Introduce what street brands there are

Number (N)ine

There are very few Japanese streetwear brands that have successfully stepped out of the box and switched to the Hi-Fashion route. Among the rare examples, the first one is Dissolving Clothes Under Cover broke into the European market, and then Number(N)ine entered New York, USA with its decadent style, and they have already become a must-have fashion for fashionistas. Among them, Number(N)ine has recently officially landed in Hong Kong, showing off its military style. I believe it will become the number one target for fashionistas during the season change.

Number (N)ine designer Takahiro Miyashita, who has always been extremely low-key, has long been rated as a brand that can become a big success by people in the Japanese fashion industry. He founded it in 1996 Number(N)ine has achieved outstanding results so far. It even opened its first overseas store in New York, USA on August 9, 2003, which became a legend.

The name of the brand came from the fact that the designer admired a famous song "Revolution 9" sung by The Beatles. The lyrics repeated the words Number Nine, so Miyashita named the brand Number. (N)ine. Later, in 1998, he moved his specialty store from Harajuku, its birthplace, to Ebisu, which immediately became an important landmark in Ebisu.

BAPY

BAPY. BAPY (meaning Busy Working Lady) is actually BAPE, a women’s clothing brand. It is another brand produced by Nigo specifically for women. I hope this brand It can even cater to the tastes of female ape-man fans. . BAPY o designer is a girl named Kiko. . ...

Abercrombie&Fitch

Abercrombie&Fitch 》The largest American brand that has set off a global fashion whirlwind. The jacket style is specially designed for women. It is sewn with cotton fabric, breathable and comfortable, and easy to wear. Comfortable and comfortable, perfect modification, creating charming curves. The texture and comfort are different from ordinary fabrics. The fabrics have undergone exclusive special processing. They are non-deformable clothes and do not need to be washed. This allows you to save time when sorting clothes. It is most suitable for women in the new era and has classic styles.

FRED PERRY

FRED PERRY has recently made its mark in Hong Kong, Taiwan and Japan. Its famous POLO shirt has also become one of Jordan Chan’s favorite shirts, and the classic laurel logo is a reference to Wen The name of the Wimbledon Tennis Open came from the fact that FRED PERRY was the first male seed player to win the Wimbledon Tennis Open. He also won the championship many times in the future, so FRED PERRY became a professional tennis player. The words of approval certainly made the British even more applauded. As for Japan, which is the best at hyping renovations, it can be said that sales are very hot, with rush buying and supply shortages everywhere!

X-LARGE

X-LARGE. Graduated in 1988 Adam Silverman and Eli Bonerz studied architectural design at the Rhode Island School of Design. After working as an architectural designer for several years,... In 1991, with the investment of their friend Mike Diamond (a member of BeastieBoy), they opened a clothing store named X-Large. It uses an orangutan as its LOGO because of BEN DAVIS. At the beginning, X-LARGE sold BEN DAVIS products. Eli Bonerz, one of the founders, was very fond of it, so he invited his friends to design a LOGO based on BEN DAVIS for his own brand. This is how the current X-LARGE orangutan was born.

Y-3 and Yohji Yamamoto

Yoji Yamamoto, one of the most important and influential Japanese designers in today’s fashion industry. Born in 1943, his father’s second birthday Unfortunately, he passed away during the World Championships (could it be the Japanese invaders?) YOHJI was raised by his mother who was a tailor! Influenced by his mother, YOHIJ loved fashion design and worked in BUNKA FASHION COLLEGE (with NIGO-----APE's founder and Jun Takahashi (who is a fellow student) completed a degree in fashion design and established his own brand~

And established two major series, Y`S FOR WOMEN and Y`S FOR MEN, in 1972 and 1979 respectively.

The design and tailoring are full of wisdom, creativity and difficulty, transcending the boundaries of time and culture, reshaping the concept of clothing with neutral aesthetics and exaggerated proportions. The works are timeless and classic! Y-3 collaborates with ADIDAS The series is one of the most watched CROSSOVER works in recent years!!

