Copy of supermarket promotion poster-slogan of supermarket weekend activities, how to send a circle of friends

Copywriting of Mid-Autumn Festival promotions in supermarkets (6 practical articles)

There will be many activities in a year. At this time, the boss or teacher will ask us to make an activity plan. The activity plan refers to a written plan designated for an activity. Do you know how to write an activity plan? I collected and sorted out "Copywriting of Mid-Autumn Festival Promotion in Supermarket (6 practical articles)", hoping to help you, please collect it.

Copywriting of Mid-Autumn Festival Promotion in Supermarket (6 practical articles) 1

Theme: Celebrating and celebrating Mid-Autumn Festival

Contents:

1. Mid-Autumn Moon Cake Exhibition

Activity mode:

1. Exhibit various mooncake gift boxes and bulk mooncakes from different manufacturers, and display them in various ways, giving people a rich feeling. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.

The display area can be divided according to the filling of moon cakes, such as meat-filled moon cakes, sugar-free moon cakes and fruit-filled moon cakes. At the same time, some well-known brands of moon cake counters can be opened.

2. Launch Mid-Autumn Festival gift package: package moon cakes with other health care products and divide them into several files, such as 88 yuan, 188 yuan and 288 yuan.

In Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they also buy other gifts, usually health care products. Combining moon cakes with other gifts is convenient for customers to buy.

3. Making moon cakes on the spot: Last year's moon cake storm may still have a shadow in many people's minds. In order to get rid of this psychology, making moon cakes on the spot is a good method, and it can be made in conjunction with manufacturers.

2. "Bring the Moon Home"

During the shopping in 1 yuan, I sent a key chain with the moon hanging on it. The key chain of the moon has various shapes and is exquisitely made. It is engraved with some words of blessing, such as happy Mid-Autumn Festival, wishing you happiness, peace and happiness, and some poetic words describing the Mid-Autumn Festival and the moon.

operating instructions:

1. Keychains are customized by shopping malls, and the customized quantity is determined according to the sales of shopping malls, and the customized cost of each keychain is controlled within one yuan.

2. Carve the name of the shopping mall on the key chain, which can also be combined with greetings, such as "_ _ Happy Mid-Autumn Festival from the shopping mall".

3. Take the shopping receipt to the designated place in the mall, one in 1 yuan, two in 2, and so on. Stamp the receipt after receiving it.

3. Full Moon "Ten Minutes" Shoppers

Activity Time: _ _

Shoppers last for "ten minutes", and all the goods purchased during the snapping time will be 2% off. The discount will be calculated at the cashier's desk, subject to the settlement time at the cashier's office, marked by the music time in the mall, and the snapping time will start when specific music plays.

operating instructions:

_ Do not inform the specific "snap-up" time in advance, and pay attention to maintaining the order at the scene.

_ indicate that some commodities will not be snapped up, and put up posters at the scene.

_ this activity can also take the practice of returning 3% of the payment amount for the goods purchased during the rush hour, and collect the refund amount at the service desk with the amount and time on the shopping receipt.

note: supermarkets can offer daily specials for Mid-Autumn Festival, and offer two or three kinds of ultra-low-priced goods every day, so as to promote the sales of other goods through ultra-low-priced goods. These ultra-low-priced goods are related to the Mid-Autumn Festival to some extent, and compared with other shopping malls, these goods should have an absolute competitive advantage in price.

4. Like to take a "family photo"

After shopping in 2 yuan, you can take a 5-inch photo on the spot as a souvenir with the shopping receipt.

Time: the day of Mid-Autumn Festival)

Location: the square in front of the shopping mall

Co-organizer: a certain photo studio or a certain film company

Operation instructions:

_ A scene can be arranged on site, or a pavilion can be built to create the ancient charm of Mid-Autumn Festival, or a modern reunion and festive scene can be arranged.

_ Take the name of the mall, and you will remember the mall when you see the photo later.

5. Special service measures:

For many customers, mooncakes are bought, and the types and prices of mooncakes in various shopping malls are similar, because ordinary customers choose to buy them nearby, which is more convenient. How to make customers more convenient, and how to attract customers to buy from other shopping malls, we need to introduce distinctive service measures.

1. Telephone ordering of moon cakes: Announce the ordering telephone number of moon cakes in newspapers, bulletin boards and posters of shopping malls half a month in advance. Anyone who buys moon cakes over 1 yuan will be delivered directly to the door, and the unit can enjoy a 1% discount for collective purchase.

2. moon cake customization: cooperate with manufacturers to launch moon cake customization service, and announce customization telephone number and specific customization method. After all, customers' taste needs are different, and some special customers will have some special requirements. The customization of moon cakes is not only an expansion of the service content of shopping malls, but also reflects the merchants' consideration for customers from the details.

