What is the media major?

Media major refers to news media major. In this major, disciplines overlap, merge and separate frequently, which often makes the definition of the major unclear. Generally speaking, the media major is set up in the journalism and mass communication department or communication college of the university. Students in this major learn how to use mass media (such as newspapers, magazines, radio stations, TV stations, etc.). ) Disseminate written, auditory and visual information, as well as methods and technologies of advertising, public relations and film and television production.

Extended information media majors include advertising, news editing and production, network and new media, network news and communication, and international news and communication. Media refers to information media, including communication, digital media, broadcasting, television, movies, publishing, advertising, news, Internet, cultural industries and new media.

1, majoring in advertising.

Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines, accepts the basic skills training of modern advertising planning, design and production, and carries out creative planning, design and production and marketing management of advertisements.

2. News editing and production.

News editing and production mainly study the professional knowledge of newspapers, magazines, radio and television, and train students to engage in professional and technical work such as news interview, writing, arrangement, photography, video recording, editing and production, planning, etc. in newspapers, radio stations, television stations and other news propaganda departments at all levels, as well as government departments, enterprises and institutions at all levels, such as familiar newspaper reporters and behind-the-scenes photographers.

3. Internet and new media.

Network and new media mainly study the basic theory and knowledge of journalism and communication, master the basic skills of new media technology and network communication, and carry out network propaganda, network information dissemination and public opinion analysis in enterprises and institutions such as news, network media and cultural communication. For example, the news release and dissemination of platforms such as Weibo and WeChat, the guidance of Weibo's comments, the statistics of official WeChat account traffic data and the growth of fans.

4. Network news and communication.

Network news and communication mainly study the development law and related knowledge of network news communication, so that students can systematically master the skills of network news communication, especially the skills of new media operation planning, public opinion monitoring, crisis public relations, event promotion, and the skills of new media design such as plane, video, webpage and H5, and engage in news editing, network operation and promotion, media design and production.

5. International news and communication.

International journalism and communication mainly studies news phenomena and the laws of news activities, the laws of human communication behavior and process development, the realistic needs and future prospects of the development of international journalism and communication. To cultivate international communication application-oriented talents who can master foreign news reporting skills such as modern electronic media, especially online multimedia communication. For example, I can be a professional reporter and editor in news media organizations and program production units.