Neighborhood

Neighborhood originated in 1992, formerly known as Neighborhood?NYC (NEW YORK CITY), originally in the SOHO district Sold at UNION. The design style at the time was because the designer was an American, so the design style at that time was more inclined to military patterns and simple graffiti. Although Neighborhood has not become a first-class brand in the United States, it has been stationed throughout the country since its debut. Asian markets, especially Japan. According to UFO, the owner of UNISEX, a famous street store in Hong Kong, the situation is somewhat similar to SOCIAL STUDIES, which is also from the United States. In recent years, TRANSACTION has handed over the copyright and design to the Japanese, so GRAPHIC also has some Japanese design. Their intentions and characteristics can be seen in the simple font design.

super lovers

Superlovers was founded in 1988, with love as its basic theme, and its style is based on the UK CLUB of the 1980s

Based on FASHION, and taking HAPPY & HIPPIE as the impression, in that most sensitive era, it proposed the street style of SUPER LOVES

popularity. Its product categories mainly include clothing, backpacks, watches, glasses, socks, shoes, etc. ~

loverhouse

Mainly KEN&MERRY and their partners, launching a series of clothing and Groceries and other products. And regularly publish new patterns or new character introductions in each issue of Japan's CUITE magazine.

Hectic

Hectic is a big Japanese fashion brand. It is strongly supported by many Hong Kong artists such as Edison Chen. The excellent patterns and T-shirt materials are the brand features that maintain its popularity. With a light PUNK style~

BEAMS BOY

Beams Boy, a subsidiary of Beams with a history of more than 20 years in Japan, is very popular for its unique design and has become a leader in Japanese girls’ fashion. represent. In the early summer of 2005, I.T officially announced the opening of its first Beams Boy store in Hong Kong. The Beams Boy brand has always been very popular in Hong Kong. The opening of its first store immediately became a must-visit new shopping spot for fashion lovers who love Japanese streetwear.

Beams, founded in 1976, has a history of almost 30 years, and its works have always led and influenced Japan's fashion trends. As for its brand BEAMS BOY, which focuses on cute girls' clothing, it opened its first independent store in Shibuya, Tokyo, in April 1998. It now has 24 sales points in Japan.

Leading trend culture

Beams’ creative mission is not just a piece of clothing, but to reflect trend culture through its works. In addition to emphasizing its own quality, its works have also become part of the influence on the future, as Beams continues to expand its fashion empire and launches a variety of products for different ages and classes. Each one is full of unique personality and message, in line with the needs of modern people. The pace of life, so it is no exaggeration to say that Beams is the leader of the trend.

PAUL FRANK

Seven years ago, designer Paul Frank sat on a sewing machine and used red sterile artificial leather to create a big-mouthed monkey named Julius. Since then, this big-mouthed monkey Julius An expressionless look appeared on his pajamas and wallet. It started on a small scale, but now? What an amazing "Monkey Business"! A popular accessory company that generates millions of dollars in sales. The image of Julius the Big-mouthed Monkey is very attractive to the younger generation, and the products are very popular around the world. Movies like "Kingsman/Episodes 2-3", "American Pie/Episodes 1-2", "Fake Dad", and "Hot Girl". MTV, E!, Dharma and Greg, Mad TV, Ally McBeal in TV. Traces of it can be found in thematic popular magazines such as Seventeen, Vogue, InStyle, Glamor, W, etc.

Paul Frank does these things very well! However, what really makes them look so special is this: they are made from a material that is rarely seen these days – Vinyl. Vinyl is not only as durable as leather, but it is not obtained from animals, not to mention, it looks better than leather! What a perfect gift for Paul's original design concept! In addition to accessories, the company branched out into sports and leisure apparel in 1999, developing a series of sportswear with youth as the theme and distinctive patterns. Recent additions include collections of lingerie, travelwear, sleepwear, furniture and sunglasses.

"Paul Frank is your friend" has always been the refreshing spiritual slogan of the product! Paul Frank, now 35 years old, leaves his signature on the products; special colors and handwork, presenting products that people can't put down. Like the early days when he was making guitar straps for the band and helping the company design a series of peripheral products, he still loves the Singer sewing machine that accompanied his success.

With the success of the big-mouthed monkey Julius in the market, Paul Frank created more animal-related cartoon characters. First, the giraffe Clancy joined the ranks, and the polar bear Issac was well-named. Skurvy also uses his skills to create a very cute impression on the skull.

