How to write the format of the planning letter

I happen to have a plan format and sample text that you can refer to. Of course, I also found it online, but I personally think it is good. I would like to add that you can refer to it if you are making clothes or other industries. Foreign development models and popular trends. Generally speaking, foreign development is one step ahead of domestic development. Hope it helps you

Planning letter

1. Basic elements of planning letter

The types of planning letters vary depending on the proposed objects and content. There is a big difference in form and genre. However, the composition of any kind of planning document must have 5w2h1e, ***8 basic elements:

what (what) - the purpose and content of the planning.

Who (who) - planning related personnel.

where (where) - the place where the plan is implemented.

when (when) - the planning time.

why (why) - the reason and prospect of the plan.

how (how) - planning methods and operation implementation.

How much (how much) - planning budget.

Effect (effect) - predict planning results and effects.

Any true business plan must have the above eight basic elements. It is worth mentioning that we should pay attention to the importance of how much and effect to the entire project. If you ignore the cost investment of the plan and do not pay attention to the prediction of the implementation effect of the plan, then this plan will not be a successful plan. A plan with only 5w1h cannot be called a plan, it can only be regarded as a plan.

2. The general format of the plan letter

The general format of the plan letter is roughly as follows:

1. Name of the plan letter

Plan letter The name must be written clearly and specifically. For example, the title of "How to Prevent Theft Plan" is not complete and accurate enough and should be revised to "Beijing Chaoyang District's Anti-Theft Plan from June to December 1994".

2. Planner’s name

The planner’s name, work unit, and position should be stated one by one. If it is a collective project, the names, work units, and positions of all relevant personnel should be written down.

3. Completion time of the plan letter

Fill it in according to the year, month and day when the plan letter was completed. If the plan is finalized after being revised, in addition to filling in "Complete on such and such month and day of certain year", also add "Revised and finalized on such and such month and day of certain year."

4. Planning goals

The goals of the plan must be specific and clear. For example, between June and December 1994, the number of thefts in Chaoyang District, Beijing, dropped by 10%.

5. Content of the plan

This is the most important part of the plan. Including planning reasons, prospect information, problem points, creative key and other aspects. The specific content will vary depending on the type of project, but it must be clear to readers at a glance. Be careful not to be too detailed or complicated, otherwise it will make readers feel boring. In addition, be careful to avoid strong words and unreasonable content. 6. Budget and schedule

Planning is a complex systematic project that requires a certain amount of manpower, material and financial resources. Therefore, a careful budget must be carried out so that various expenditures can be planned in the best possible way. Draw up a table to list the expenditure contents of the head and sub-heads, which is convenient for accounting and future verification.

The planning schedule is to turn the entire process of planning activities into a timetable, with what to do on what month and day clearly marked for future inspection.

7. The venues required for the implementation of the plan

During the implementation of the project, it is necessary to explain what venues, what kind of venues, and what forms of assistance are required. .

8. Predict the effect

Based on the information available, predict the effect of the project after its implementation. The effects of a good project are expected and predictable, and the results are often quite close to those predicted in advance.

9. Reference materials

Various reference materials that will help complete this project, including newspapers, magazines, books, speeches, internal company information, and government statistics Papers, investigation reports, etc. should all be listed one by one. Firstly, it shows the responsible attitude of the planner, and secondly, it can increase the credibility of the project.

10. Other matters needing attention

In order to make this project proceed smoothly, other important matters needing attention should be attached to the plan, such as:

Execution of this plan conditions that the case should meet.

Must obtain support and collaboration from other departments.

We hope that the leaders of the company will explain the importance of this case to all employees, so as to achieve common understanding and make full use of it.

The general format of the above-mentioned business plan is summarized in Table 2-2:

The general format of the business plan

Cover

( 1) Name of the plan letter

(2) The name of the planner must be specific and clear

(3) Time for completion of the plan letter

Text (4) The purpose of the plan Objective

(5) Planning content Main content of this planning document

(6) Budget table and schedule

Refined content (7) Planning site

(8) Prediction effect

Attachment (9) Referenced literature

(10) Other matters needing attention

[Example] :

Name:

Planner:

Planner:

Writer:

Completion date :

Foreword

With the development of the economy and the updating of concepts, people's living standards have gradually improved, and the consumer demand for health care products has also increased, which has great market potential.

The development and impact of "Sun God" on the oral liquid market has ignited the market growth in recent years. According to reports, there are more than 400 manufacturers producing oral liquids in our country, with an output value of Billions. Companies that dominate the Guangdong market include "Sun God", "Wahaha", and "Robust", and rising stars such as "Natural Drink", "Fushouxian", "Yanshenghubao Liquid", and "Tai Tai Oral Liquid" also have strong market share. The offensive enters the market. It can be seen that the demand for oral liquid is very large. Oral liquids with good efficacy are more popular among the public.

