Why did Qianwen Yu establish Yi Rong?

In college, Qianwen Yu fell ill because of lumbar disc herniation, and sought medical treatment everywhere without success. Introduced by a doctor friend of her mother's, she touched her waist. Unexpectedly, after a while, her waist gradually recovered.

I sat in the cinema and watched the movie for two hours without shouting a backache. But she didn't realize that this thing was really useful. But that corset is too expensive, low cost performance and old style. At that time, she thought she wanted to create a corset brand and set two conditions: it must be a female consumer product; It must be wearable and in line with your favorite spiritual temperament. So there was a tree named Yerong.

Extended data

With the brand slogan of "repair both inside and outside, do whatever you want", YEERONG Rongrong has gradually expanded from the core category of waist-binding to fitness pants, seamless bras and other body-building categories, covering a wider range of consumers. Up to now, YEERONG has a user base of 500,000, and its channels have also expanded from the initial pure online to offline beauty salons, gyms and other places.

The traditional belt is old in appearance, single in function, tight, completely airtight, poor in experience and requires a certain learning cost. In addition to paying attention to health and quality, Mohan Yi Rong also relies on human big data analysis to inject more scientific and technological strength into products.