Paul Frank used a sewing machine to make a gift for his friend Ryan Heuser. Ryan, who was originally handling corporate relations at Mossimo Company, changed his mind and chose to work in New York because of Paul Frank's gift. Porter Shores' own parking garage launched an unsuspecting future venture for $5,000.

"I trust Paul" - Ryan Heuser, 29, chairman and co-founder. "I knew he had real talent and I knew I could make his invention marketable," so he left the company he founded with his friend John Oswald, now 35, in 1997.

It was founded in 1997. At first, it was only in relatively special image stores, such as X-Large Store. Paul Frank merchandise can now be found in more than a thousand stores around the world, including large department stores such as Nordstrom, Bloomingdale's, Urban Outfitters, and Kitson in the United States, Colette in France, Harrods in London, and Beams in Japan. Authorized exclusive agents include Japan, Canada, Europe, Taiwan and Australia. In order to enhance the conscious image of the trademark, eight image flagship stores were expanded in Los Angeles, Newport Coast, San Francisco, New York, London, Tokyo, Osaka and Ginza.

BAPE

Bold Japanese fashion must have started with BAPE. Without NIGO, everyone would not know Harajuku.

Since the brand was founded in 1993, NIGO's popularity has never stopped, and it has become extremely popular recently! In addition, NIGO will also film a cameo in "LOST IN TRANSLATION", which was selected as one of the top 30 romantic movies in Tokyo. It seems that NIGO is suspected of attacking the film industry; NIGO also specially invited the popular NEPTUNES from the United States to be responsible for SAMPLING, together with BAPE SHOW mobilizes to produce the latest album NIGO(B)APE SOUNDS.

ANDRE, the top artist in the French graffiti world, held an exhibition titled "TOKYO LOVE GRAFFITI" at BAPE GALLERY to release the power of love; ANDRE is France's chief graffiti master and joined the street GRAFFITI world in 1985. I like to paint ghost-looking MR.A dolls on street signs, building exteriors, decoration shops, iron gates, etc. On the eve of Valentine's Day in 2001, ANDRE suddenly established the "LOVE GRAFFITI" organization. Just register your lover's name through the Internet, and ANDRE will help you send out a declaration of love on the streets of France, and will even help you take photos as a souvenir. This romantic graffiti world attracted NIGO's attention, and they decided to officially cooperate with ANDRE. In addition to continuing to invite ANDRE to be the designer of BAPY, they also held a "TOKYO LOVE GRAFFITI" event with ANDRE during Valentine's Day in 2004. "exhibition.

UNDERCOVER

UNDERCOVER designer Jun Takahashi was born in Japan in 1969. He already had a strong interest in fashion design when he was in school. After studying fashion design at Bunka Fashion Institute in 1989, he has He worked in a fashion store in Shibuya until he opened the NOWHERE store in Harajuku with NIGO, the designer of A BATHING APE, in 1993, which immediately made him famous!

Then he founded a clothing brand with his friends in 1994 UNDERCOVER, in the same year, founded the cooperative brand AFFA with the fashion godfather Hiroshi Fujiwara. Jun Takahashi and his brand UNDERCOVER became the top name in Harajuku. UNDERCOVER's design not only focuses on men's clothing, but also has excellent women's clothing series!

VISVIM

The rapid rise of VISVIM is directly related to the "Godfather of Japanese Fashion" Hiroshi Fujiwara's personal demonstration of its products on many occasions. It has become a law that anything Hiroshi Fujiwara wears will become a thing of hype among fashionistas. Whether it is FBT or the SKYNARD RING MOCCASIN launched in cooperation with FRAGMENT, they have received the support of this "godfather"; therefore, VISVIM has been able to successfully rise to the top and become a famous fashion brand.

In fact, the founder of VISVIM, designer HIROKI NAKAMURA, has always had a close relationship with Hiroshi Fujiwara and has collaborated many times. When Seiko Nakamura was working as a manager at GRAVIS, he had created a wave of craze for the brand. After establishing VISVIM on his own, he won the support of many friends and the products he sold were always successful.

