Planning scheme of automobile marketing activities

In order to carry out the activity smoothly, it is best to make an activity plan, which is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. The following is the planning scheme of automobile marketing activities brought by Bian Xiao for your reference!

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# Selected Articles on Planning Scheme of Automobile Marketing Activities 1#

1 October1day is the annual national day to commemorate the founding of new China. On this memorable day, FAW-Volkswagen Audi _ _ Automobile Sales & Service Co., Ltd. launched the activity of "Audi keeps sending gifts to welcome the National Day".

One. Purpose of the activity

Spread Audi's brand concept of "breaking through technology and enlightening the future", and deepen Audi's brand value of "vitality, enterprising and dignity", thus improving sales and turnover.

Second, the activity time.

1 October 20th-1October 20th.

Third, the venue.

_ _ Da Audi Automobile Sales & Service Co., Ltd.

Four. Activity content

1, celebrity endorsement is very valuable.

(1) dynamic

Exercise can best reflect the dynamic rhythm. We will invite Marchy Lee to speak for Audi's "sports" concept. He is exactly the same as the brand image. We believe that its endorsement will help convey Audi's brand image, inject new impetus into the brand, and ignite the enthusiasm of Audi fans, racing fans and car enthusiasts for the Audi brand.

② enterprising spirit

Positive, can best reflect the characteristics of enterprising. We will invite Lang Lang to speak for Audi's "enterprising" concept, and his positive attitude towards music can best reflect the brand value of Audi's "enterprising". Another reason is that Lang Lang has far-reaching influence in the world, which can drive the world's enthusiasm for Audi.

(3) Dignity

Atmosphere and elegance are the best embodiment of dignity. We will invite Maggie Cheung, a famous movie star, as the spokesman of the "noble" brand value. Show the elegant quality of Audi, not only men can drive, but also women can. Not only that, women can also reflect the quality of Audi.

2. Five Gifts and Gifts

（ 1）

During the event, you can get a TV set when you order any Audi model.

During the activity, if you order any Audi model, you can get compulsory vehicle insurance.

② Double gifts

Audi's exclusive national day special car selection.

Audi Q7 high-power exclusive manufacturer's guide price is 65.438+034700, and the National Day exclusive special price is 20% off. The manufacturer's guide price of Audi TTCoupe is 565,438 yuan +0.99 million yuan, and the National Day special price is 20% off.

Audi A8L high-power comfort manufacturer's guide price is 1 158800, and the National Day special price is 8.2 fold.

③ Triple gift

Audi A6L's cash dropped by 70,000 yuan at the highest. By replacing old motor vehicles and ordering A6L, you can get vehicle commercial insurance with a value of 1.2 million yuan.

Audi A4L special vehicle can be reduced by up to 30,000 yuan, and commercial insurance worth 8,000 yuan can be obtained by replacing it with an old motor vehicle and ordering A4L.

Audi Q5 can be reduced by up to 28,000 yuan. If you replace the old motor vehicle and order Q5, you can also get a one-year silver extended warranty. The newly imported Audi Q3 dropped 20,000 yuan.

Four gifts

During the activity, you can get a vehicle replacement voucher worth 1000 yuan when you go to the store for consultation and replacement of old motor vehicles.

Five gifts

During the activity, you will have the opportunity to extract a beautiful Audi TT car model when you go to the store for a test drive.

Verb (abbreviation of verb) activity plan

1, Suzhou Satellite TV continued broadcasting for three days.

2. The advertising screens in the major squares are broadcast continuously for three days.

3. Sports Square Auto Show lasts for 2 days.

Matters needing attention about intransitive verbs

1, 10, 1 On the National Day, you can participate in the activities of "car appreciation, test drive and tasting group purchase" held in the Olympic Travel Exhibition Hall as long as you call the registration number. At that time, our store will also launch the National Day group purchase policies of Audi A4L, A6L and Q5, which will definitely make you excited.

We will also maintain your car for free.

# Selected Planning Scheme of Automobile Marketing Activities 2#

I. Overview

Name: _ _ Large-scale Automobile Brand Expo

Theme: Different life, different enjoyment.

Purpose: specialization, branding, internationalization and popularization.

Objective: This auto show is mainly to show the sales volume, which promotes the change of the consumption environment and shows the confidence of revitalizing the local automobile industry, so that people who love cars can come to the scene in person and get close contact with the cars they like and are interested in.

