2022 Oktoberfest Promotion Plan

Oktoberfest is generally a grand event of food festivals, including food, performances and entertainment carnivals. Generally held in summer, it is a local symbolic festival, which plays a unique role in promoting local tourism and economy. Next, I will bring you the promotion plan of the 2022 Oktoberfest. I hope you like it!

2022 Oktoberfest Promotion Plan 1

I. Name of the event:

Beer culture festival

Second, the activity slogan:

Passion and joy in summer

Third, the activity time:

August 27th, 20__

Four. Location:

___。

Verb (abbreviation for verb) "activity purpose":

Taking advantage of the origin of beer culture festival, the first beer culture festival was held in Jingbian, forming news facts for local media to publicize and report, and attracting the attention to the maximum extent.

Enhance the local visibility and social influence of the project, stimulate potential customers to pay attention to and purchase the project property, and promote the overall sales of the project.

By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing urban gardens and establish their loyalty to real estate brands.

Through the grand Oktoberfest activities, the psychological distance between _ brand and local consumers is narrowed, and the affinity of the brand is enhanced.

Activity of intransitive verbs:

Cultural performing arts; Invite professional performance organizations to perform variety shows.

Cold meal barbecue; Improve the activity specifications and make participants feel more honored to hold hands. Award-winning question and answer; Interactive communication, enhance the participation of activities, and make the activities more lively.

Xintianyou; Famous singers sang and interacted with the audience, which enhanced the intimacy of the event and won the mass base.

Beer drinking contest: through the beer drinking contest, the participation and interest of the activity will be enhanced, and the interaction with the audience will be formed to push the activity to a climax.

Seven. Highlights of the event:

The grand opening ceremony detonated the city's summer passion, formed news events, triggered media reports and focused public attention.

The combination of cultural performances and banquets has improved the specifications and grades of activities and reflected the high-end nature of real estate brands.

The prize-winning quiz and beer drinking contest made the atmosphere more lively and interesting. A romantic northern Shaanxi folk song integrates the brand with local folk culture, which narrows the psychological distance between real estate brands and local consumers and makes the brand more close to the people.

Eight, promotion methods:

SMS: Send SMS to customers, intended customers and target consumers to inform them of the activities and invite them to participate.

Standard Edition: Publish activity information, mainly with pictures, forming a strong visual impact and attracting attention.

TVC: The prime-time and prime-time columns of TV advertisements released information about this event, which was widely publicized and aroused widespread concern in society.

Nine, organization:

Organizer: Xi 'an Real Estate Development Co., Ltd.

Co-organizer: beer enterprise or distributor (to be determined).

Cooperative media: cable TV and wireless TV.

Invited media: cable TV stations, wireless TV stations, newspapers and newspaper radio stations.

X. Invited guests:

Real estate related leaders of local news media.

Trading customers, intended customers and target customers.

XI。 Main participants:

Trading customers, intended customers and target customers.

Twelve. Activity promotion:

During the activity, it is necessary to set up a leading group, with the person in charge of the relevant real estate as the group leader (responsible for handling emergencies) and one person from each activity-related unit to assist the group leader in smoothly promoting the activity.

2022 Oktoberfest Promotion Plan 2

First, the activity ideas:

25th day of _ _ _ _ _ _ _ _ _ _ _ _ _

Second, the activity content:

Activity theme: Three major activities in "Beer Carnival Night"

Campaign slogan: Once _ _, forever friends

Activity time: 6: 30 pm on 20th-25th and 9: 30 pm on 6th (expired).

Venue: Headquarters

Participants: all citizens

Third, the deployment of activities:

1, ticket distribution

Two days in advance (22nd and 23rd of _ _ _), tickets will be distributed free of charge at specific locations:

(1) nearby middle schools, technical secondary schools, vocational secondary schools and evening schools;

(2) nearby entertainment places (cinemas, nightclubs, bars, etc.). );

(3) Nearby residential areas and commercial areas;

2. Site layout (scene)

(1) Hanging campaign banners and lamppost flags on the spot;

(2) On-site planting activities to publicize colorful flags;

(3) Inflatable dolls and large-scale paintings are placed on site;

3. Media promotion

(1) Inviting the media to make special reports and inviting the media from other provinces and cities to report "Beer Night" can dig out the topic of "_ _ providing colorful nightlife for the community";

