If you want to be a self-media, how should you choose a reasonable creative direction?

Don't blindly be self-media! Remember, since the media does not mean that it is the official account of WeChat. Don't start blindly! Unless, of course, you are just having fun. Even if you are particularly good at a certain field and want to make money from the media, you don't have to write articles all the time. If it's just for fun, it's all on your own. But if you want to keep doing well, there are some key points (reasons) that you like or dislike, so it is necessary to know. First, your self-media career begins with positioning. Nowadays, too many people want to or have started to do self-media every day, but most of them are on a whim and write in a muddle. I don't know what to say every day, and no one looks at it. Continue in difficulties, and give up after continuing. One must continue to be self-media and want to make a profit. Your first step is to clarify your position. Without a clear positioning, it is like shooting a bullet that is not aimed at. Simply put, you have to think clearly about four questions: at least have a general direction. Why many self-media people are confused is because they have no orientation, don't know the direction of the content and don't know what to do. For example: Who are you? Entrepreneurs, college students, advertisers, health consultants, nannies, or music lovers? What field of content are you good at? Business economy, advertising copy, psychology of emotion, workplace socialization, fashion and beauty, financial management, personal finance, or writing experience? What direction are you going to take? News information, emotional comfort, dry goods experience, or skill knowledge, inspirational stories? What is the unique value of your content to readers? Help you grow up and get the latest information, or provide emotional buzz to relieve anxiety? Thinking about these is the first step. A ship cannot turn the steering wheel to meet every new wave, but must move in the right direction. If you want to be everything, you will end up being nothing. So can we start doing the content right away? No, you need to find a self-media model that suits you. Second, is it necessary to write an article to find a suitable personal self-media model? Certainly not! Do you have to have an official WeChat account to be a self-media? Of course not! There are many self-media platforms now, such as a dozen or twenty, and each platform has its own characteristics and attributes. If you want to make money from the media, you have to find a suitable platform. Some people may not be suitable for official WeChat accounts at all! It may be more suitable for the content distribution of today's headlines, it may be more suitable for Tik Tok's short video, and it may also be suitable for Zhihu's question and answer. The core question is what is your personal media model? I'll give you a frame of thought and think about it. 1. Self-media content in the form of graphic, short video, audio, question and answer, live broadcast, ramble and vlog. 2. Self-media mainstream platform 3. Media monetization advertising, bringing goods, building personal brands, knowledge payment, community payment, making IP products, submission, consulting services, live broadcast, original high-quality content awards, platform activity award-winning income, traffic income, fan appreciation, etc. The free combination of these three can get dozens of modes and directions of doing self-media. Instead of only one direction: to be an official account of personal WeChat, to write pictures and texts, and to receive advertisements. Of course, this direction may also suit you. The most important thing is to find a personal self-media model that suits you. Third, regarding the path of the former "money", it is understandable that everyone is concerned about whether there is a path of the former "money" from the media. It is very necessary to make money. As you can see, although it has been rising for so many years, it is still developing at a high speed. It is still "new", with more opportunities and opportunities. There are many possibilities in the future, and it is often valuable even without a market. It has made a lot of money, so don't always talk about dividends. Hundreds of millions have been spent on financing and listing, which has nothing to do with 99% of people. Let's just say that some people around us who are self-media have got what they want, or fame, or connections, or money, or growth, or knowledge. These are the best living examples. Therefore, in my opinion, this industry must have a "money" way. But when it comes to everyone, you can take what I said as fart. Because, you can't ask if there is a way to "make money" before, and that's settled. If someone tells you that you must make a lot of money from the media to the end, then he is either a big liar or a fool. Fourth, you should focus on the focus of more than 30 million new media people and countless people who want to start doing self-media. Most of them may consider basic issues such as where there are materials, tips for extracting powder, where the content is distributed, what new media tools are available, and when they can get benefits. This can be seen from the attention and praise of related issues in Zhihu. If you want to be a personal media, you must understand these things. However, as long as you search, most of these questions have good answers and solutions. Give you a little advice: spend 2-3 hours searching these necessary questions, then select what you can use from each section, put it in the daily list, and add it when you see something new. Don't spend too much energy on it, it's easy to fall into endless appearances. More time should be spent thinking about their own positioning, fan delineation and management, content planning, demand mining, and their own promotion. The core is to bring value to others, thus amplifying your own value. Do a good job of content, with the content that can be taken, everything is emboldened. Want to make money? No problem! Advertising is no problem! How is your value export going? After the crops are planted, it will be a bumper day. I am not a full-time media person myself. Just in my spare time, I will share some dry goods of my