How to name an accounting services company

Accounting is an important industry in the modern service industry and is related to economic development and economic security. Let me take you through it next.

Principles for naming accounting service companies

Identification: This is the symbol that distinguishes the company from other companies. It must be original and meaningful, try to avoid similarities, and make it clear at a glance.

Uniformity: The corporate name and other corporate images should be qualitatively consistent and cannot be contradictory.

Communicability: The company name is concise, clear, easy to write and easy to remember, which is a necessary condition for communication. For example, Baidu has very good spreadability.

Proprietaryness: A company must have its own proprietary concept in order to be innovative in the market.

Five elements are in order: the industry in which an enterprise is located belongs to different five elements. Therefore, when naming, the word five elements should be the same as the five elements in the enterprise's industry. Only in this way can the enterprise develop smoothly, have a bright future, and be a big player in this industry. Development, business becomes bigger and bigger.

Good math and science: The name of the company including the full name and the abbreviation of math and science must not only be auspicious, but also different industries, the choice of math and science when naming should have different emphasis.

People-oriented, use characters according to people: The five-element attributes of the characters used in corporate names should be consistent with or complementary to the happy gods of the legal representative, and the nomenclature of the Chinese characters used should be auspicious.

Nomenclature of names of people and places

There are also many companies that name their companies based on names of people or places. Since the names of people and places have special meanings, the names of companies and enterprises often named after people and places may look simple and concise, but the names will be loud and generous, and have rich meanings.

There are many such company names. Those named according to place names include Li Ka-shing's "Yangtze River Group", "Tsingtao Beer", "Yanjing Beer", "Fenjiu" and "Maotai". Company names named after people include "Wang Mazi" Scissors, "Zhang Hengchun" Pharmaceuticals, etc.

The allegorical naming method

The core of the allegorical naming method mainly focuses on the meaning of the company name, and most of them use words with good meanings, such as auspicious, Kang, Fu, Tai, Heng, Xing, Qing. Words such as , He, Fu, De, Long, etc. For example, "Quanjude" roast duck in Beijing and "Lao Fengxiang" silver building in Shanghai all use these auspicious and beautiful words. In the long-term naming process, some industry habits have gradually formed. For example, pharmacies often use "Ren" and "Tang", "Tong Ren Tang", "Huairen Tang", etc.

Phonological nomenclature

Phonological nomenclature is mainly about naming planning from the perspective of phonology. This method will judge the quality of a company name based on its pronunciation, without considering other factors. The most famous representative is "CocaCola". "CocaCola" is two words for Cock and Cold, each changing one letter, k and d both become a. "CocaCola" itself has no meaning, but its letter structure is interesting. Not only is it easy to spell and pronounce, it is also easier to remember. You can remember the name just once. The biggest feature of the name change of "CocaCola" is that it does not pay attention to the meaning, but only focuses on the loud pronunciation, easy to read and remember. Therefore, this kind of highly personalized and creative name can be found in almost every corner of the world.

Alias ??nomenclature

Although many companies do not have formal and clear trademarks and brand logos during their long-term operations, they have high social influence and subtle influence. formed their own brands. Most of these brands are colloquial slangs, and they also have aliases and nicknames. Although these brands do not have specific brand logos, due to the wide influence of these colloquial aliases, they also have the function of brands. Therefore, the operators simply used this name to expand their influence. Such as Tianjin's "Goubuli" steamed buns, Shaanxi's "Laosunjia" beef and mutton steamed buns, Shaanxi's "Pingwa" barbecue, "Da Niang Dumplings", etc.

These aliases and sayings are close to life, very kind and natural, spread quickly and widely, have great social influence, have strong vitality, and have effects that many names cannot match.

Things to note when naming an accounting service company

In line with the corporate philosophy

The name of the company should be based on the company as the starting point and consistent with the company's service purpose, so as to ensure Contribute to the shaping of corporate image. The corporate philosophy clarifies the company's business philosophy, business policies, and spiritual slogans in the form of "corporate communication". It is the origin of corporate image positioning and communication, and is also the central structure of the CI system. The corporate spiritual slogan is the specific symbol and symbol of MI. Performance is not an abstract dogma or an empty slogan. It should have the flavor of the times and reflect the personality of the company, and be enough to inspire people to move forward.

Reasonable and legal

When choosing a name for a company, you should not be confused and interpret it at will. First of all, the name of the company is required to have high cultural quality and legal knowledge related to the company name. If the company name makes a joke, it is like drawing a deformed caricature of itself, then it will be a help to the company. It is a waste of time and a name that makes negative advertisements that goes against people's common sense and legal provisions will backfire.

Clear the business project

All our companies have a business project and then plan how to operate it, and then plan how to form a unit. When naming your company, you must be clear about the projects you want to run, and the name you choose must be related to the business projects. You cannot hang a "Shangri-La Shoe Company" sign on the door of a shoe store or a sign on a hair salon. A "Bright Hair Salon". If you are dealing in "eyeglasses", you should name it around "light" and "ming". If you are doing hairdressing, you should have a touch of beauty and youth.

Determine the service objects

It should be clear which type of people the company's products are going to be sold to, and who the service objects are, right? Is it a man or a woman, or an adult? Are they still kids, are they Chinese or foreigners, are they serving high-end or mid-range, etc. If it's for men, it can't be called "Eve Health Store"; if it's specifically for migrant workers, it can't be called "Yingbin Restaurant".

The starting point should be high

Establishing a good corporate image starts with naming the company. The name must transcend time and space, lead fashion, be novel and unique, and stand out from the crowd; only a name that is the first to arrive and stands at the highest point can have a shocking and exciting effect. It will stir up thousands of waves with one stone, quickly open up the market, win customers, and stabilize the business. Live in consumer psychology. Brands such as Shi Yuzhu's "Giant Group" and "Melatonin" are enduring and prosperous because of their unique characteristics.

Intentions must be new

A good reputation is like a divine response, moisturizing things silently. Company culture is a live culture, a culture that grows rapidly, a culture that is agile, and a culture that keeps pace with the times. The core driving force that supports and leads the company culture is the company name. How dare you underestimate it? There is nothing more magical than this. Staying young forever, building evergreen foundations, and having abundant financial resources are called company culture. Lao Niu breaking the car and having an unclear name cannot achieve the goal of turning stone into gold and cannot make money at all. For example, the brand "Coco Chanel" is still the embodiment of fashion and synonymous with high-quality products.

Positioning must be accurate

Cleverly conceived and highlighted. A distinctive and charming brand name should be designed to reflect the advantages and characteristics of the company's products and show its special characteristics. charm. For example, "Coca-Cola" is a symbol of beverage, culture, and life; Pentium, Microsoft, Intel, and Lenovo are synonymous with computers; Kodak is associated with film, and Mercedes-Benz and BMW are associated with cars.

The cultural context must be smooth, and the financial context must be clear.

Lands and rivers have feelings, plants and trees know their intentions, everything has spirituality, and interaction produces benefits. If the cultural context is not smooth, the financial resources will be blocked, and hard work will not show any results; if you can understand the meaning of Zen, you can advance and retreat as freely as the financial resources are clear; only by focusing on the Qi pulse can you know the rise and fall of your career; the financial and cultural pulses are in conflict with each other, and they will become magical after harmony.

Accounting service company naming reference

Caixuntong Accounting Service Company

Chengbang Accounting Service Company

Dingxin Accounting Service Company

Dingxing Accounting Services Company

Zhengding Accounting Services Company

Xingfa Accounting Services Company

Xinfa Accounting Services Company

Zhiwei Accounting Services Company

Zhilitong Accounting Services Company