5 real estate activity plans

#Planning# Introduction Activity plan refers to the written plan specified for a certain activity, specific action implementation details, steps, etc. The following is a compiled property activity plan, welcome to read!

Part 1 Property Activity Plan

"Dragon Boat Festival, let's make sachets together" Activity Plan Preface The Dragon Boat Festival on the fifth day of the fifth lunar month is one of my country's traditional festivals. For more than two thousand years, the Dragon Boat Festival has been a folk festival for preventing and curing diseases, avoiding plagues and poisons, and praying for health. With the improvement of the quality of life, how to protect and value traditional festivals has become a hot topic among Chinese people. When traditional festivals of the Chinese nation such as the Dragon Boat Festival and Mid-Autumn Festival are listed as legal holidays by the country, discover the connotation of traditional festivals and make the Dragon Boat Festival more enjoyable. It is meaningful and has become the focus of public attention.

On the day of the Dragon Boat Festival, a "Sachet Making Contest" was planned and 5,000 sachets were customized and distributed to owners in residential areas and parking lots in the main city. Making and wearing sachets during the Dragon Boat Festival has the meaning of avoiding plague and driving away poison.

1. Activity theme

During the Dragon Boat Festival, let’s make sachets together.

2. Activity content

1. Sachet making competition. On x month x, five community residents (60 to 100 people) and self-registered private car listeners were organized to hold a sachet making competition in a square. A stage is set up at the competition site for an hour-long interactive program.

2. Distribute sachets to owners. On the Dragon Boat Festival day of x, x, x, x, x, free sachets will be distributed to owners in various communities, parking lots, supermarkets and other places.

3. Event time

From the beginning of June to the end of June 2021, the preparation stage of the event.

On x, x, the climax of the event was held at the same time, with a sachet making competition and sachet distribution to owners.

IV. Activity steps and specific arrangements

1. Preparation period

At the beginning of x, prepare the materials required for the sachet making competition, including fabrics, filling spices, Wrapping wires, etc.; finalizing the event venue for the x-day square. Customized 5,000 sachets for delivery to car owners.

2. Publicity warm-up period

Through the channel promotion tape, community residents and private car listeners are mobilized to sign up for the sachet making competition. At the same time, pre-registration for receiving sachets can be launched.

3. Square Activities

Time: Morning of June 1st Content: A "Sachet Making Contest" for 60 to 100 participants will be held in the square. During the competition, the host plays interactive games with the audience and the audience. Interactive content can be combined with merchant requirements. Invite other media to cover this event. The awards are tentatively named: Beauty Award, Creativity Award, Production Award, Form Award, Color Award, and Design Award.

4. Distribution of sachets

On the Dragon Boat Festival on x, x, the sachets from sponsoring companies will be sent to various communities and parking lots, distributed to owners on site, and help hang them in the car. Owners who have pre-registered can go to the designated location to receive the sachet.

Part 2 Property Activity Plan

In order to seize the favorable opportunity of the Mid-Autumn Festival, use strong promotional activities to drive passenger flow and expand xx’s visibility and market share, so that The peak season sales have a good start, which also lays the foundation for the completion of the tasks throughout the year. The following plan is specially formulated.

1. Theme of the event

The theme is to connect developers and owners, and the feelings between owners to build a prosperous community and create a happy and peaceful Mid-Autumn Festival. Community atmosphere and the goal of creating a new brand community with cultural connotations.

2. Purpose of the activity

Give back to the owners, repay the society, and increase visibility and reputation.

3. Event time

19:00-21:30 in the evening of xx, xx

4. Event location

Lobby , or an open place.

5. Participants

Owners, community committee leaders, district police, news media reporters, and part of the company’s party staff, the total number of people should be controlled within 500 people.

6. Activity content

Mainly in the form of singing, dancing and interactive games, there are some property management tips and prizes interspersed between the programs, fully mobilizing the enthusiasm of the owners to participate in the activities, and setting the stage for the future Community property services play a leading publicity role.

Finally, the owner’s grand prize will be drawn through a lottery to end the party.

VII. Activity plan and personnel arrangement

1. Call to invite the number and list of people to participate in the party before x month x day, invite the leaders of the neighborhood committee where the community is located to participate, and determine the total number of people.

2. Find a suitable party venue, make a reservation, and determine the background layout and sound facilities.

3. Hire an external professional performance team to determine the performance program, determine the host of the party, and invite leaders of the competent departments.

