About News Headlines and Leads

A news headline is a short text used to reveal and evaluate news content.

how to summarize news headlines? We should master the following four principles: first, accurate and rich information, popular and concise, so that the audience can see at a glance. Second, highlight the main news points and few figures, so that the audience can have a clear understanding of the news theme at a glance. Third, novel and original ideas are catchy and refreshing. 4. Rhythmic and dynamic words, whether summarizing or condensing news content, should avoid drowning those wonderful facts in plain and boring words, and should try to turn static into jumping, abstract into concrete images, and dry and boring into life.

news lead is the core link in the whole news. To summarize the news lead, we should pay attention to the following matters:

1. We should grasp and highlight the most important content, and don't put a lot of information into the lead;

2. The wording should be direct and accurate, not abstract and vague.

3. Emphasize the content, results, status quo, significance and characteristics, and don't get entangled in the process or minor details;

4. Pay attention to the reliability of information sources, check the content information as much as possible, and don't easily approve or deny bizarre or seemingly reasonable content;

5. Have a critical awareness and don't accept the contents and conclusions provided in news articles without analysis;

6. Make things and problems clear, and don't throw content or information that you don't understand or have little to do with the target audience to the readers;

7. Pay attention to objective balance and don't make subjective comments directly;

8. Pay attention to the expression of audit language, and don't make mistakes in common sense, logic or terminology.

9. The lead should be shorter, shorter and shorter.

I hope I can solve your problem.