(2) Make a special advertisement CD and play it at the entrance of exhibition hall and flagship store;

(3) Broadcast time: all-weather broadcast;

Four. Activities:

Activity 1: reply to beer knowledge, invite customers to participate in the activity, and win a bottle of beer if you answer correctly;

Activity 2: Beer Competition-Super Brewmaster: Invite customers to participate in the activity;

Rules of the game:

1) Select 10 customer participation, and divide into two groups with 5 people in each group;

2) Each player puts 3 glasses of beer on the dining table;

3) The players all bite the paper cup with their mouths to see who can finish it the fastest;

Awards: Two Super Brewmaster, each 1 case of beer, number of participants 10, 3 bottles of beer;

Activity 3: Champion of Wine Competition: Invite customers to participate in the activity:

Rules of the game:

1) Please invite 10 players (divided into two groups with 5 people in each group);

2) The task of each player is to drink the most water in 1 minute;

3) The fastest is the night wine king;

Award: wine king: 3 cases of beer; Prize: 1 case of beer; Participation Award: Designate 8 people and give away half a case of beer;

Activity 4: beer tasting (inviting customers to participate in the activity)

Rules of the game:

1) Pour different brands of beer into several cups, and participants will taste them to see who can separate them. After the results are announced, please ask professionals to comment;

Activity 5: Drumming and delivering wine: Invite eight customers to participate in the activity.

Rules of the game:

1) The staff blindfolded and drummed with their backs to customers;

2) Place 2 glasses of beer on each participant's table;

3) Drums began to spread, and customers who received beer from drums wanted to drink a glass of beer at their table, and those who finished drinking were eliminated;

4) Beat the drum ten times, and the game is over;

5) Competition result: There are two cups in front of the winning prize table and one cup for the encouragement prize. Outsiders can also participate in prizes;

Awards: first prize: put a case of beer; Incentive award: half a case of beer; Participation award: two bottles of beer;

Activity 6: Have a glass of wine blindfolded: Invite on-site customers to participate in the activity.

Rules of the game:

1) Please invite 6 couples or friends to participate in the activity;

2) Men and women stand on one side, blindfolded, and the distance between the two ends is 8 meters;

3) After the host announces the start, the drummer takes a step every time he hits both sides, and after 8 steps, he plays the long drum to make a cup;

4) Winners and participants will be decided according to the results. The winner will become the Cup, and the participants will become the participants.

Awards: first prize: 2 cases of beer (one for each person); Participation award: put a case of beer (nobody half a case).

2022 Oktoberfest Promotion Plan 3

I. Name of the event: _ _ Beer Culture Festival

Second, the activity slogan: Passionate summer, have fun.

Second, the activity time:

Three. Location: _ _ _

Fourth, the purpose of the activity:

Make use of the origin of beer culture festival, hold the first beer culture festival, form news facts for local media to publicize and report, and attract the attention to the maximum extent. Enhance the local visibility and social influence of the project, stimulate the attention of potential customers and promote the overall sales of the project. By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing the _ _ city garden and establish their loyalty to the _ _ real estate brand. Through the grand Oktoberfest activities, the psychological distance between _ _ _ brand and local consumers will be narrowed, and the affinity of the brand will be enhanced.

Verb (short for verb) activity:

Cultural performing arts; Invite professional performance organizations to perform variety shows. Cold meal barbecue; Improve the activity specifications and make participants feel more honored to hold hands. Award-winning question and answer; Interactive communication, enhance the participation of activities, and make the activities more lively. Xintianyou; Famous singers sang and interacted with the audience, which enhanced the intimacy of the event and won the mass base. Beer drinking contest: through the beer drinking contest, the participation and interest of the activity will be enhanced, and the interaction with the audience will be formed to push the activity to a climax.

Sixth, the highlights of the event:

The grand opening ceremony detonated the city's summer passion, formed news events, triggered media reports and focused public attention. The combination of cultural performances and banquets has improved the specifications and grades of activities and reflected the high-end nature of real estate brands.

The prize-winning quiz and beer drinking contest made the atmosphere more lively and interesting. A northern Shaanxi folk song of _ _ brand is integrated with local folk culture, which brings the psychological distance between _ _ real estate brand and local consumers closer and makes the brand more friendly.

