What are the characteristics of corporate brochure design?

Zhonghui Design (professional brochure design company) answers:

The characteristics of business brochure design include the following aspects:

Highlighting the brand image: corporate publicity The brochure is an important tool for a company to display its image and products and services, so the design needs to highlight the company's brand image. Including corporate logo, main colors, fonts, etc., all must be in line with the overall corporate image style.

The structure should be concise and clear: The corporate brochure needs to be able to clearly convey the company's information, so the structure should be simple and clear, the content should be clearly classified, and not excessively lengthy. In the design, pictures and texts can be used to enhance the pleasure of reading.

Color matching and coordination: The color matching of corporate brochures needs to be consistent with the corporate image and must be coordinated. When it comes to color selection, give priority to the company’s main color and then match it to ensure a beautiful overall effect.

Pay equal attention to pictures and text: Corporate brochures need to use as many pictures as possible to show the company's products, scenes and activities. At the same time, text is also very important and needs to be refined, concise, and powerful to attract readers.

Innovative design elements: Innovative design elements can attract readers’ attention and make corporate brochures more lively and interesting. You can use techniques such as vector graphics and typography styles to create visual impact.

In short, the design of corporate brochures needs to conform to the company's own image and style, and pay attention to the information transmission effect and visual impact to achieve the best publicity effect.

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