Urgent! ! Can homophones be used as advertising slogans? What are the benefits?

National legislation stipulates that homophonic words cannot be used in idioms, that is, words in idioms cannot be modified. But it is not completely prohibited. There used to be an advertisement called "Play with Beauty", which homophoned "Perfect Woman", but it was banned because many people habitually called it "Play with Beauty". Therefore, although homophonic words can express a variety of meanings and let consumers understand the essence of advertising, they are also easy to be targeted and have a negative impact!