Organizer: _ _ Government, _ _

Organizer: _ _ Company

Co-organizer: _ _ unit

Second, keywords

This year's auto show will show the development history, classic models and new products of automobile brands. It can be said that this brand launch conference is the highlight of the automobile industry at home and abroad, which fully embodies the characteristics of specialization, branding and internationalization in terms of exhibition scale, booth design, the number of new cars invested and released in the exhibition, and the number of automobile samples exhibited as a whole. I believe that this auto show will have a unique influence on the automobile sales market in _ region.

Third, the specific content.

Exhibition time: 20th to 20th.

Location: _ _ _ _

Participants: representatives of provincial and municipal leaders, exhibitors, our company and staff, and visitors.

Invitation methods: electronic invitation and hardcover invitation.

Four. Specific arrangement of exhibition activities

1, pre-exhibition arrangement

1), internal arrangements should be made before the activity starts. In addition to the internal staff, we should also hire professional car interpreters from outside, so that exhibitors can ask for professional explanations on the products on display.

2) Arrange protection measures in advance to ensure the safety of exhibition vehicles, especially in luxury car areas. It is necessary to control the number of people.

3) Prepare small gifts to thank the exhibitors for their support, and ensure the quantity and exquisite packaging of the gifts.

2. Arrangements during the exhibition

_ Morning opening ceremony, leaders' speeches, song and dance performances and some auto shows (on the test track).

From the afternoon of the 20 th to the 20 th, exhibitors will hold exhibitions and sales, and visitors will visit by themselves.

_ _ closing ceremony in the morning, leaders' speeches, song and dance performances, sales statistics reports and congratulations from exhibitors.

_ Clean the venue in the afternoon.

3. Post-exhibition treatment

1). Make sure that the exhibition vehicles leave after all the spectators leave.

2) Inform the exhibitors of the scheduled departure time for each product in advance. The time must be staggered and the departure order must be arranged in strict accordance with the location of the exhibition area.

3) After the vehicle leaves safely, let the exhibitors sign for confirmation in time to avoid confusion.

4) The exhibitor appreciation meeting will be held on _ _. Confirm the number of participants and the number of gifts.

Verb (abbreviation for verb) working group and division of labor

Responsible for contacting various media to participate in the publicity and activity follow-up of auto show;

Investment promotion activities, contact with exhibitors;

Etiquette team, front desk, narrator, performance team, security personnel, car model, internal staff related matters;

Logistical support and medical personnel;

Personnel flow and crisis management need specialized personnel to follow up.

Marketing planning scheme of intransitive verbs

1, Network Marketing: With the help of popular video websites, insert advertisements before video playback and promote exhibition websites.

2. Media marketing: Make extensive publicity through TV advertisements and bus advertisements, attract more people to visit with the help of famous luxury cars participating in the exhibition, and invite professional journalists to report on this exhibition.

3. Graphic marketing: large posters are hung outside the International Expo Center, and balloons create a fiery atmosphere in the exhibition hall.

# Car Marketing Plan Selection 3#

First, the marketing background

The Expo Center covers an area of 6,000 square meters, with unique conditions and advanced management, and complete post-service and related supporting services for industry and commerce, taxation, banking, traffic control, etc. It can provide customers with integrated and comprehensive quality services, so that operators in automobile and other ancillary industries can operate easily and avoid many complicated procedures. For the majority of automobile and negative film industry operators to provide a more perfect; Modern automobile trading places with broad market prospects.

In order to better carry out publicity activities, raise awareness, make _ _ Automobile Expo Center have a higher position in the public mind, create momentum, and pre-advertising can be carried out reasonably and scientifically; For the smooth implementation, entrusted by it, the pre-advertising plan of _ _ Auto Expo Center is specially arranged.

Second, the market analysis

1. Analysis of market environment advantages

A.__ Automobile Expo Center is located next to _ _ Highway, with criss-crossing roads, railways and other traffic, which is very convenient and fast. The center is centered on _ _ _, radiating to surrounding towns such as _ _ _, and the geographical environment is very superior.

B _ _ is called "Xiao _ _", which is the place where most foreign investors concentrate on investing and living. The surrounding towns and villages have developed intensive manufacturing and processing industries. In the next few years, _ _ economy will develop rapidly, creating a more favorable economic environment for _ _ automobile exhibition center.

C. With the further economic growth and the gradual improvement of people's living standards, the automobile and its affiliated industries will have a new leap. In the next few years, automobile consumption will be the mainstream consumption of the public, family and personal cars will be more popular, and automobile consumption will be closer to popularization, which will create good market opportunities for the future development of _ _ Automobile Expo Center.