VISVIM, established in 2000, not only received the support of Hiroshi Fujiwara, but also played many tricks. In addition to using functional materials (such as GORE-TEX) with simple designs, the most powerful trick is to re-integrate classic shoes with new elements and bring them back to life. For example, the famous DECOY DUCK BOOT is based on the classic leather boots of L.L.BEAN in the 1970s. The SKYNARD RING MOCCASIN launched today is also designed based on HERMES leather shoes. Taking the strengths of others and combining them with your own creativity to create unique works is VISVIM’s unique ability.

Excellent marketing strategies and friendly relationships with major fashion brands and fashionistas have also increased VISVIM's popularity. Although VISVIM has only been around for 5 years, it has cooperated with major well-known brands such as UNDEFEATED, ZUCCA, NEIGHBORHOOD, FRAGMENT, S.O.P.H and GOODENOUGH, and launched many shoes in the form of CROSSOVER.

This has also made VISVIM's products quickly become a favorite among fashionistas.

In addition to various shoes, the current clothing series launched by VISVIM uses WORKER STYLE with OUTDOOR elements, including windbreakers made of GORE-TEX and washed jeans modeled on 501. An anticipated work.

stussy

STUSSY is both popular and classic

25 years ago in 1980, SHAWN STUSSY started selling on the LAGUNA Beach in California. When he was buying surfing clothes and supplies, he might not have expected that his name would be sought after by countless people in the future, and even worship him.

At that time, SHAWN STUSSY founded the "STUSSY" brand, and the origin of the brand also has an interesting story: STUSSY himself also liked surfing. He thought the graffiti signature he designed was cool, so he made it Wrote it on my skateboard. Others also thought it was very beautiful after seeing STUSSY's signature. Some people will ask SHAWN STUSSY to help them paint graffiti on their skateboards or clothes. In this way, STUSSY's graffiti name spread along with his works and became known to more and more people.

Gradually, SHAWN STUSSY came up with the idea of ??printing graffiti signatures on T-SHIRT and selling them in bulk. The response was very good. After the business grew, SHAWN STUSSY opened a company selling surfing clothing and supplies, and launched the brand "STUSSY", and the graffiti name naturally became the brand trademark.

This type of clothing with a strong casual style quickly became popular, and SHAWN STUSSY began to consider expanding STUSSY's business scope. In 1985, he began to enter the fashion market and quickly achieved success. From surfing to fashion, STUSSY completed a very difficult transformation.

At the same time, STUSSY also began to enter the skateboard market. It should be said that this transformation from surfing to skateboarding is relatively normal. Of course, SHAWN STUSSY will not let go of the streetwear market. He added the designs of skateboarding clothes, work clothes, and old school uniforms to STUSSY's clothing design, forming another type of street clothing that is different from the original style. At that time, the streetwear industry was also facing changes. The birth of new brands and the popularity of large-size clothing...STUSSY took advantage of this rare opportunity to establish its important position in the field of streetwear.

In the process of STUSSY's rapid development, it continues to absorb regional cultures from outside the United States, such as the United Kingdom, Japan and other countries, as well as music, art, graffiti and other artistic elements. Among them, Japan has played a great role in promoting and developing STUSSY. It has turned STUSSY from a simple popular brand into a high-end brand with great collectible value. Coupled with the retro trend that emerged from the end of the last century, STUSSY, as an old street brand, has naturally attracted more and more attention.

Today, STUSSY’s styles are more diverse, from surfing to skateboarding, from fashion to street brands, and even from REGGAE (reggae music) to hip hop, STUSSY is unique in any style. No matter how the trend changes, STUSSY’s status cannot be shaken.

Twenty-five years have passed, and STUSSY has always been at the forefront of fashion. Popularity is like a rebel, rebelling against the classics. But over time, fashion transforms into new classics. STUSSY relies on each of its products to create such a popular classic in a quarter of a century. When STUSSY holds a series of commemorative activities for its 25th anniversary, let us stop and pay our deep respect to it.

Stussy Introduction This brand was founded by Shawn Stussy in 1980. Before that, he always liked to surf for others at Laguna Beach in California, USA, and signed Stussy's signature on his own surfing version. . Later, more and more people came to him for autographs... One day, Frank, a clothing manufacturer, asked him to cooperate and print his signature on T-shirts for sale, and a brand was established.