Therefore, in the face of the powerful "Sun God", "Natural Drink", "Fushouxian", etc., how can Tiantianle Oral Liquid enter the Guangdong market and occupy a place?

1: Key points of this suggestion

1. In view of the anti-aging, beauty and life-prolonging characteristics of Tiantianle Oral Liquid and the fact that "Sun God" and "Wahaha" occupy the children's market, Tiantianle Oral Liquid Lekou Liquid should first be oriented to the market of adults, especially the elderly, with adults and the elderly as the key sales targets.

2. Hold product promotion meetings, carry out holiday gift activities, publish product advertisements through TV and newspapers, and quickly establish sales points to make Tiantianle products well-known and convenient to purchase.

3. To ensure that the product will not be counterfeited, please register the Tiantianle packaging graphics with the industrial and commercial department as soon as possible or apply for a design patent (graphics and color) to the Liuzhou Patent Office.

4. Before new products enter the market, the company should introduce "CIS" (Corporate Image Strategy System), change the company's original name from "Liujiang" to "Tiantianle", and develop a new trademark at the same time, so that The trinity of corporate name, trademark and products appears in front of society and the public with an overall image.

5. The recommended implementation period of this proposal is: 1993, October-1993, and December

6. The advertising budget of this proposal is within the range of RMB410,000 yuan.

II. Market Analysis and Research

1. According to statistics, the number of elderly people over 60 years old in Guangdong Province has exceeded 6 million, accounting for 10℅ of the total population, of which 60 are in the central city of Guangzhou. 0,000, compared with 300,000 in neighboring Foshan City. The elderly are a rapidly expanding consumer group. "The elderly want a healthy life", and its market prospects are broad.

2 The competition in Guangdong is fierce, both business and official affairs are very busy, and environmental pollution makes adults prone to fatigue and disease, and some middle-aged people suffer from premature aging. "Middle-aged people need to be healthy" is expected to win over the middle-aged market.

3 At present, the oral liquid market in Guangdong is highly competitive, with various oral liquids emerging in an endless stream, and people have a wide range of choices. Therefore, it is necessary to choose the appropriate time and advertise the campaign to the public. Since people are not satisfied with general product advertisements and tend to consume emotionally, Tiantianle must seize people's consumer psychology, move people with emotion, and win the market.

3. Marketing methods

Tiantianle Oral Liquid is a new product launched on the market in the second half of this year. Due to its scientific and reasonable formula and accurate efficacy, although it has not been launched for a long time, the market The potential and social demand are promising. In order to introduce the product to consumers in the short term, expand the Guangdong market, and let the society understand Tiantianle Oral Liquid, we plan to select key points and gradually expand at different levels. The marketing method will be considered from the following aspects.

1. Present Tiantianle oral liquid to the Committee on Aging. On the occasion of the annual Elderly Day, the Guangdong Provincial Committee on Aging will hold a conference to celebrate the fifth Elderly Day in Guangzhou. Seizing this opportunity, we donated 20 boxes of oral liquid to the Senior Citizens Committee, and initially established the corporate image and "Tiantianle" brand image through the "Respect for the Elderly" and "Tiantianle" brand image, allowing Tiantianle to form a perceptual understanding among key sales groups. The specific methods are as follows:

1. Donate 20 boxes of Tiantianle oral liquid to the Guangdong Provincial Committee on Aging to distribute to the old Red Army, old heroes, old models and veteran cadres who are participating in the celebration of the fifth Elderly Day.

2 Invite factory leaders to participate in the celebration, and the factory distributes promotional materials.

3. The conference is requested to uniformly produce promotional slogans for the factory name.

4. Invite factory leaders to participate in the lottery ceremony held at the conference and distribute oral liquid prizes.

5Hold a promotion meeting in Guangzhou. Guangzhou is the main sales area for this product. In addition, the consumption level in this area is relatively high, but the current competition in the health care product sales market is fierce. Therefore, Guangzhou is the first choice as the breakthrough point.

6. The promotion meeting includes factory leaders introducing the company, the factory inviting relevant experts to introduce the formulation, pharmacology and clinical conditions, and the distribution unit signs a contract. It is planned to invite relevant personnel from commercial and medical institutions and large department stores to participate.

7. Scale and time: The regulations stipulate 250-300 people, initially scheduled for early December.

3. 3. After the promotion and advertising in Guangzhou, we will gradually select some small and medium-sized cities to gradually expand, and spend a small amount of money to conduct advertising or promotion meetings in these areas. Select the second level of exhibition points.

3. 4. After advertising in the "Lingnan Pine" magazine, a Tiantianle Knowledge Prize-winning Questionnaire will be held in the Lingnan Society Magazine at the end of the year or early next year. The purpose is to invite relevant people to discuss the lottery through question-and-answer questions. According to the relevant social activities in Guangdong, we will appropriately sponsor and participate in relevant social activities and gradually establish the corporate image.

