How does the hardware layout of travel agencies reflect the corporate culture of travel agencies?

It can be embodied in the signs, symbols and souvenirs of travel agencies.

The corporate culture of travel agencies is an "upper level" concept, but it must take material as the carrier. The material culture of travel agency is a kind of surface culture created by travel agency employees, which consists of tourism products and material facilities. It mainly includes travel agency route design, enterprise name, enterprise logo, enterprise symbols and souvenirs, propaganda slogans, words, audio-visual and picture materials, employees' clothing and enterprise buildings. Direct externalization reflects the overall characteristics of a travel agency. The main content of enterprise material civilization is the production and operation achievements of enterprises, including products produced and services provided by enterprises.

The direct basis for improving the material and cultural level of travel agencies is whether the tourism products created by travel agency employees are qualified or excellent, and tourists have the most say in tourism products. In order to create excellent tourism products, we must start from the following aspects: first, to make the name of travel agencies louder, we should follow the short and lively, unique, easy to read and remember, artistic and vivid aspects to name travel agencies. Secondly, according to the requirements of CIS (Enterprise Identification System), the architectural style and geographical location of travel agencies are reasonably planned and designed from the perspective of long-term strategy.