2. Analysis of its own advantages

A. At present, automobile sales in _ _ and its surrounding areas are scattered, and most supporting service facilities are not perfect. _ _ Automobile Expo Center is the first modern automobile trading market in _ _ and its surrounding areas. The completion of the center will attract more customers' attention and consulting investment in automobile and its affiliated industries, and the market prospect is very broad.

B. It has superior environment, large area, reasonable layout of the whole Expo Center, complete and complete supporting facilities such as large parking lot, exhibition hall and trading hall, and is a comprehensive professional automobile trading market integrating sales, after-sales service and spare parts supply. With high design and good quality, the whole center is the first advanced automobile trading center with advanced equipment and complete functions in _ _ _ and even the whole region.

C. Excellent service, service facilities such as industry and commerce, taxation, traffic control, banking and insurance will enter the office, which will save a lot of cumbersome procedures for automobile transactions and make the whole automobile transaction faster and smoother. Member clubs, information centers and other related supporting facilities are perfect, which can provide customers with high-quality first-class services, provide automobile culture, new car release and on-site promotion activities for automobiles and their affiliated dealers, and provide automobile beauty and decoration projects, making the whole trading center more standardized and integrated.

D.__ Automobile Expo Center has perfect hardware facilities such as communication, language inquiry, digital demonstration, information release and electronic camera, with luxurious and elegant decoration and comfortable and warm business environment.

Third, early market strategy.

1. Focus on market opportunities, conduct extensive publicity, make its advantages deeply rooted in people's hearts, and attract more dealers and manufacturers of automobiles and their affiliated industries to invest.

2. Try to show their strong advantages, foster strengths and avoid weaknesses, and expand their popularity and reputation.

3. Import CIS system (enterprise identification system) as soon as possible to achieve the strategic goal of entering the market.

4. Introduce modern management mode and quality service, establish a good corporate image and enhance corporate reputation.

Fourth, the pre-advertising strategy

1. Advertising Positioning

The advertising positioning in the early stage should reasonably consider the advertising planning and specific implementation in the later stage. It is suggested that the supporting service advantages of Southern Automobile Expo Center should be adopted as the advertising positioning.

2. Advertising demand

Take rational advertising appeal as the advertising appeal point, convince people with real facts, and facilitate the operation of advertising in actual operation.

3. Advertising objectives

Strive to combine advertising and other publicity means before opening, so that the South Automobile Expo Center can be deeply rooted in the hearts of the people and occupy a certain position in the market before opening. The target of advertising should be all automobile dealers, as well as manufacturers and distributors of automobile parts and automobile beauty and decoration. Create a good reputation among them to enhance their own value, thus attracting more customers to consult and invest.

Media analysis of verbs (abbreviation of verb)

A television, newspapers, outdoor, internet and radio are the main advertising media in Dongguan. Among them, TV, newspaper and radio advertisements have obvious effects, strong selectivity and pertinence, and can reach the audience directly. Outdoor advertising works slowly, but it is the easiest to establish a good corporate image.

B in audio advertising media, TV and radio have two languages, Chinese and Cantonese, but as far as advertising targets are concerned, there is no great preference for programs in these two languages.

C. Media utilization should follow the overall strategy of advertising, put it in stages, be close to the target group, simplify the communication channels and make effective use of advertising resources.

VI. Timetable for Media Release

Description of the time and manner of advertising purpose in media advertisements.

20__ _ _ _ _ _ _ _ _ Metropolis Daily customized corporate image advertisements, leaflets and gift advertisements for the special issue of automobiles, which improved the visibility and established a good corporate image. Newspapers are published every other issue.

On the 20th _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Corporate image advertising has established a good corporate image and expanded its influence. Newspapers are published every other issue.

In February, 20___, the automobile special issue of _ _ Metropolis Daily, the automobile special issue of _ _ Daily, newspapers and radio advertisements changed from corporate image advertisements to investment promotion advertisements to expand their influence within the advertising target range. Get praise and enhance reputation. Newspapers are published every other issue, and radio stations publish outdoor advertisements twice a day.

In March, 20__, _ _ Metropolis Daily Auto Special Issue, _ _ Daily Auto Special Issue, _ _ Newspaper, _ _ Business Daily, _ _ TV Station, _ _ three sets, outdoor and radio advertisements, corporate image advertisements and investment promotion advertisements were combined to attract more merchants to consult China Merchants Newspaper once a day, and radio stations four times a day to publish outdoor advertisements.