Later, Hiroshi Fujiwara, the godfather of fashion in Harajuku, Japan, strongly promoted this brand, and it finally became popular in Japan. Later, the craze spread to Hong Kong and Taiwan... and became a legendary brand of streetwear.

At first, Stussy’s design elements were only centered around surfing, and later moved towards diversified designs such as X-Game. Most of Stussy’s design elements are skulls, crowns, Jamaica, black culture, Old Skool and other elements for copy, paste, etc.

Stussy is actually not very popular in the United States. On the contrary, with the help of the Japanese, it dominates the Asian Street Wear market. For this reason, the current design style is similar to that of many Japanese brands. The brands are very similar!

supreme

The success of SUPREME, or the success of American streetwear, has to be mentioned: JAMES JEBBIA. When he was in his 20s, he came to New York to start his streetwear business, which he had loved since he was a child. At first, he assisted in the development of street brands such as UNION and STUSSY, which were well received.

In 1994, JAMES JEBBIA was inspired by skateboarding, HIP HOP and other cultures, and opened SUPREME, the first skateboard-focused fashion store. He actively developed functionality and diversification, making SUPREME change from a single skateboard to The brand has become the leading street fashion brand in New York and even the United States.

In 1997, SUPREME was introduced to Japan. Through cooperation with the Harajuku brand, SUPREME quickly became popular in Japan. Since then, SUPREME has become one of the biggest street brands in the world.

evisu

In 1991, HIDEHIKO YAMANE founded the classic old-style jeans brand EVISU in Osaka. The founding period of the brand coincided with the popularity of VINTAGE JEANS, and EVISU became a symbol of the "post-501 era" Representative, the original classic jeans elements and fashionable street style make it quickly become famous and become Japan's top jeans brand. Eye-catching photos of big names such as CRAIG DAVID, Beckham, and ALL SAINTS wearing EVISU shirts are often seen in the media. In addition to being loyal to the original antique models, YAMANE's designs are also full of humor and subversive spirit. No matter how good the sales performance is, they still insist on a very small output and a large amount of hand-made feeling. Buy EVISU at VINTAGE JEANS fans Gradually, it became a collection.

At the end of 2003, HIDEHIKO YAMANE accepted an exclusive interview with "City Pictorial" and recalled the creation of classic old jeans: "The jeans made at that time were certainly not as good as those made now. It was done so perfectly, but the whole process was full of fun. In fact, many of the elements I see now originated from a random idea at the time - such as this seagull-shaped logo, which I felt after the entire process of jeans was completed. Something was missing, so I randomly drew a seagull on the back pocket, which was like a random graffiti. At first, I drew the seagull mark on every pair of pants by myself...I love classic old jeans and everything about them. The details are obsessive, such as fabric texture, fabric labels, back pocket shapes, studs, seam patterns... I am very interested in all the technologies related to making classic old jeans. But these technologies were all 40 years ago. It seemed that no one cared about the matter before me, and it did take some time to find it..."

The EVISU brand of pants is super expensive in Japan. In 1991, a brand called HIDENHIKO The Japanese at YAMANE bought a Levi's denim loom, used this loom to make some denim, and made a pair of jeans by hand. The design and production were all made using antique jeans production techniques. There is an M on the back of the trouser pocket. The seagull-shaped logo is full of humor and street sense. This kind of jeans called Evisu has since become a hot product pursued by young people. A pair of very street jeans does not match the luxury goods with a shelf, but a pair of Evisu NO.1 It sells for 3,000 yuan, and the limited edition sells for more than 5,000 yuan. Listen to the luxury declaration of the pursuer: "If you have an impressive figure, you can't wait to wear a white T-shirt and Evisu jeans every day, and wear it with a Rolex watch. Maybe it will be nicknamed 'EVISU' by then. Handsome guy, listen, how free and stylish this is." This is the luxury attitude of young people. It has nothing to do with lofty status. What is important is to subvert the sense of grandeur of luxury goods.

The current hot seller is Japan. Top jeans brand Evisu (several thousand yuan per pair). This is a Japanese brand that is wildly sought after by Japanese youth. Even David Beckham could not resist its magic. He once bought a pair for 25,000 pounds and had 18 Carla's Evisu jeans with gold buttons and gold stitching