Seven. Promotion method:

SMS: Send SMS to customers, intended customers and target consumers to inform them of the activities and invite them to participate.

Standard Edition: Publish activity information, mainly with pictures, forming a strong visual impact and attracting attention.

TVC: The prime-time and prime-time columns of TV advertisements released information about this event, which was widely publicized and aroused widespread concern in society.

Eight, organization:

Organizer:

Co-organizer:

Cooperative media:

Invite the media:

Nine, invited guests:

_ _ Real estate related leaders and local news media

Trading customers, intended customers and target customers.

X. Main participants:

Trading customers, intended customers and target customers.

XI。 Activity promotion:

During the activity, it is necessary to set up a leading group, headed by _ _ real estate related leaders (responsible for handling emergencies), and each activity-related unit sends one person to assist the group leader in smoothly promoting the activity.

Twelve, the required materials:

2022 Oktoberfest Promotion Plan 4

Activity background:

Displaying the city's characteristic business cards is the goal that all provinces and cities have been striving for in recent years. Oktoberfest, which appears in various places, has become a new industry sought after by local enterprises and businesses. _ _ As the capital of Guangxi, the core of China-ASEAN economic circle, with superior geographical position, it is an important economic center along the Beibu Gulf and an emerging hub city of the southwest sea passage. The idea of building a regional international city put forward by _ _ _ is to operate the tertiary industry as a new tertiary industry. With such generous government policies and superior geographical conditions, _ _ has never held a large-scale beer event.

After careful preparation and careful consideration, _ _ District decided to hold a carnival of automobile beer culture by combining automobile enterprises, beer enterprises, traditional culture, artistic performances and other elements, precisely to create a carnival celebration that truly belongs to _ _ citizens. The macro-management and support of the government will make such a large-scale event a well-known exhibition brand in China.

I. Project subject

Full name of the event: Auto Beer Festival Organization: Implementation Time: Implementation Place: Organizer: Organizer: Co-organizer: Media Alliance:

Second, the activity objectives

Innovation, honesty, flexibility and pluralism run through the whole preparation process of Oktoberfest. We should grasp the working principles of knowledge, quality, characteristics and branding, pay attention to hierarchy and localization, cooperate with all parties, integrate resources, actively cultivate, establish the concept of leading fashion and creating business opportunities, and strive to make this Oktoberfest a combination of beer industry and tourism, develop Nanning food culture, promote urban economic development and expand the city's reputation. Develop new platforms for attracting investment and other important links, and strive to make this year's Auto Beer Festival a well-known auto beer festival in China, create a new business card in Nanning, and create a paradise for Guangxi Auto Beer Festival.

Taking advantage of the characteristics that _ _ citizens like to revel and join in the fun, we will hold a comprehensive and large-scale automobile beer festival, and with the support of the government, we will build the Southern Carnival Beer Festival, which is famous for the Northern Beer Festival, and add a new business card to this laurel-laden Greentown.

Third, the core planning.

This event will make every effort to build a grand car beer festival, and truly make the car beer festival a large-scale comprehensive exhibition brand in the south, with novel form, wonderful content, rich beer and full carnival entertainment; Enrich citizens' lives with carnival and passion as the theme; Taking Lingnan customs and new attitude as the main propaganda means, through extensive media publicity and commercial interaction, the geography, humanities, resources, environment and policies in Jiangnan District of Nanning are organically integrated, and the highlights of the Automobile Beer Festival in Jiangnan District of Guangxi are carefully created to add luster to Nanning, and the integration and influence of the world culture of the Beer Festival are fully utilized to integrate economic development, science and technology promotion and cultural exchange. Combine beer culture, automobile culture and square culture organically, give full play to the humanistic, environmental and leisure advantages of square culture, rely on image display, commodity promotion, recreational activities, competitive games, lottery and other activities to expand the brand value of enterprises, and create effective and suitable communication space and marketing stage for beer production enterprises and automobile enterprises, which has the characteristics of internationalization, culture, entertainment and extensive participation of the masses, and has a fiery and passionate holiday atmosphere.

Take the opportunity of Oktoberfest to further promote the development of the tertiary industry in Jiangnan District, and let Chinese and foreign tourists and all walks of life fully understand Guangxi and _ _.