4. Book mooncakes as gifts for the party (depending on the number of people attending the party).

5. Event promotion: Print a party leaflet (property management tips on the back).

6. Outsourcing supplies required for the event: drinks, mineral water, prizes, souvenirs, performance props, etc.

7. Personnel arrangement:

(1) On-site commander of the event: xx.

(2) Specific person responsible for the party activities: xx.

(3) Logistics team (responsible for item procurement): Responsible for the marketing department.

(4) Security team: (maintenance of order at the party): the property company is responsible.

(5) Audio venue group: The co-organizer is responsible for setting up the audio stage, and the property department xx is responsible for ensuring normal power supply.

(6) Publicity Materials Group (responsible for contacting and communicating with event stakeholders and media, taking on-site photos, filling in event content, and publishing information on the company network and community bulletin boards): led by the Marketing Department Responsible.

8. Precautions for activities

1. Activity staff must obey the deployment of the commander-in-chief and keep mobile phone communications open.

2. Event staff must strictly abide by event arrangements and complete work tasks on time.

3. The publicity work is done well, and the community owners are notified of the activities in a timely manner to ensure that the number of participants reaches a certain scale.

4. Ensure that the event is well prepared.

5. Pay attention to maintaining order on site during the event.

6. Event staff must be dedicated to their responsibilities.

Interactive program reference:

1. Balloon throwing

Preparation: Provide 3 small baskets (the packaging of the small baskets is more beautiful) and 40 balloons.

Game rules: Please send six players (mother and son or father and son) from three families in the audience. They form a team of two. Draw a line to separate them at a certain distance. One person carries the basket and the other throws the ball. The basket backer strives to catch the ball from the shooter, and the final victory is determined by how many catches he receives. This game mainly tests the coordination ability of two people to see who comes home with a full load in the end.

2. Yu Old Man Moves Mountains

Preparation: One meter bamboo pole

Game rules: Invite three groups of families from the audience to the stage, with three members, each using one finger Lift the bamboo pole when it is laid flat, and transport it safely and smoothly from end A to end B. There is a distance of 5 meters in the middle. The first one to arrive wins. The one who drops the bamboo pole in the middle will exit. This mainly reflects the family's concerted efforts to complete a task together. Coordination of tasks.

3. Garbage classification

Props: classified trash cans (5 each for recyclable, non-recyclable, hazardous trash cans); plastic garbage bags (15 pieces); three different types of garbage (five portions each).

Game rules: First, the host will introduce the knowledge of garbage classification to the party participants.

The host invited five children from five families in the audience to bring up the garbage around them, sort it in garbage bags according to the requirements of garbage classification, and then put it into the corresponding classified trash cans. Within the competition, whoever classifies more accurately and delivers faster will get the winning prize, and the other participating children will receive participation commemorative prizes.

Part 3 Property Activity Plan

In order to add a festive atmosphere, strengthen the interaction and understanding between the service center and the owners, and enhance the relationship between the property service center and the owners, according to Zhongshan According to the management characteristics of No. 99 Road, a xx activity with the theme of "3.8 Women's Day Presenting Roses" was carried out.

1. Event Arrangement

(1) Event Location: Hall on the First Floor, No. 99 Zhongshan Road

(2) Event Time: March 7, 20xx 8:00 am on Friday morning

(3) Event personnel: Chen Wei, Peng Liang, Ji Lingmeng are responsible for taking photos

2. Content of the event

3.8 Women's Day falls on Saturday, so the event is scheduled one day in advance. At 8:00 that morning, customer service staff Peng Liang went to the lobby to present roses and say some blessings. Ji Lingmeng was responsible for taking photos and recording.

3. Activity fee

The activity fee is 500 yuan. It is estimated that 200 roses will be ready on March 5, 20xx.

Part 4 Property Activity Plan

1. Activity Theme

Happy New xx · Spring Warm New Community

2. Organizing Unit

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Sponsor: xx Street xx Community

Co-organizer: xx Rural Commercial Bank xx Branch

xx Property Services Co., Ltd.

3. Activities Guarantee

(1) Organizational Guarantee

In order to carry out the community Lantern Festival activities in a healthy and orderly manner, an activity leadership group has been set up, with xx as the leader and xx as the deputy leader. , members are xx, etc.