4. Disadvantages and advantages in marketing

4. 1. Disadvantages

4. 1. 1. Competition from major players such as "Sun God" The product has a long history, a large market, sufficient financial resources, and ample advertising.

4. 1. 2. The company is not well-known in Guangdong.

4.1.3. Tiantianle compares with "Sun God" (about 10 yuan per box), "Natural Drink" (about 17 yuan per box), and "Fushouxian" (about 18 yuan per box) ), the price is slightly higher (21 yuan per box).

4.2. Advantages

4.2.1. Tiantianle contains healthy tissue fluid of human placenta, which is unique.

4. 2. 2. The taste is better.

4, 2, 3. Sales in Guangxi are promising.

4, 2, 4. Won the International Gold Award in Beijing.

5. Advertising suggestions

5. 1. Set strategy

5. 1. 1. In order to create high advertising attention rate, use suspense techniques , using human curiosity to draw attention to products.

5. 1. 2. Promote the company’s blessings and affection to society and people, and move people with affection.

5.1.3. Emphasize the unique personality of the product

5.1.4. Take retreat to advance and try to avoid exaggerated advertising.

5.2. Advertising theme

5.2.1. Please tell everyone that Tiantianle is here.

5. 2. 2. Everyone has the right to enjoy daily happiness.

5, 2, 3. Take the placenta essence and burn the glow of life.

5. 2. 4. The biggest disadvantage of this product: it cannot cure all diseases. The biggest advantage of this product: anti-aging, beauty and longevity.

5. 3. Advertising copy: Take the essence of placenta and burn the essence of life.

Tiantianle Oral Liquid is a pure traditional Chinese medicine preparation exclusively developed by Guangxi Liujiang Pharmaceutical Factory after three years of painstaking exploration.

Tiantianle oral liquid is composed of more than ten precious Chinese medicinal materials such as pearls, human healthy placenta, and wolfberry.

It has the functions of calming convulsions, antipyretic, moisturizing and beautifying, anti-aging, promoting wound healing, improving the body's anti-stress ability and improving immune function. It is especially effective for patients with various types of neurasthenia, anemia, post-illness disorders, and elderly and frail patients.

The biggest disadvantage of Tiantianle Oral Liquid is that it cannot cure all diseases.

The biggest advantage of Tiantianle Oral Liquid: anti-aging, beauty and longevity

6. Advertising design, production and release

6. 1. Newspaper

6, 1, 1 It is planned to make a series of advertisements in the two major newspapers "Yangcheng Evening News" and "Guangzhou Daily" and publish them seven times each. The specific method is: publish them for three consecutive days, and then publish them once a week, counting four times. One month (*** seven times).

6, 1, 2, Guangzhou and Yangcheng newspaper publication fees (based on seven times)

(1) 8X17.5cm area, black and white about 91,420 yuan, red set 124,446 yuan.

(2) 12X17cm area, about 141,960 yuan for black and white, 192,948 yuan for red.

6.1.3. Newspaper advertising design (omitted)

6.2. Magazine advertising

6.2.1. Planning for the elderly in Guangdong Province One advertisement (one page) in the magazine "Lingnan Pine" sponsored by the committee

6, 2, 2. Advertising price in "Lingnan Pine" magazine: NT$9,000 for the first cover; NT$7,000 for the second cover ; The third cover is NT$6,000; the fourth cover is NT$8,000. It is recommended to use the front cover

6, 2, 3. Magazine advertising design should be designed after the decision is made to publish the advertisement.

6.3. TV commercial

6.3.1. Planned to be broadcast on Guangdong TV Lingnan Channel and Guangzhou Channel first time (P1/18:31-22:45) Out, once every night, for one month (30 times).

6, 3, 2. The cost is about 153.000 yuan, and the production fee is about 15.000 yuan. (For example, if Lingnan Channel and Guangzhou Channel broadcast 30 times a month, the cost is 153.000 yuan, while on Pearl River Channel and Guangzhou Channel it is 195.000 yuan. If it is played twice a night, it will be doubled).

6. 3. 3. TV advertising creativity (see picture)

7. Expenditure budget

7. 1. Donate to the Committee on Aging’s Respect for the Elderly activities : Total expenses: 23,000 yuan, including: physical goods: 20 boxes × 14.00 = 17,000 yuan Media promotion, labor, activity fees, etc.: 5,000 yuan

7. 2. Advertising expenses:

< p>7. 2. 1. Advertising planning fee (including series creative design and original manuscript) 20,000 yuan

7. 2. 2. Media fees are based on specific media charging standards

7. 3. Promotional meeting expenses: determined by both parties based on the determined scale and requirements.

7. 4. Corporate image design: including logo (trademark), product packaging, etc. 30,000 yuan (this cost is not included in the budget of this proposal).