How important is corporate culture slogan?

What is a corporate culture slogan?

Corporate culture slogans are also called: corporate culture wall charts, corporate culture slogans, corporate promotional slogans, etc. Corporate culture slogan is a way to reflect corporate culture. It plays a role in promoting corporate culture, enhances the overall image of the company, and enhances corporate cohesion.

The nature of the corporate culture slogan is that it is the "commander" of the company's business activities; it is the "ideological guide" for the company's actions, and it plays an irreplaceable core role in the business development of the company. Just as a country or a nation must have cohesion to develop and grow, an enterprise also needs cohesion to succeed. Corporate culture slogans should also include publicity to the outside world, allowing the outside world to understand the company's business philosophy and culture, in order to seek greater social value recognition.

The function of corporate culture slogans is to constantly educate employees on their code of conduct and thoughts and behaviors, correct them everywhere, avoid deviations in corporate culture, play a good role in regulating and guiding employees, and at the same time demonstrate the company's cultural connotation and enhance corporate image.

The main functions of corporate culture slogans

Guidance function

Corporate culture slogans can guide the value orientation and behavioral orientation of the entire enterprise and each member of the enterprise. It is specifically reflected in two aspects: first, it plays a guiding role in the thoughts and behaviors of individual enterprise members; second, it plays a guiding role in the value orientation and behavior of the enterprise as a whole.

Cohesion function

The cohesion function of corporate culture means that when a value is unanimously recognized by the employees of the company, it will become a kind of adhesive force, cohesion from all aspects. Its members come together to create a huge centripetal force and cohesion.

Incentive function

Corporate culture has the effect of causing corporate members to have a high mood and enterprising spirit from within. Corporate culture satisfies multiple needs of employees and can use its soft constraints to adjust various unreasonable needs. Therefore, positive ideas and codes of conduct will form a strong sense of mission and lasting driving force, and become a yardstick for employees' self-motivation.

Radiation function

Once the corporate culture forms a relatively fixed pattern, it will not only play a role within the company and have an impact on the employees of the company, but also through various channels (publicity, interactions, etc.) have an impact on society. The dissemination of corporate culture is very helpful in establishing a company's image among the public. Excellent corporate culture has a great impact on the development of social culture.

The significance of a corporate culture slogan is to gather team morale, guide employee behavior, show corporate connotation, and enhance the company's image!