professional section with you, with millions of words of originality. V. Providing high-density new knowledge Fu Sheng has a book called "The so-called growth is the upgrade of cognition": the biggest difference between people is the cognitive difference. All competition may still be cognitive competition. The same is true from the media. Creating new knowledge is creating value, which requires us to provide new knowledge for readers. The so-called new knowledge is not limited, you can understand it as information that readers don't have. Including new knowledge, new concepts, latest information, new ideas, new methods, new stories, new perspectives, novel emotional expressions and so on. Since the media is not a smug running diary, if what you output is known to everyone and nothing novel, then others don't have to spend time reading it, and you don't have to bother to do it. In order to do this, we must consider: what information can the reader get from your content beyond his cognition, and what new knowledge can you provide him? Can your point of view make readers feel "wow", "I see", "well said", "knowledgeable" and "great"? The output is like this. We should constantly arouse readers' interest and attract readers' attention by providing new knowledge until we finish reading your content. If you want to sell rice, first create hunger. Providing new knowledge is the source of hunger. Moreover, in order for readers to have a sense of gain here, it is not enough to have new knowledge, but also to maintain a high density of new knowledge. First of all, your content should have enough effective information for the target readers to ensure the total value of this content output. Then, the whole content should have enough new knowledge density to ensure that readers can read fluently and freely, and constantly bring readers the "reward" of reading, that is, express their views directly in the most refined language. Sophisticated self-media must pay attention to accurate expression, don't drag your feet, hit it with one blow, and resolutely don't want unnecessary content. Let readers get more effective information in unit time. I'm not talking about deleting a few paragraphs directly. I want simplification, not simplification. What matters is exquisiteness, not just brevity. The former tests your refining ability and accurate expression ability, while the latter tests your ability to gather words. The content is very long, but every sentence is full of tension. If you want to read more after reading it, it is "short". If the content looks short, but you can't read it at all and feel nothing after reading it, then it is still "long". Simplification is to leave what is necessary and get rid of what is unnecessary. Lean: Emphasis on reducing quantity. 6. Born to be human, say something human. Don't be too cold from the media and don't be too elegant in language. You can't let most people just stop. No matter what form the content is, it is actually talking to the right person, just like communicating face to face with readers. Then speak human words, not nonsense, not Oracle! I think this is a compulsory skill for a self-media person. What you output is to help readers understand and write your ideas more easily. The content does not need flowery rhetoric, all kinds of literary grace, nor does it need to deliberately create some obscure concepts. You are awesome, but your readers may not want to talk to you. You marvel at your extravagant rhetoric, and you are so tall. However, elegant words and exquisite words are likely to steal attention from the content. The result is putting the cart before the horse. We are either a suspense or want to communicate with readers through our own content. Direct expression, easy to understand and talk. That's enough. Seven, we should also learn to pretend reasonably. Those things that forced us out of Chun Xue are not very popular, and particularly profound arguments can't stand scrutiny. If we look at it from a long time span, what everyone likes is often what they can reach on tiptoe without exceeding their cognition. This requires the creator to "exert himself reasonably". This means that the content you do and the opinions you express must first have a certain height. However, the force should not be too high, just keep it slightly higher than the target readers' cognition and knowledge. In this way, readers can get a lasting sense of satisfaction, surprise and identity. The threshold is too low, nothing new, and readers are not interested and don't read it. It's too high, I can't get it, I can't understand it, it doesn't seem to suit me, and I don't look at it. That's why we always talk about self-media, but we should also learn to understand readers, make friends with readers, and even let readers participate in creation. Even if you know a lot, don't always "show off" in front of readers. Because you have your own position, finding the intersection between self-expression and readers is what you should do from the media, rather than falling into the "curse of knowledge." This means that you must keep improving, at least faster than most of your readers. Because readers are growing, if your content is higher than his, he will stay. And when he grows up, you can't "pretend to be forced" in front of him, of course he will leave. If you want to stay ahead, you have to provide a little higher content than them. Higher than cognition, a little higher, you can pretend to be successful and get recognition. There is only one principle: don't push yourself too hard, feeling is the most important thing. Eight, please continue to enrich and accumulate, don't stop doing self-media is a continuous output process, you should always be mentally prepared: your mind will soon be empty. Therefore, it must be a process of persisting in investment, that is, constantly enriching one's accumulation. You have a steady accumulation in your mind, which is the advantage of the hardest core. The content of the output is not fantasy, nor is it out of nothing, nothing comes out, and the probability is that the brain is empty. If you are just an ordinary person and your work life is no different from others, then why can you make content that transcends everyone? Only by doing more accumulated investment than ordinary people.