4. Moon cakes are delivered and delivered on behalf of others: anything in the urban area is delivered directly to the home; Anyone from other places will be sent home by express delivery, such as post office. This service can be charged a certain service fee, such as 1 yuan. Busy people living in the city, maybe for various reasons, you can't give gifts to your family, elders and friends in person. The shopping mall will do it for you, hand over your gifts to them and send sincere wishes.

Brief introduction of other activities:

1. Mid-Autumn Festival dining feast: In addition to eating moon cakes, the whole family will have a reunion dinner together. Shopping malls and supermarkets can interact with the catering industry, cooperate with a catering hotel, offer a 2% discount coupon for shopping in 3 yuan, or draw a lottery to give free dining coupons.

2. The beautiful scenery of Mid-Autumn Festival is of course accompanied by singing and dancing. You can contact some amateur singing and dancing groups to the shopping mall.

## Ending

Copywriting of Mid-Autumn Festival Promotion in Supermarket (6 practical articles) Part II

1. Purpose of the event

In this promotion, the enterprise starts with the purchase of goods, and the suppliers and manufacturers of related products make promises to consumers (mainly by some related print advertisements and in-store POPs). Secondly, there are a series of thematic promotional activities in the store, such as: 1. From the goods, through the series of thematic activities of "delicious breakfast" and "green affection", we can be a good consultant for customers in shopping, guide consumption, and improve the price and quality image of our store. 2. From the detail service, a supermarket has three chain stores in this city, and its direct rival is a local private supermarket with 11 chain stores. Therefore, we can expand consumer groups and find potential consumers through "buying goods outside".

With the help of 9.1 Teachers' Day and Mid-Autumn Festival, this activity is positioned as "emotional promotion" to create demand for consumers, so as to publicize corporate culture, find out the differentiation of enterprise management, and finally enhance customer loyalty.

II. Activity time

The first stage is September 8-September 1

The second stage is September 24-September 29

III. Activity content

Central theme: Mid-Autumn Festival is full of eyes and healthy taste is spreading!

Theme 1: Green Passion

1. Select some or all goods with "green food logo" in the store as special targeted goods for centralized promotion.

2. Carry out on-site quarantine on the vegetable area and fruit area in conjunction with the relevant local national health departments and make relevant certification marks.

Theme 2: Rest assured and send acacia with gifts!

(1) Venue: Exhibition Hall of Supermarket Center

(2) Mode of Activity:

A. First of all, in the early promotion, the supermarket planning department should make a print advertisement for the suppliers who participated in the exhibition and made on-site or the producers' commitment to commodity quality.

B. strict hygiene requirements must be carried out for all the staff involved in making moon cakes.

C. There are three small production platforms on site to make shopping experience fun, and give material encouragement to customers who participate in production (prizes are provided by manufacturers)

IV. Publicity methods

(1) 1 special cards specially designed for this thematic promotion

(2) three local newspapers and 5, print advertisements

(3) stores.

5, yuan for all kinds of pop in the store;

the coordination cost of relevant departments is 5, yuan;

the cost of "buying a car outside" is 3, yuan;

other expenses are 5, yuan; Total * * * 163, yuan

VI. Sales forecast

The sales of moon cakes are expected to increase by 2% compared with the same period of last year

The sales of other commodities are expected to increase by 5% compared with the same period of last year

Copywriting of Mid-Autumn Festival promotion activities in supermarkets (6 practical articles) III

I: Purpose

To promote yourself through a festive atmosphere;

enhance the visibility of the company;

lay the foundation for the popularity after the festival.

2: Thought

Since its opening, Mid-Autumn Festival has been a traditional festival in China, which is popular side by side in this city and countryside. It can be said that it is a good opportunity for all businesses to make great efforts to create value. Moreover, the Mid-Autumn Festival is immediately followed by the National Day, and the seven-day National Day holiday is a rare promotion opportunity in a year.

since we started business, we have been affected by many conditions. The business situation has always been unsatisfactory, and our brand image has not been well spread by consumers.

The successive arrival of the two festivals is a major turning point for us. We must let customers get some value from us, so the main purpose of our Mid-Autumn Festival and National Day activities is to create beer and popularity after the activities. I believe it will give consumers a new feeling by strengthening the service quality, performance lineup, preferential gifts and external advertising.

3: Site layout

Mid-Autumn Festival and National Day are both traditional festivals of China people. In terms of cloth, we should not be different and should really be popular, focusing on festive ways and red. In order to reduce the cost of cloth, we may use some Mid-Autumn Festival and National Day to use other scenery.

1: the periphery is mainly elastic, mainly to make up some empty places, so that the whole field becomes fuller and will not appear monotonous.