In April, 20__, the automobile special issue of _ _ Metropolis Daily, _ _ Business Daily, _ _ TV Station, _ _ 3, _ _ TV Station, _ _ outdoor, radio advertisement, website construction and magazine advertisement were completed. Merchants advertising, soft text operation. Attract more businesses to visit, consult and invest in newspapers once a day, broadcast four times a day, and advertise magazines and TV twice a day, depending on the actual situation.

Seven. comment

This scheme is _ _ Automobile Expo Center (20 _ _). 12—20 _ _ 4) Pre-advertising scheme. If there is anything wrong, further communication and deepening are needed in order to strive for perfection. Achieve the desired results.

# Car Marketing Plan Selection 4#

First, the marketing theme

Carry out Audi's brand concept of "enterprising, noble and energetic" and Yuehua Group's business concept of "big brand, big market, big circulation and big service", and formulate marketing strategies suitable for localization.

Second, publicize the objectives.

Successfully build a set of publicity strategies suitable for localization, find a way to convey Audi brand and Yuehua Group, and highlight that Yuehua Group is the embodiment and advocate of Audi brand spirit.

Third, marketing strategy.

Focus on establishing the local image of Audi 4S store. Therefore, based on the manufacturer's brand, it is necessary to establish the brand image and popularity of Yuehua Group, cultivate its own customer loyalty and innovate the local service concept. Establish marketing localization template for Audi. Fourth, local positioning.

First, understand the situation

At present, there are problems in domestic 4S stores, and the investment is huge: the fixed investment of 4S stores in medium-sized cities is 1000 to15 million yuan. Long payback period: Some 4S stores may take 8 to 20 years to recover their investment. Not worthy of the name: some 4S stores have monopoly in actual operation, but they are not real monopoly. 4S shopping malls obviously rely on manufacturers and lack their own image and brand awareness.

Our analysis

superiority

(1) As a first-line brand in China automobile market, Audi brand has a strong appeal, and it is also an "official car" in China and has been transformed into a special purpose vehicle for successful people, with a mature brand foundation.

(2) Our store is located on the urban expressway with complete modern infrastructure. Standard modern 4S stores fully meet the consumer psychological needs of target customers.

(3) Specializing in the whole vehicle sales, maintenance services and spare parts supply of Audi brand cars, and providing all-round automobile services related to automobile services, such as credit, insurance, decoration, rescue, clubs, etc. Yuehua Group has its own operating experience and advantages, good capital operation mode, good cooperative relations with banks and guarantee companies, handling loans for automobile consumers and other businesses, and has invested heavily in introducing a set of world-advanced maintenance equipment in after-sales service, constantly improving and innovating the after-sales service system.

② Disadvantages

(1) entered the local market relatively late, failed to form a strong reputation and brand effect in the hearts of target customers, lacked a local customer base, and insufficient publicity in the early stage led to poor performance at present.

(2) Being far away from the urban area, it is not convenient to transmit the latest company service information to the market, and the voice of trading cars, especially high-end cars, is relatively obvious. Simple channel network can no longer meet the needs of the market and consumers for more convenient, efficient and intensive service methods.

(3) Opportunity

(1) With the development of national economy, the adjustment of policies, the continuous increase of people's economic income and the improvement of living standards, cars are no longer luxuries in the past, but gradually transition to necessities. In the next few years, China automobile market will be the best in the world.

(2) Income level: Almost 65,438+0,000 years, people who earn more than 200,000 yuan will definitely buy a car. Judging from the relationship between the annual income of car buyers and the proportion of car purchases, with the improvement of the income of local industrial and commercial, enterprises, agricultural industrial groups and other consumer groups, as well as advocating leadership style, showing off their psychology with local people and other factors, the proportion of buying private cars has risen rapidly, and 34% of consumers with annual income exceeding 6,543,800 yuan have decided to buy or change cars.

(3) The survey results show that people aged 30 to 40 have the highest proportion of car purchases. As we have analyzed above, the consumption level of these people includes their income level, professional background, age range and psychological price. This undertaking has not only just started, but also is on the rise, some of which have achieved considerable success, and family construction has also achieved initial results. Therefore, they have the conditions, needs and mood to buy private cars.

Fourth, the promotion strategy

1, communication strategy:

After determining the overall image strategy, in view of the overall publicity concept of Audi's 4S store, our Hayes Media Company initially put forward Audi's "four modernizations tactics" in the local area:

Theme serialization

After determining the overall core theme of the brand image and tangible resources of Audi 4S store, the corresponding themes are gradually established according to different stages.