(2) Funding guarantee

1. Annual funding expenditure for community cultural and sports work.

2. Street subsidies.

3. Sponsored by the construction unit.

IV. Activity Settings

Lanterns and banners are hung in each community to create a strong festive atmosphere of the Lantern Festival.

(1) Lantern Festival Lantern Exhibition

Residents made lanterns with their own hands and brought them to the community for exhibition on the day of the event.

(2) Making and tasting glutinous rice balls

Community cadres, representatives of government construction units and residents made, cooked and tasted glutinous rice balls together.

(3) Garden activities

1. Unity is strength (tug-of-war competition): Take the resident group as a unit, and each group will have 6 representatives (3 males and 3 females) to compete in the tug-of-war competition . Award settings: first prize, second prize, third prize, participation award.

2. Report good fortune loudly (step on balloons): The staff has placed "blessing coupons" or "winning coupons" in the balloons in advance. Each person can step on 2 balloons and step on the "winning coupons" You can get souvenirs.

3. Tuanyuanyuan (Happy Yuanxiao): Put 20 table tennis balls in the basin, and each player picks up ping pong balls from the basin. The player who catches more than 10 balls within 20 seconds wins. The winner will receive exquisite prizes, and the rest will receive souvenirs.

4. Golden ball reel (blowing the ball into the bowl): Place two bowls side by side on the table, put 2 table tennis balls in one of the bowls, and blow the two table tennis balls within the specified time. Pour it into another bowl and you're done. The successful ones will get exquisite prizes, and the rest will get souvenirs.

5. Event location and time

1. Time: 13:00 pm on February xx, 2021 (the fourteenth day of the first lunar month)

2. Location: Circular square next to the community

6. Registration method

1. Registration for residents’ group strengths

Part 5 Property Activity Plan

1. Activity theme

1. Romantic Chinese Valentine’s Day, inviting beauty

2. Romantic Chinese Valentine’s Day, happy Chinese Valentine’s Day

2. Activity background

Every year on the seventh day of the seventh lunar month, the Qixi Festival is a traditional festival for the Han people in my country. Because the main participants in this day's activities are girls, and the content of the festival activities is mainly about begging for skillful things, people call this day "Begging for Skillful Skills Festival" or "Girls' Day" or "Girls' Day". The Chinese Valentine's Day is one of the most romantic traditional festivals in my country, and it was also the day that girls paid most attention to in the past.

People say that on the night of the Chinese Valentine's Day, you can look up and see the Cowherd and the Weaver Girl meeting each other in the Milky Way, or you can overhear the loving words of the two people when they meet in the sky under the fruit stand.

On this romantic night, the girls laid out seasonal fruits and melons in front of the bright moon in the sky, worshiped the sky, and begged the fairies in the sky to give them intelligent hearts and dexterous hands, so that their knitting skills could be improved. More begging for love and marriage.

3. Purpose of the event

1. Create a romantic holiday atmosphere and increase customers’ recognition of the company.

2. Sincerely give back to customers, while exploring potential customers and enhancing customer brand loyalty.

3. Enhance the visibility of XX Real Estate and create a good corporate image.

4. Cooperate with Weihai beauty institutions to allow new and old customers to enjoy romance and experience health and beauty at the same time.

IV. Highlights of the event

1. During the Chinese Valentine’s Day, there are big discounts on holiday home purchases.

2. Build a flower arch, match it with a pink carpet, sprinkle rose petals on the carpet, and have floor-to-ceiling flowers on both sides of the carpet, so that new and old customers who come to participate in the event can feel the romantic atmosphere of "Magpie Bridge Tryst".

3. Cooperate with Weihai Beauty Institution-Elizabeth Beauty Institution to teach the secrets of beauty and health to those present.

4. When signing in for the event, each female friend will receive a beautiful bouquet of roses and a beauty experience coupon provided by Elizabeth Beauty Agency.

5. Gifts are constantly being given away on site. Every couple who participates in the event will receive a raffle ticket and have the opportunity to draw a grand prize.

6. The wonderful interactive games on site provide couples and couples with a love experience and witness the tacit understanding of love.

7. The violin warms up the scene and creates a warm and romantic atmosphere.

Five. Event elements

Event time: x month x day, 2021

Event location: Property sales office

Number of invitees : About xx people

Invitation targets: (couples, couples) old customers, potential customers, Elizabeth VIP customers, etc.

Event format: health and beauty symposium + on-site interaction + holiday discounts Promotion