2: around and at the top of the stage, some golden balls and VCD discs can be hung to supplement the refraction of light and increase the effect of on-site lighting.

3: Some lanterns can be hung on the surrounding ceiling to render the atmosphere of the Mid-Autumn Festival. They can be taken down on National Day and reused during the Spring Festival.

4. Some national flags can be hung on National Day to add the atmosphere of the motherland's birthday.

5. Large posters can be made on the right glass and running water glass at the entrance, indicating the activities of the festival.

6. In a conspicuous place beside the DJ platform, Hang the words "Happy Mid-Autumn Festival" and "Celebrate National Day"

7: Display holiday prizes at the entrance of the gate

8: Post advertisements at the stairs and conspicuous places

5: Activity discounts

All consumers can book a special snack from the company before xx

1: Arrange the chefs to present two special dishes or snacks of Mid-Autumn Festival-National Day < Send a mooncake to the box

3: Send a coupon with the equivalent denomination of 5 yuan if you spend over xx yuan

4: Send a raffle ticket to those who consume a bottle of Maotai beer that night

5: Give coffee coupons to some ladies who have spending power and potential

6: Ask Maotai beer sponsors to give small gifts to consumers who consume Maotai beer that night

7: x: xx. You can get a Mid-Autumn moon cake and a special snack

8. Prize setting: X month, xx day, xx yuan

October 1, xx yuan

October 2, xx yuan

October 3, xx yuan

VI. Time schedule on the day of the event

XX: XX--.

xx: xx ——— xx: xx pop music, slow music.

xx: xx ——— xx: xx singer, brass, brass show, slow roll.

xx: xx ————— xx: xx activity lottery.

xx:xx———— End the slow roll.

seven: advertising

periphery

1: 4 banners.

2: xx leaflets (xx city newspapers).

{ distributed along the street, with xxxx copies posted along the street}.

Inside:

1.DJ station, the waiter publicizes.

2. Poster.

Items that need to be purchased and customized for the event:

Moon cakes, xx CDs, 5 stretch cloths, 1kg wire, 2kg art knife, 3 scissors, 3 nails, 2 inches and 2kg.

small hammer, 2 cement nails, 1 box of lanterns, 2 national flags, 3 small national flags, 3xx gold-plated balls, xx advertising supplies.

4 banners and leaflets: xx internal publicity advertisements.

coupons, coffee coupons.

Copywriting of Mid-Autumn Festival Promotion in Supermarket (6 practical articles) Part IV

I. Prelude

The annual Mid-Autumn Festival, a great opportunity for promotion, is coming. In addition, this year, as in XX, the Mid-Autumn Festival (September 14th) is very close to the National Day (October 1st), which is even more challenging for businesses. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, it is necessary to grasp the consumer psychology, maximize the flow of people, enhance popularity and expand the sales of shopping malls during the Mid-Autumn Festival and National Day, which is bound to improve the market share of all branches of Quanxin Supermarket and increase the reputation of Quanxin Supermarket.

second, the theme of the event: "Celebrate the National Day and celebrate the Mid-Autumn Festival"

third, the time of the event: 2xx.9.7—2xx.1.5

fourth, the purpose of the event:

1) Taking the Mid-Autumn Festival and National Day as an opportunity, through planning a series of activities, the overall image of the enterprise will be further promoted and improved.

2) With the arrival of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;

3) deepen mutual understanding and emotional communication between Quanxin Supermarket and consumers by planning a series of activities; Expand the visibility of the enterprise and further establish the social image of Quanxin Supermarket as "caring for community residents and building a warm home".

5. Target audience: customers, suppliers and employees

6. Campaign slogan:

1) Celebrate the National Day and celebrate the Mid-Autumn Festival

2) The full moon and the Mid-Autumn Festival are full of love

3) Full moon and national celebration

4) The Mid-Autumn Festival is full of love for your hometown!

5) Mid-Autumn Festival gift

6) looking at the moon and thinking of one far away spends a good month

7) Every holiday season, I miss my family and send you warmth

8) Celebrate the holiday season with gifts

9) Warmly celebrate the 59th anniversary of the founding of the People's Republic of China!

1) quality, service and value for money!

11) Caring for the residents of the community * * * Building a warm home

Copywriting of Mid-Autumn Festival in supermarkets (6 practical articles) 5

"Joy is in Hualian, and feelings are stronger"

1. Mid-Autumn Festival in XX-Moon Cake Exhibition

Combining with the food festival, "Celebrating the Mid-Autumn Festival with Famous Mooncakes" was held, focusing on.

2, XX Nourishing Health Products Festival

Mid-Autumn Festival has always been the peak season for sales of health products, especially after a large-scale advertisement for health products in recent years.