Publicity and news

In the process of marketing, we cooperated closely with mainstream media, auxiliary media and professional marketing agencies, and used soft hype articles to enhance the value image and information release of Audi 4S stores, so as to further enhance the service image of stores in Guangdong and China and establish a friendly leadership style of the company.

Nodalization of public relations

Cooperate with the brand development and construction of Audi 4S store, and continue to influence the nodes with important events, and strengthen and enhance the brand image of Audi 4S store through clear and distinct series of public relations and publicity activities.

Propaganda stage

With different themes and nodes, adjust the intensity, methods and specific ways of publicity, and realize the phased goal of brand image with efficient publicity combination. For example, seize the "Golden September and Silver 10" car sales season to enhance the brand awareness and brand image of Audi 4S store.

Verb (short for verb) media strategy:

Outdoor publicity, combined with print advertising and commercial publication promotion, will expand its influence. Outdoor and news lines go hand in hand, focusing on the brand upgrade and service acceleration of Audi 4S shop, forming a hot spot of public concern. Combine outdoor and public relations image publicity to form a three-dimensional publicity effect and achieve all-round influence and appeal.

First, the theme promotion language:

1, Audi 4S shop, a holy place for successful people.

2, Audi 4S shop, there is a driving terminal service.

3. Audi 4S shop is the witness of your career achievement.

B. Promotion Show of Ground Activities (Mr. Liu Liu, President of Benshan Media, a local star in Northeast China, will be invited to attend the opening ceremony).

Through this ground promotion, most of the target consumers in the main city of Qiqihar will know about the opening and service information of Audi 4S store, and convey the audience of Audi 4S store in the first time, stimulate the consumption passion of the target audience and seize the good market of Golden Month.

Intransitive verb planning:

The promotion activities will fully convey the new features of Audi 4S store in the form of local celebrity entertainment, and make a wonderful interpretation of the brand image and service of Audi 4S store. In addition, the activities will also be interspersed with the introduction of automobile knowledge, lottery gifts, on-site DM single distribution, automobile warranty and maintenance consultation and other auxiliary means, and the content of the activity plan needs to be formulated.

Location: (TBD)

C, the establishment of Yuehua Automobile Heroes Association

It is composed of outstanding representatives and social mainstream elites in the fields of art, culture, commerce and sports in Qiqihar. Although the members of Audi Automobile Group are distributed in different industries, they all lead or promote social progress in their respective fields. Their achievements have been recognized by the public, and they are the embodiment and advocate of Audi brand spirit. Highlight Audi's user characteristics and driver image.

Seven. advertising promotion

(1) Start timing

On the occasion of the opening ceremony of Audi 4S store and the May Day Golden Week, we will coordinate all resources of Yuehua Group and increase advertising efforts. Its advertising effect is several times that of ordinary advertisements. It is planned to carry out various activities in an orderly manner before the opening of May 10 to complete the most effective first wave of publicity offensive.

② Media selection

1. The non-content nature of outdoor media completely avoids the barrier of consumer contact formed by traditional media content, in fact, it makes outdoor media a media form with the widest tolerance among people, and there is no man-made exclusion of consumers, which makes outdoor advertising become the media form with the highest consumer contact rate after TV advertising.

2. Television Publicity Anyone who has seen the American blockbuster live free or die hard should clearly remember such a scene: when criminals invaded and controlled the television media network, they sent a group of patchwork videos, which caused great panic in the whole country of the United States.

From this example, we can see that radio and television media are rapid in timeliness, and at the same time, the influence of radio and television media on people's psychology and society is so great.

Since the emergence of radio and television media, it has become a necessity of people's lives, and even affected the lives and concepts of several generations.

3.DM advertising

A 30-second TV advertisement, its message disappears after 30 seconds. DM advertising is obviously different. Before the receiver makes a final decision, he can repeatedly read the direct mail advertising information and use it as a reference to learn more about the performance indicators of the product until he finally makes a decision to buy or give up the product. At the same time, unlike other media, the audience can't wait to know the advertising content after receiving the DM advertisement, and will not be disturbed by the outside world. Based on these two points, compared with other media advertisements, DM advertisements can produce good advertising effects.

4. Radio station

Audi should choose a radio station according to the needs of the audience, such as traffic broadcast. The channel with a large audience is the basis of our choice, which plays a positive role in the promotion of Audi brand.

