What is the core culture of liquor?

Conceptually, brand culture is by no means equal to corporate culture. Corporate culture is a management phenomenon that arose in the United States in the early 1980s. It is a comprehensive reflection of business philosophy, business style, value standard, code of conduct, rules and regulations and traditional habits formed in the process of business operation, and it is a collection of words and deeds of all employees in the enterprise. Brand culture means that an enterprise brands its corporate culture, endows it with connotation, and makes this connotation a lifestyle recognized and accepted by the target. Brand culture has a market, and the power of brand culture can be displayed and brought into play. Consumers should first correct the name of cultural wine: the real cultural wine is the brand culture of liquor, but we should distinguish cultural wine from narrow and single advertising wine, wine with a little cultural flavor, conceptual culture hype wine, cultural celebrity endorsement wine and so on. In order to avoid ambiguity. Culture should be a part of the connotation of liquor brand and the most important part of liquor core brand value, rather than a simple means of expression, publicity or corporate slogan. A real cultural wine should have at least four basic characteristics: ① a long history; (2) Unique technology; (3) It has a great impact on social and economic life; ④ It must be healthy wine and ecological wine. Looking at several famous traditional wines in China, they all have four characteristics. Although so far, the positioning and marketing of some traditional famous wine brands are not in place, but the overall real ownership and the precipitation after the market glitz still make these brands occupy a comparative advantage. It is precisely because of the cultural characteristics that cultural wine must have that those narrow pseudo-cultural wines cannot be brave or brave for a long time. No matter how fierce the "wine demon", "wine monster", "Dionysus", "Dionysus" or "health wine", "modern wine" and "Dao Lang wine" are, this is the only ending. Because the brand culture of liquor should have a sense of history, modernity and fashion, as well as a sense of culture and spirituality; Real wine can not only make people enjoy it perfectly, but also make people feel satisfied. Thus, in the next stage, China traditional famous wine will focus on the strategic level first, and brand culture is the eyes, wings and soul of the strategic level. Whose brand culture can't rise strongly in the wave of competition, some famous brands will lose their wings, eyes and spirit in the future. In the past 12 years of market competition, why didn't Xifeng and Dongjiu "understand"? Yanghe entered the top ten once every six years. Why did it fade out and then "Yang" again? Thinking, mechanism and marketing means are all important, but it is an indisputable fact that flying high requires wings, running fast requires eyes and thinking requires thoughts. Then polishing your eyes, strengthening your wings and purifying your mind is the first compulsory course for traditional famous wines. Consumers, consumers, consumers.