Evoque slogan

There is a famous saying in the automobile industry: "The first car is sold by sales volume, and the second and third cars are sold by quality and service." In a word, the real mystery of automobile sales has been broken: excellent marketing is just a stepping stone to open the market. What really allows products to enter consumers' lives is high-quality products and high-quality services. From brands to enterprises, they are the key to make cars truly recognized by users.

Every car company and brand committed to gaining a foothold in the China market should be aware of this. Facing the increasingly fierce competition in the luxury car market in recent years, Chery Jaguar Land Rover has obviously realized the importance of "service" in grasping the market.

Recently, Mr. Ma Zhenshan, executive vice president of Chery Jaguar Land Rover Automobile Co., Ltd. and executive vice president of the joint marketing and service organization of Jaguar Land Rover China and Chery Jaguar Land Rover, emphasized that product quality is the cornerstone and after-sales service is the backing. The two complement each other, and * * * has jointly achieved the "new modern luxury" car experience.

Adhering to the global core business philosophy of "customer first", Chery Jaguar Land Rover, as a luxury automobile enterprise that produces and sells Jaguar and Land Rover brand products, has always provided Jaguar Land Rover China consumers with globally standardized services based on excellent product quality, and is committed to bringing users a pleasant car experience and creating a benchmark for customer satisfaction after-sales service.

Exclusive service tailored for China.

This year, Jaguar Land Rover launched a brand-new upgraded service experience under the guidance of "heart service and new value", and committed to continuously creating a quality, professional and digital upgraded "heart service", empowering customer experience and creating "new value" for customers.

"Customer first" is integrated into all aspects of Chery Jaguar Land Rover's development. From research and development, procurement, manufacturing to sales and service, Chery Jaguar Land Rover is committed to providing customers with products and services in the whole life cycle.

Based on the local market in China and meeting the digital needs of consumers in China, Chery Jaguar Land Rover strives to build forward-looking products and services. With the continuous upgrading of service system and digital strength, * * * is a multiple upgrade of online and offline customer service experience, further enhancing the digital service experience of Chery Jaguar Land Rover owners. For example, this year, Land Rover Discovery Sports Edition, Land Rover Aurora L, Jaguar XFL, Jaguar XEL and other models are all equipped with the latest electrified electronic architecture platform EVA 2 system of Jaguar Land Rover, which optimizes the infotainment system and vehicle driving control performance, and greatly improves the adaptive cruise and road maintenance algorithms of autonomous driving, so that customers can keep their vehicles in the best performance state and get the best driving experience without entering the store.

2022 Land Rover Discovery Sport P300e Plug-in Hybrid InControl OS 2.0 Vehicle Entertainment Information System

In order to further enhance China consumers' satisfaction with the service experience, Chery Jaguar Land Rover listened attentively to China's voice, maintained close two-way communication with Jaguar Land Rover around the world, and integrated the voices of China market, consumers and government into the next generation of products, so that China consumers can fully appreciate Jaguar Land Rover's British charm and ultimate exclusive service experience while enjoying products that are more in line with aesthetics and usage habits. This year alone, Chery Jaguar Land Rover has successively launched the new Jaguar XFL and the new Land Rover Aurora L, two highly competitive and excellent products. At the same time, two domestic models of its Land Rover brand both offer plug-in hybrid options, and with the accelerated, rich and iterative product matrix, it will bring China consumers an exclusive car experience that exceeds expectations. Excellent sales performance also confirmed that China consumers highly recognized Chery Jaguar Land Rover products.

Ingenuity and quality make China.

Chery Jaguar Land Rover never forgets the original intention of creating world-class quality products for China consumers, and puts "customer first".