20 12 China jewelry yearbook

1. Enterprise Status

Real brand jewelry has 176 specialty stores in China; Have the most advanced production and R&D center in China; Perfect and efficient management system of four centers and ten departments, in charge of all core businesses in China, with 4,000 employees. The ERP system is fully automated, and all orders, raw material procurement, distribution, production, QC, commodity compilation, distribution, logistics, sales, invoicing, settlement, inventory, all kinds of statistics, and the central monitoring video system of national specialty stores are recorded and supervised with the latest technology and the most advanced equipment.

20 12 China jewelry yearbook

We have a professional design team and employ a team of Chinese and foreign designers, consisting of elites who hold the national professional qualification certificate of Chinese jewelry designers.

A huge logistics team has been set up, and business centers and logistics transportation systems have been set up all over the country.

2. Development strategy

Up to now, genuine jewelry has developed domestic and foreign markets by combining self-management and franchising, forming a huge and high-penetration marketing network system, and is committed to becoming one of the leading brands in China's jewelry industry; Enhance brand awareness and industry competitiveness through celebrity spokespersons; Brand promotion does not hesitate to spend money, constantly placing advertisements outdoors and in newspapers to deepen the public's understanding of real jewelry and quickly enhance the image of the brand in the hearts of consumers; Committed to research and development of patented products with individuality and taste, and sublimate the original aesthetic value of jewelry into artistic treasures worthy of collection.

Based on the current 176 exclusive store, we will openly share with franchisees many years' management and profit experience of genuine jewelry, gather the different advantages of the public, and achieve a win-win situation by joining forces. And plans to put the brand on the market and share the results with all partners.

3. Joint advantages

3. 1 True witness engraves eternal potential and broad market space.

Real brand jewelry is centered on more than 60 wholly-owned self-operated stores in Guangdong Province and based on more than 1 10 franchise stores in various places. At present, the real brand jewelry retail terminal business has spread all over the country, and the strategy of "integrating Lian Heng and blooming everywhere" has been effectively implemented.

Through the word-of-mouth accumulated for many years, the brand influence has expanded rapidly, the development trend is rapid, and the market expansion space is huge.

20 12 China jewelry yearbook

20 12 China jewelry yearbook

3.2 "0" Venture Capital Commitment

Open the store according to the operation promotion method suggested by the company. If it can't make a profit within half a year, the company will unconditionally take back the store operation and provide partners with 100% investment risk protection.

3.3 Exchange guarantee

In order to help franchisees test the water market, the first batch of goods will provide 50% free exchange service within 6 months to achieve the purpose of worry-free operation.

3.4 Self-built production base

The real brand international jewelry garden is based in Shenzhen and goes to the world; The project covers an area of 654.38 million square meters with a total investment of 500 million yuan. Mainly engaged in the research and development, production, processing, wholesale, exhibition and technical personnel training of advanced jewelry products such as gold, platinum, diamonds, jadeite, pearls and precious stones. It is estimated that the annual output of various products will be 30 million pieces after production.

Since its establishment, Zhenpai Jewelry has successively won the titles of Guangdong famous brand, China famous jewelry brand, China excellent gold jewelry brand, China excellent jewelry demonstration store, Shenzhen top ten retail jewelry brands, and Shenzhen advanced unit in good faith management. , and become the vice president unit of China Jewelry Industry Association, the executive director unit of China Gold Association, the vice president unit of Guangdong Jewelry Industry Association, the executive vice president unit of Guangdong Gold Association, the vice president unit of Shenzhen Gold Jewelry Industry Association, and the Shenzhen Commercial Federation.

20 12 China jewelry yearbook