Black toothpaste will use the original Chinese name "Haolai". What is the reason for the name change?

65438+February 65438+April, Haolai Group released the "brand rejuvenation plan", and its black toothpaste will use the company's founding Chinese name "Haolai". As for the reason for the name change, the official explanation is: in order to better meet the increasingly detailed and diversified needs of global consumers for oral care products, cater to the trend of the times and open a new era of brand development.

The Group also made a strategic decision to upgrade its brand positioning, and strived to become the leader of all-round oral care brands. Enterprises have also announced that they will actively assume stronger social responsibilities, and new public welfare projects and sustainable development plans are being promoted.

It is understood that black toothpaste is a famous brand in China, which was first founded in Shanghai on 1933 by Ningbo businessmen Yan Bolin and Yan Zhongli. The Yan brothers founded Haolai Medicine during the concession period in Shanghai, which is the predecessor of the existing Haolai Chemical Industry.

1985, Colgate took the initiative to acquire a 50% stake in Haolai Chemical for 50 million US dollars because it could not compete with black toothpaste in the Southeast Asian market, thus black toothpaste became a brand of oral care under Colgate.

The English name of the brand was called "Black" at first, and later it was renamed "Dali", but the Chinese name has always been "Black Toothpaste", which has been used ever since 1933.

It is reported that this toothpaste was originally named "black" because it was generally believed that black face was black, red and white at that time, and it was said that the original advertisement also mentioned that the formula of black toothpaste contained a dentifrice from a tree in Africa, which was also the reason why African black teeth were particularly white.