Hospital flyer design

A creative and well-designed flyer can help your brand stand out from the competition. So, what are the characteristics of a good flyer? A good flyer should attract readers' attention, clearly display information, interest them, encourage them to take action, etc.

1. Choose the correct brochure design size

There are many sizes of brochures, and each size is suitable for different purposes. Below are the most common flyer sizes summarized by Zhonghui Design and their suitability for each type of event.

A7-suitable for handing out flyers on the street, small enough to fit in your pocket.

A6 - postcard size, perfect for handouts or dropping through the letterbox.

A5 - The most common size for letterbox distribution of leaflets, such as takeaway menus and invitations.

A4 - Standard paper size, often used as menus or guides to display large amounts of information.

A3--More for display purposes, such as posters or advertisements nailed to the wall.

When organizing a specific promotion or considering various distribution methods, remember to use different paper sizes.

2. Make the leaflet look more professional

Choose high-quality, professionally designed leaflets are very different from ordinary leaflets, for example, professional and high-quality Publicity can get you a new customer, while a general flyer can make you lose a customer. Furthermore, unprofessional flyers not only fail to reflect the connotation of the brand, but may even have a negative impact on the company.

Also, good flyers must also choose some professional printing. This can improve your image and build confidence that you are the right choice for your customers.

3. Write a powerful leaflet title

Many people will pick up the leaflets or leaflets delivered to their door and throw them away after one glance.

This means that we have a relatively short window of time to attract their attention. Do not use the company name or product category as the title at this time. Instead, create a tagline that generates some interest.

Find out what matters to your customers and incorporate that into your influence. Catchy titles are useful, but they need to be relevant to what your business and the rest of the design are presenting. Additionally, discounts or sales work well in getting readers to pause and read your flyer or leaflet in more detail.

4. Use the language of sales

Language is a powerful tool.

When we choose the language of a flyer, it should evoke certain feelings in the audience and convey how the company is best for them, whether they are ordering dinner or purchasing a product or service.

Incorporate eye-catching content such as "exclusive", "free", "bargain" or "earn" according to the information content and background of the leaflet.

5. Choose a powerful image

As the saying goes, a picture contains a thousand words. Its eye-catching visuals are more effective than 500 words of text.

Research shows that images display information that is digested more quickly by readers. Therefore, it is important to include images and logos in your flyer and leaflet designs as it helps to enhance your business image. That said, make sure the image is relevant to what you’re trying to say or the brand image you want to portray.

6. Be concise – less is more

In today’s world, content must be digestible, readable and concise.

The same goes for any flyers or brochures you distribute. Communicating your message in the shortest possible time is the first step in achieving publicity results.

Be authentic and only talk about what you know and believe. In a crowded brand marketplace, perceived authenticity is highly valued.

7. Make the leaflet easy to read

Presenting information in an easy-to-read way is the only way to quickly convey your point of view, such as:

Add a call to action (CTA).

What do you want people to do after reading your flyer? Include your business phone number, or information on how to get involved in your program or event.

Consider spacing. Leave some space for the flyer. If you squeeze your text into a small corner of your design, it will make it unreadable and unattractive.

8. Try different distribution methods

You don’t need a huge budget to print your flyers and design flyers. It is recommended to try a few things first to see what works best for you and your target audience.

First, test whether the market and some members of the public will accept your product. Experiment with different messages, titles, images and even paper types to find the one that works.

You can try and make mistakes at the beginning. Be sure to monitor the success of each variation, and the ones that give you the best results are the ones that get reprinted.

9. Effective Distribution of Flyers

There are several ways to distribute flyers, including handing them out on the street, through mailboxes and to other local businesses. Try different approaches to see what works best for your brand.

If you are using an outside company, be sure to give them clear instructions on who to target and in which areas to distribute leaflets and flyers.

10. Track Flyer Results

A well-designed flyer may grab the attention of potential customers, but the only way to successfully monitor its effectiveness is to track it.

The success of each flyer or leaflet can be tracked by printing a different phone number, promotional code or even a QR code on the design.

Only by tracking your activity will you be able to see what kind of responses you received and whether your distribution was successful.