Eight, release strategy

Outdoor advertising is the best carrier for enterprises to enhance their image because of its great influence and high attention rate. This outdoor advertising is based on a strong position and penetration. Specifically, it is to occupy the automobile sales hypermarkets in the main city and intercept the target consumers, and choose to publish more than five billboards in airports, railway stations, downtown areas and other areas for many years.

Television advertisements and brand advertisements broadcast five seconds before news are highly concerned by local audiences.

A professional organization like Qiqihar Hayes Media Co., Ltd., which has rich expressive force, accurate target audience, high educational level of the audience and relatively good professional background and consumption level, chooses such a professional organization, which means that they have a free enterprise team, a comrade-in-arms, a cooperative relationship and complementarity.

Nine. benefit analysis

All-round and large-scale advertising of Audi 4S store has had an immediate effect on the brand promotion of Yuehua Group, bringing an immeasurable intangible value chain.

X. Implementation plan

Attract the attention of target consumers through media advertisements, use the cooperation of newspaper soft articles and news, play a set of combination boxing, actively convey the relevant information of "Audi 4S Store", and vigorously promote the brand image and popularity of "Audi 4S Store".

XI: further advance

Through the three-dimensional communication network, we will establish the local position of "Audi 4S Store" in consumers' minds, cultivate consumers' loyalty in car purchase and car maintenance, and achieve the annual marketing goal.

# Selected planning schemes of automobile marketing activities 5#

One. Activity theme:

"Merry Christmas and Welcome the New Year" —— Planning of the listing conference and large-scale group buying meeting in Ito C50__

Second, the activity background:

With the national gasoline price rising all the way, the state canceled the subsidy of 3000 yuan for most cars, and the popularity of the automobile market in various regions dropped significantly, and the number of customers entering the store dropped sharply. This year's "Golden September and Silver 10" auto market is far less than that of absolute beauty in previous years, resulting in the sales volume of the whole department not reaching the original plan. There is an urgent need to increase the customer churn rate, thereby increasing the overall sales.

New Year's Day and Spring Festival are coming. In order to continue to increase sales, achieve the total sales target in this region in 20 years, and welcome the listing of Ito C50, this activity is specially held.

Third, the idea of activity creativity/highlights:

Through the listing of C50, it will attract the attention of potential customers in _ _ _ _ region and enhance the enthusiasm of customers to book cars. In the golden season of the automobile market, it will attract customers to book cars collectively with huge discounts. The greater the number of people, the greater the discount, and the customers who book cars on site will have a big gift package to send.

By inviting potential customers and customers who are dissatisfied with the price to participate in the activities, we will formulate targeted lottery quiz games and related automobile knowledge for Great Wall Motor and its models, which will be explained by professionals on the spot to stimulate potential customers and improve sales performance.

Four. Activity objectives:

More than 100 customers were invited to the store to participate in the activities, and customers booked 30 cars that day.

Verb (abbreviation of verb) activity composition:

Celebrate Christmas and welcome New Year's Day.

Six, the main personnel division of labor:

Seven, internal motivation and activity discipline:

1, internal excitation:

1. 1: The salesman who placed the most orders during the activity will be rewarded with cash 200 yuan, which is reflected in the salary of the current month;

1.2: Conduct normal sales according to the original sales commission method.

2. Activity rules:

2. 1: During the activity, all the staff members must strictly follow the requirements of the activity plan, and in case of special circumstances, they should immediately find the activity manager to arrange and solve them;

2.2: The sales consultant must wear formal clothes, prepare relevant reception forms, cards and materials, patiently answer anyone's reception, or bring the customer to the relevant person in charge;

2.3: On-site sales consultants must abide by relevant sales policies, and it is forbidden to quarrel, push and pull or even fight between merchants. Those who happen will be severely punished;

2.4: It is forbidden for the sales staff in the exhibition hall to smoke and chat about things unrelated to the activity, and the sales staff are required to behave in a standard and generous manner to maintain the good public image of the brand and the enterprise;

2.5: During the activity, if the staff fails to implement or delays the implementation as required, they may be fined by 100-300 yuan and verbally criticized.

Eight. Activities related materials:

1. Background rendering:

2. Advertising layout renderings: (Pictures need to be compressed)

3. renderings of other related materials: (the picture needs to be compressed)

Description:

Media red envelope support standard: (if it cannot be realized, it will not be supported) TV station: not less than 30 seconds; Broadcast: not less than 2 minutes.

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