IV. Purpose of the activity

(1) Show the achievements of economic construction in Jiangnan District and the new look of urban economic development.

② Display the corporate culture of automobile beer industry.

③ Develop regional economic construction and promote regional economic growth.

④ Enrich citizens' life and build a harmonious society.

Verb (abbreviation for verb) activity direction

Happy Car Beer Feast Feel Greentown _ _ Jiangnan◆ Show Lingnan Style Culture _ _ Jiangnan Charm

Intransitive verb campaign slogan

Carnival * * * Celebration _ Olympic Party Jiangnan Automobile Beer Feast

Seven, propaganda slogan

China Olympic year _ _ Oktoberfest

Eight. Focus of activities

20__ The first Oktoberfest is divided into six sections: automobile culture, beer culture, gourmet culture, folk art culture, tourism activities and economic and trade activities, with seven features, six highlights, 24 activities and five carnival festivals. The activities of each plate are rich and colorful, with outstanding highlights, which will provide the biggest hot spot for publicity and reporting, promote urban economic development, enhance the new image of _ _, and make the most reasonable arrangements for enhancing the popularity and influence of the Automobile Beer Festival in Jiangnan District of Nanning and building the brand of _ _.

2022 Oktoberfest Promotion Plan 5

I. Purpose of the activity:

Through the promotion of beer, a hot commodity in summer, the popularity will be enhanced and the climax of off-season promotion will be set off. The concepts of supermarket summer night market and active community cultural life are put forward with beer buying and giving and "beer night" running through the whole Oktoberfest as two major promotion themes.

Second, the overall plan:

1, promotion form:

Time: July 1 to July 30th, _ _ _

Location: in-store channel promotion area and out-of-store gift area.

Commodity promotion agencies:

(1) During the promotion period, manufacturers are required to provide special support for goods.

(2) Buy-and-give is the main promotion form, and manufacturers are required to provide specific ways to buy-and-give. Customers should buy more brands and give more, and set up gift counters in the gift area outside the store, such as customers buying Yanjing beer once and giving it once every three times. , thus strengthening the concept of buying more and getting more benefits. Brands in the gift area can also arrange other promotional activities such as free goods Jian.

(3) The products to be exhibited are based on each brand, so that each brand has a pile of heads to expand the product image. Every manufacturer must ensure that the supply is sufficient and the price advantage is obvious, and each pile head is arranged with a sales promotion girl to focus on sales promotion.

(4) Exhibition brands: Yanjing, Budweiser, Baisha, Qingdao, Baker, Pearl River, Corona, Ribbon, Heineken and Sun Beer.

Programme of activities

1) During the activity, Taiwan Province is the center, with field promotion and sales as the main form, interspersed with free goods lessons, prize-winning competitions, prize-winning participation and cultural performances.

2) The opening and closing ceremonies shall be undertaken by the supermarket and assisted by the factory.

Activity publicity

2. Theme: Beer Carnival Night

3. Main slogan: Have a beer and make friends.

Buy more and get more benefits.

4. Media promotion:

1) TV special promotion advertisement

2) Inviting the media to make special reports and inviting the media from other provinces and cities to report "Beer Night" can dig out the topic that "supermarkets provide colorful nightlife for the community".

3) Make a special radio advertising tape and play it in the in-store broadcast room.

4) Broadcast time: All-weather broadcast.

5._ _ Beer

1) launched a special edition advertisement for _ _ Oktoberfest, detailing the activities of various brands of beer and beer night in the form of buying gifts.

2) The price of _ _ should reflect the lowest price of beer in this city. The strategy is to issue 20,000 copies for wide publicity.

6. Atmosphere layout

1) The overall atmosphere inside and outside the store is arranged, rendering a warm and fiery shopping atmosphere.

2) Outside the store, manufacturers hang banners congratulating balloons and put beer molds.

The store gives preferential conditions to suppliers who participate in the "beer night"

1, you can get a free stacking space in the main promotion channel.

2. you can enjoy the most favorable rent when you do promotional activities in the central hall.

You can enjoy the sales and tasting activities of "Beer Night" brand in the central hall.

4. Free advertisements can be played on the back wall of the main hall ("during Oktoberfest").

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