See how brokers teach brain cells to dry up.

This summer, all securities companies are busy with the issue of "proper management". In addition to system upgrade and double recording, investors' education and publicity are not sloppy.

Investing in education doesn't seem very pleasing. How to convey it to investors in a more novel and acceptable way to achieve the purpose of investor education is a great test for brokers. Brokers can be said to have exhausted their creativity, and various WeChat tweets, interactive games and small videos frequently appear.

It is particularly noteworthy that the investor education content broadcast by Galaxy Securities, including hand-painted posters, K-line games, red envelopes, etc., is not only novel in form, but also several WeChat tweets have received a high reading of 65,438+million+.

Three publicity modes

First of all, in the word class, central china securities launched an "Appropriateness Classroom" on WeChat platform to educate investors to "master the new rules of appropriateness management and be qualified and appropriate investors", which mostly came from two documents: Measures for Appropriateness Management of Securities and Futures Investors and Implementation Guidelines for Appropriateness Management of Securities Operating Institutions.

Secondly, games, an interactive little game, arouse the enthusiasm of investors and master new knowledge in playing. Give two examples:

Jianghai securities: If you are from the technology financial circle, do you dare to play such a high-end evaluation? Jianghai securities launched the "Financial Examinations Institute" answering game, the topic content also involves appropriate sexual knowledge.

Answering questions seems very popular. Coincidentally, Hualong Securities has also launched a similar game, and there is also a very vivid name "Xiao Ming answers questions". Xiao Ming Q&A is a web version of flash investor education game launched by Hualong Securities. Divided into five levels, customs clearance forms, including stocks, funds, bonds, Growth Enterprise Market, Shanghai Stock Connect, margin financing and securities lending, individual stock options, New Third Board and so on. From easy to difficult, from shallow to deep. In the form of games, help investors fully understand the knowledge of the securities market and gain the pleasure of knowledge growth in the game.

The length of the page Xiao Ming answered is this:

Galaxy Securities: There are frequent patterns in new media, and the combination punches are flying up and down.

Regardless of the means or results, Galaxy Securities has spent a lot of effort on the promotion of this investment: almost all kinds of tricks such as WeChat tweets, interactive games, comics and video clips have been used. A related person from Galaxy Securities said that this is mainly due to Galaxy's leading position in the media and the promotion strategy of combination boxing.

As for the effect? Galaxy Securities basically maintained a high reading volume of 65,438+million+on its official WeChat platform, killing a group of peers.

Let's take a look at the new media publicity pattern of Galaxy Securities. First, interactive games. Galaxy Securities promoted an interactive game called "Everyday K Line" on its official WeChat official account, which made investors enhance their trading awareness and risk awareness. Participating in the game also has the opportunity to get a WeChat red envelope to encourage investors' enthusiasm. This game has tens of thousands of registered users in less than a month. On the first day of the activity, the server was temporarily shut down due to too many registered users.

Secondly, Galaxy invited compliance officers to record a short video "Risk You Know" in a high profile, and warned uncles, aunts, brothers and sisters of various traps and risks that investors may encounter in their daily lives through real cases and in the simplest language. Tencent's link shows that almost every short film can easily visit more than 10,000 people, and from the message area at the bottom of the video, we can see that many sensitive words such as "stock god", "financial management on behalf of customers" and "flying orders" are relished by investors. It seems that the original boring teaching content has been pushed to investors by new media, which is quite pleasing.

Another trick in the combination boxing is the original hand-painted WeChat, a specialty of Yinhe Guan Wei. Instead of a serious sermon, we use a group of hand-painted snails, cacti, wine glasses and high heels to express the theme of "knowing yourself objectively and investing in the right place", which can be described as a brain-opening and amazing effect. It is said that this group of posters has been highly affirmed by the regulatory authorities ~ ~

"Hand-painted posters, games, red envelopes and even small videos have gone up. We can't help but sigh that we can do something that looks less pleasing with the attitude that investors like. This is an improvement for our traditional brokers and a change in attitude. " The relevant person in charge of Galaxy Securities said!

Next, we will wait and see what new tricks brokers have in investor education.